rhode Expands Global Presence to Latin America and Europe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 05 2026
0mins
Source: Newsfilter
- Global Market Expansion: Starting June 9, 2026, rhode will officially enter the Latin American market by launching in Mexico, while also expanding into seven additional European markets, significantly increasing the brand's international accessibility and footprint.
- Significant Sales Growth: In e.l.f.'s Fiscal 2026, rhode achieved approximately $390 million in net sales, reflecting an impressive 80% year-over-year growth, which reinforces its position as the number one skincare brand in the U.S. and highlights its ongoing growth potential.
- New Product Launch: The Summer '26 Collection will debut on June 9, featuring new products like Pocket Bronze and Highlight Milk, designed to cater to consumer demand for summer beauty essentials, which is expected to drive sales growth and enhance brand visibility.
- Vision Realization: Founder Hailey Rhode Bieber emphasized that entering the Latin American market fulfills a long-held dream, marking a significant step in building a global community and brand recognition, with plans to continue attracting consumers through innovation and market expansion.
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Analyst Views on ELF
Wall Street analysts forecast ELF stock price to rise
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 62.280
Low
85.00
Averages
112.21
High
136.00
Current: 62.280
Low
85.00
Averages
112.21
High
136.00
About ELF
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formula for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce websites.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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