Planet Fitness Initiates $350 Million Accelerated Share Repurchase Agreement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
0mins
Should l Buy PLNT?
Source: PRnewswire
- Share Repurchase Agreement: Planet Fitness has entered into a $350 million accelerated share repurchase agreement with Citibank, enabling the acquisition of approximately 2.5 million shares of Class A common stock, which is expected to enhance earnings per share and bolster shareholder confidence.
- Continuation of Repurchase Program: This repurchase is part of a broader $500 million share repurchase authorization, reflecting the company's confidence in future growth while providing stable returns to shareholders amidst market fluctuations.
- Market Reaction Expectations: The repurchase is anticipated to be completed by the first quarter of 2026, potentially generating a positive impact on stock price and further attracting investor interest in the company's long-term value.
- Membership Growth Context: As of September 2025, Planet Fitness boasts approximately 20.7 million members and 2,795 clubs, providing a strong financial foundation for the repurchase and demonstrating the company's leadership position in the fitness industry.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 88.660
Low
120.00
Averages
133.25
High
185.00
Current: 88.660
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
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See More
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- Leadership in Education: Under Beard's leadership, Covista Inc. has become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Value Addition: Beard's extensive experience in healthcare, strategy, talent development, and corporate governance will provide crucial support for Planet Fitness's continued growth, especially as health and fitness gain increasing attention.
- Alignment with Brand Vision: Beard expressed that Planet Fitness's mission resonates deeply with his personal values, and he looks forward to leveraging his expertise to drive the execution of brand strategies and unlock value creation opportunities.
See More
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- New Board Member: Planet Fitness announces the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, aimed at enhancing board diversity and expertise.
- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
- Brand Value Enhancement: Beard expressed eagerness to leverage his expertise to support Planet Fitness's strategic execution, further driving brand value creation, especially as health and fitness become increasingly prioritized.
See More
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- Price Target: The analyst maintains a $130 price target, implying a 31% upside from Thursday's close, reflecting confidence in the company's future growth.
- User Potential: A study found that about 50% of new GLP-1 users are considering joining a gym, indicating that gym membership sign-ups could rise significantly as drug usage increases.
- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
See More
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- Theme Parks and Live Entertainment: Theme park operators are gaining from increased visitation, with consumer spending at parks continuing to rise, indicating a strong recovery momentum in the industry.
- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
See More
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Mid-Cap Companies: Mid-cap companies are often overlooked by investors who prefer large-cap or small-cap stocks for diversification.
Potential Growth in 2026: There is an expectation that 2026 may be a significant year for mid-cap companies, potentially leading to increased investor interest.
See More
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- New Club Openings: In 2025, Planet Fitness opened 181 new clubs, including 23 corporate-owned locations, bringing the total to 2,896, showcasing the successful implementation of its expansion strategy and increasing brand market coverage.
- Equipment Upgrades and Member Experience: The company has reached an agreement with franchisees to enhance strength training equipment in gyms, aimed at improving member experience while attracting more young consumers through the High School Summer Pass Program, reflecting its focus on the youth market.
- Marketing Optimization: Planet Fitness is shifting a portion of contributions from the Local Ad Fund to the National Ad Fund to optimize and accelerate new marketing opportunities, which is expected to drive future member growth and further solidify its leadership in the fitness industry.
See More
