Quest Launches New High-Protein Snack Flavors
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 19 2026
0mins
Source: PRnewswire
- New Product Launch: Quest Nutrition has introduced new flavors of high-protein snacks, including the first new Dill Pickle Original Style Protein Chips in over a decade and the Salted Caramel Protein Milkshake, aimed at diversifying its product line to meet consumer demands.
- Nutritional Benefits: The Dill Pickle Protein Chips contain 19g of protein and 4g of net carbs per serving, offering a crispy texture and bold dill flavor, catering to consumers pursuing high-protein, low-carb diets, thereby enhancing the brand's competitiveness in the healthy snack market.
- Market Promotion Strategy: The Salted Caramel Protein Milkshake packs 45g of protein and 2g of sugar per bottle, designed to satisfy consumer cravings for sweet, high-protein beverages, and is expected to launch on Amazon and Kroger in June 2026, further expanding market reach.
- Brand Positioning Strengthening: Since launching its first protein chips in 2014, Quest has continuously led the market, emphasizing innovation in taste, quality, and nutrition, aiming to solidify its leadership in the high-protein snack sector through the introduction of new flavors.
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Analyst Views on SMPL
Wall Street analysts forecast SMPL stock price to rise
10 Analyst Rating
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 12.960
Low
22.00
Averages
27.25
High
35.00
Current: 12.960
Low
22.00
Averages
27.25
High
35.00
About SMPL
The Simply Good Foods Company is a consumer-packaged food and beverage company. The Company's portfolio brands include Quest, Atkins, and OWYN, which offer a variety of nutritional snacks and beverages, including high-protein chips, bars, ready-to-drink (RTD) shakes, powders, low sugar, low-carb sweets, and baked goods. Its nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its performance and outlook.
- Poor Financial Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, reflecting a significant deterioration in market performance.
- Product Quality Issues: The CEO highlighted that the expansion of OWYN products faced quality issues that negatively impacted taste and consumer acceptance, which not only affected sales but also caused long-term damage to the brand's reputation.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, which could expose the company to legal liabilities.
See More
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- Earnings Preview: The earnings season officially kicks off from July 13 to 17, with major companies like Levi Strauss, PepsiCo, and Delta Air Lines reporting, prompting market focus on consumer spending and inflationary pressures impacting performance.
- Oil Prices and Consumer Spending: Despite a 27% drop in U.S. WTI crude prices over the past month, consumer gas prices have only decreased by 10.5%, which may influence purchasing decisions, particularly for brands like Levi's.
- Service Sector Data Release: This week will see the release of the S&P Global Services PMI and ISM Services PMI, aimed at providing timely insights into business activity in the U.S. services sector, aiding in the assessment of economic health.
- Semiconductor Industry Volatility: The semiconductor sector faced severe selling last week, with the iShares Semiconductor ETF and VanEck Semiconductor ETF nearing their 50-day moving averages, and the market will watch for whether buyers will support a rebound in this sector.
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- Earnings Release Date: SMPL is set to release its Q3 earnings report on July 9, drawing significant market attention as it will likely reveal the company's current financial health.
- Earnings and Revenue Expectations: Analysts generally anticipate a decline in both earnings and revenue, which may reflect the pressures SMPL faces in market competition and potential operational challenges.
- Stock Price Reaction: Despite the expected earnings drop, SMPL's stock rose by 6.3% on Monday, indicating a certain level of investor optimism regarding the company's future performance, possibly linked to expectations surrounding the earnings report.
- Market Sentiment Analysis: The stock price increase contrasts with analysts' expectations, suggesting that the market retains confidence in the company's long-term strategy, as investors remain optimistic about its future growth potential despite short-term challenges.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Securities Fraud Investigation: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods (NASDAQ:SMPL) for potential securities fraud related to misleading statements about its protein product distribution expansion, leading to a significant stock drop that indicates a major crisis in market trust.
- Stock Price Plunge: On April 9, 2026, Simply Good Foods' stock fell from $14.41 to $11.80, a decline of over 18%, primarily due to the company reporting net sales of $326 million, a 9.4% year-over-year decrease, and lowering its 2026 guidance.
- Product Quality Issues: The CEO mentioned during the earnings call that the expansion of OWYN products faced quality issues that affected taste and consumer acceptance, which not only led to declining sales but could also harm the brand's long-term reputation.
- Financial Loss Disclosure: Simply Good Foods revealed a $249 million impairment charge largely due to a challenging fiscal year 2026 and updated revenue projections, further exacerbating investor concerns and potentially leading to more legal actions.
See More
Simply Good Foods to Report Q3 FY2026 Financial Results
- Earnings Release Schedule: Simply Good Foods will report its Q3 FY2026 financial results on July 9, 2026, demonstrating the company's commitment to transparency and investor communication through a press release and conference call.
- Conference Call Details: The call will take place at 6:30 a.m. Mountain Time (8:30 a.m. Eastern Time), featuring CEO Joe Scalzo and CFO Chris Bealer, indicating the leadership's focus on investor relations to bolster investor confidence.
- Webcast and Replay Availability: Investors can access a live webcast and supplemental slides via the company's website, with a telephone replay available two hours post-call, enhancing information accessibility for those unable to attend live.
- Company Background: Headquartered in Denver, Simply Good Foods focuses on the nutritional snacking sector with brands like Quest™, Atkins™, and OWYN™, aiming to expand its healthy lifestyle platform through innovation and external investments, underscoring its market leadership.
See More
Simply Good Foods Faces Turnaround Challenges
- Significant Price Drop: Simply Good Foods has seen its stock price plummet by 62% over the past year, with a forward P/E ratio of 7.1 and a free cash flow P/E of 7.8, indicating market skepticism about its growth prospects, which could undermine investor confidence.
- Brand Positioning Shift: Management is repositioning the Atkins brand as a complement to GLP-1 weight-loss drugs rather than a competitor, which may attract consumers using these medications, but could struggle to boost sales in the short term.
- Advertising Budget Cuts: Due to weakened consumer interest in the Atkins low-carb, high-protein message, the company plans to continue “right-sizing” its Atkins advertising budget for the rest of 2026, potentially diminishing the brand's competitive edge in the market.
- Acquisition Success: The 2024 acquisition of OWYN has resulted in a 52% year-over-year sales increase, and if management can stabilize Atkins while OWYN and Quest segments continue to grow, the anticipated turnaround may still be achievable.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding its performance and outlook.
- Poor Financial Performance: The company reported net sales of $326 million, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, reflecting a significant deterioration in market performance.
- Product Quality Issues: The CEO highlighted that the expansion of OWYN products faced quality issues that negatively impacted taste and consumer acceptance, which not only affected sales but also caused long-term damage to the brand's reputation.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, which could expose the company to legal liabilities.
See More
Upcoming Earnings Season and Economic Data Insights
- Earnings Preview: The earnings season officially kicks off from July 13 to 17, with major companies like Levi Strauss, PepsiCo, and Delta Air Lines reporting, prompting market focus on consumer spending and inflationary pressures impacting performance.
- Oil Prices and Consumer Spending: Despite a 27% drop in U.S. WTI crude prices over the past month, consumer gas prices have only decreased by 10.5%, which may influence purchasing decisions, particularly for brands like Levi's.
- Service Sector Data Release: This week will see the release of the S&P Global Services PMI and ISM Services PMI, aimed at providing timely insights into business activity in the U.S. services sector, aiding in the assessment of economic health.
- Semiconductor Industry Volatility: The semiconductor sector faced severe selling last week, with the iShares Semiconductor ETF and VanEck Semiconductor ETF nearing their 50-day moving averages, and the market will watch for whether buyers will support a rebound in this sector.
See More
SMPL Q3 Earnings Report Preview
- Earnings Release Date: SMPL is set to release its Q3 earnings report on July 9, drawing significant market attention as it will likely reveal the company's current financial health.
- Earnings and Revenue Expectations: Analysts generally anticipate a decline in both earnings and revenue, which may reflect the pressures SMPL faces in market competition and potential operational challenges.
- Stock Price Reaction: Despite the expected earnings drop, SMPL's stock rose by 6.3% on Monday, indicating a certain level of investor optimism regarding the company's future performance, possibly linked to expectations surrounding the earnings report.
- Market Sentiment Analysis: The stock price increase contrasts with analysts' expectations, suggesting that the market retains confidence in the company's long-term strategy, as investors remain optimistic about its future growth potential despite short-term challenges.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Securities Fraud Investigation: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods (NASDAQ:SMPL) for potential securities fraud related to misleading statements about its protein product distribution expansion, leading to a significant stock drop that indicates a major crisis in market trust.
- Stock Price Plunge: On April 9, 2026, Simply Good Foods' stock fell from $14.41 to $11.80, a decline of over 18%, primarily due to the company reporting net sales of $326 million, a 9.4% year-over-year decrease, and lowering its 2026 guidance.
- Product Quality Issues: The CEO mentioned during the earnings call that the expansion of OWYN products faced quality issues that affected taste and consumer acceptance, which not only led to declining sales but could also harm the brand's long-term reputation.
- Financial Loss Disclosure: Simply Good Foods revealed a $249 million impairment charge largely due to a challenging fiscal year 2026 and updated revenue projections, further exacerbating investor concerns and potentially leading to more legal actions.
See More
Simply Good Foods to Report Q3 FY2026 Financial Results
- Earnings Release Schedule: Simply Good Foods will report its Q3 FY2026 financial results on July 9, 2026, demonstrating the company's commitment to transparency and investor communication through a press release and conference call.
- Conference Call Details: The call will take place at 6:30 a.m. Mountain Time (8:30 a.m. Eastern Time), featuring CEO Joe Scalzo and CFO Chris Bealer, indicating the leadership's focus on investor relations to bolster investor confidence.
- Webcast and Replay Availability: Investors can access a live webcast and supplemental slides via the company's website, with a telephone replay available two hours post-call, enhancing information accessibility for those unable to attend live.
- Company Background: Headquartered in Denver, Simply Good Foods focuses on the nutritional snacking sector with brands like Quest™, Atkins™, and OWYN™, aiming to expand its healthy lifestyle platform through innovation and external investments, underscoring its market leadership.
See More
Simply Good Foods Faces Turnaround Challenges
- Significant Price Drop: Simply Good Foods has seen its stock price plummet by 62% over the past year, with a forward P/E ratio of 7.1 and a free cash flow P/E of 7.8, indicating market skepticism about its growth prospects, which could undermine investor confidence.
- Brand Positioning Shift: Management is repositioning the Atkins brand as a complement to GLP-1 weight-loss drugs rather than a competitor, which may attract consumers using these medications, but could struggle to boost sales in the short term.
- Advertising Budget Cuts: Due to weakened consumer interest in the Atkins low-carb, high-protein message, the company plans to continue “right-sizing” its Atkins advertising budget for the rest of 2026, potentially diminishing the brand's competitive edge in the market.
- Acquisition Success: The 2024 acquisition of OWYN has resulted in a 52% year-over-year sales increase, and if management can stabilize Atkins while OWYN and Quest segments continue to grow, the anticipated turnaround may still be achievable.
See More
