Ollie's and Five Below Navigate Tariff Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 08 2026
0mins
Should l Buy OLLI?
Source: NASDAQ.COM
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with fourth-quarter net sales increasing 17% year-over-year to approximately $779 million, demonstrating significant growth opportunities amid tariff-induced market disruptions.
- Inventory Acquisition Advantage: By acquiring 63 former Big Lots locations, Ollie's secured prime retail real estate, further solidifying its position in the value retail market, with a long-term goal of expanding store count to over 1,300, nearly double its current footprint.
- Five Below's Adaptability: Despite sourcing about 60% of its products from China, Five Below successfully adjusted its product assortment post-tariff implementation in April 2025, achieving a 15.4% year-over-year surge in comparable sales and a 24.3% revenue increase to $1.73 billion in Q4, showcasing its strong market adaptability.
- Optimistic Future Outlook: Five Below projects fiscal 2026 sales between $5.20 billion and $5.30 billion, with adjusted EPS guidance of $7.74 to $8.25, exceeding consensus expectations despite ongoing tariff pressures, reflecting robust business resilience.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy OLLI?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on OLLI
Wall Street analysts forecast OLLI stock price to rise
13 Analyst Rating
10 Buy
3 Hold
0 Sell
Strong Buy
Current: 94.540
Low
120.00
Averages
144.46
High
162.00
Current: 94.540
Low
120.00
Averages
144.46
High
162.00
About OLLI
Ollie's Bargain Outlet Holdings, Inc. operates as a retailer of closeout merchandise and excess inventory. The Company and its subsidiaries principally buys overproduced, overstocked, and closeout merchandise from manufacturers, wholesalers, distributors, brokers, and other retailers. In addition, it augments its name-brand closeout deals with private label products. It offers customers a selection of brand name products, including housewares, bed and bath, food, floor coverings, health and beauty aids, books and stationery, toys, and electronics. The Company operates over 575 stores in 31 states. The Company's retail locations are located in Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, and West Virginia.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Retail Market Dynamics: Performance of Ollie's, National Vision, and Grocery Outlet
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with net sales increasing by 16.6%, and is projected to open another 75 stores in fiscal 2026, aiming for nearly $3 billion in net sales, indicating strong market demand and expansion potential.
- National Vision's Sustained Growth: National Vision Holdings has achieved positive comparable store sales growth for 12 consecutive quarters, with a 9% revenue increase and a 56% surge in adjusted operating income for fiscal 2025, demonstrating the success of its shift towards higher-value customer segments.
- Grocery Outlet's Strategic Adjustment: Despite closing 36 underperforming stores in 2026, Grocery Outlet still reported a 7.3% increase in net sales for fiscal 2025 and plans to reallocate resources, indicating its attractiveness in a challenging market environment.
- Market Environment Impact: The success of Ollie's and Grocery Outlet is closely tied to current tariffs and supply chain disruptions, with the former attracting customers through discounted closeout merchandise and the latter leveraging its flexible purchasing model to navigate market challenges, showcasing the retail sector's adaptability.
See More
Retailers Thrive Amid Consumer Spending Shifts
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, achieving a 16.6% increase in net sales, and is projected to open another 75 stores in fiscal 2026 with expected net sales nearing $3 billion, indicating significant growth potential in the U.S. market.
- National Vision Growth Strategy: National Vision Holdings has posted 12 consecutive quarters of positive comparable store sales growth, with a 9% revenue increase and a 56% surge in adjusted operating income in fiscal 2025, successfully enhancing margins by focusing on higher-value customer segments.
- Grocery Outlet Strategic Adjustment: Despite closing 36 underperforming stores in 2026, Grocery Outlet still grew net sales by 7.3% and opened 42 new stores in 2025, demonstrating its attractiveness in a volatile supply chain environment while reallocating resources effectively.
- Market Environment Impact: Overall consumer spending has been uneven, yet retailers are adapting to consumers' more cautious spending behavior through precise product mixes and market positioning, showcasing their potential for growth even amid economic fluctuations.
See More
Tariff Volatility Impacts Retail Investing
- Ollie's Growth Amid Disruption: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with Q4 net sales increasing 17% year-over-year to approximately $779 million, demonstrating strong performance amid tariff disruptions, as management stated, 'Tariffs are just another form of disruption, and we benefit from it.'
- Acquisition Opportunities: Ollie's acquired 63 former Big Lots locations through bankruptcy auctions, securing prime real estate in value-retail corridors, with a long-term goal of expanding store count to over 1,300 locations, nearly doubling its current footprint, showcasing its ambitious growth strategy.
- Five Below's Adaptability: Despite sourcing 60% of its products from China, Five Below achieved a 15.4% comparable sales increase and a 24.3% revenue growth to $1.73 billion in Q4 fiscal 2025, reflecting its ability to navigate tariff pressures effectively.
- Future Outlook: Five Below's management guided for fiscal 2026 sales between $5.20 billion and $5.30 billion, with adjusted EPS expected between $7.74 and $8.25, indicating strong market adaptability and growth potential despite ongoing tariff costs.
See More
Ollie's and Five Below Navigate Tariff Challenges
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with fourth-quarter net sales increasing 17% year-over-year to approximately $779 million, demonstrating significant growth opportunities amid tariff-induced market disruptions.
- Inventory Acquisition Advantage: By acquiring 63 former Big Lots locations, Ollie's secured prime retail real estate, further solidifying its position in the value retail market, with a long-term goal of expanding store count to over 1,300, nearly double its current footprint.
- Five Below's Adaptability: Despite sourcing about 60% of its products from China, Five Below successfully adjusted its product assortment post-tariff implementation in April 2025, achieving a 15.4% year-over-year surge in comparable sales and a 24.3% revenue increase to $1.73 billion in Q4, showcasing its strong market adaptability.
- Optimistic Future Outlook: Five Below projects fiscal 2026 sales between $5.20 billion and $5.30 billion, with adjusted EPS guidance of $7.74 to $8.25, exceeding consensus expectations despite ongoing tariff pressures, reflecting robust business resilience.
See More
Ollie's Bargain Outlet Thrives Amid Economic Pressure
- Consumer Behavior Shift: As American households face economic pressures, consumers are increasingly seeking value-driven shopping options, and Ollie's Bargain Outlet successfully attracts these price-conscious customers by offering discounts of 20% to 70%, enhancing its competitive position in the market.
- Store Expansion Strategy: Ollie's opened a record 86 new stores in fiscal 2025, surpassing its target of 75, with plans to add another 75 stores in 2026, and a long-term goal of over 1,300 locations, demonstrating strong growth potential and market penetration capabilities.
- Strong Financial Performance: The company reported net sales of $2.65 billion for fiscal 2025, with projections nearing $3 billion for 2026, and earnings per share (EPS) expected to range between $4.40 and $4.48, reflecting its ability to achieve double-digit growth amid economic uncertainty.
- Acquisition Opportunities: By acquiring 63 former Big Lots locations during the bankruptcy auction, Ollie's is entering markets with established value-shopping customer bases, which is expected to drive significant market share gains over the next few years, further solidifying its leadership in the discount retail sector.
See More
Ollie's Thrives Amid Economic Pressure with Aggressive Expansion Plans
- Consumer Shift to Discount Retail: Amid financial pressures, Ollie's has attracted a significant number of value-seeking consumers, leveraging its deep discount strategy where prices are typically 20% to 70% below regular retail, thereby enhancing customer loyalty and market share.
- Strong Store Expansion Momentum: Ollie's opened a record 86 new stores in fiscal 2025, exceeding its target of 75, with plans to add another 75 stores in 2026, and a long-term goal of over 1,300 locations, showcasing its robust growth potential.
- Solid Financial Position: Ollie's achieved net sales of $2.65 billion in fiscal 2025, with projections nearing $3 billion for 2026, and an expected EPS range of $4.40 to $4.48, indicating strong profitability even amid economic uncertainty.
- Advantage of No Long-Term Debt: With no long-term debt, strong free cash flow, and an accelerating share repurchase plan, Ollie's is well-positioned to capitalize on growth opportunities while maintaining defensive qualities, making it a “hold forever” choice for investors.
See More
Retail Market Dynamics: Performance of Ollie's, National Vision, and Grocery Outlet
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with net sales increasing by 16.6%, and is projected to open another 75 stores in fiscal 2026, aiming for nearly $3 billion in net sales, indicating strong market demand and expansion potential.
- National Vision's Sustained Growth: National Vision Holdings has achieved positive comparable store sales growth for 12 consecutive quarters, with a 9% revenue increase and a 56% surge in adjusted operating income for fiscal 2025, demonstrating the success of its shift towards higher-value customer segments.
- Grocery Outlet's Strategic Adjustment: Despite closing 36 underperforming stores in 2026, Grocery Outlet still reported a 7.3% increase in net sales for fiscal 2025 and plans to reallocate resources, indicating its attractiveness in a challenging market environment.
- Market Environment Impact: The success of Ollie's and Grocery Outlet is closely tied to current tariffs and supply chain disruptions, with the former attracting customers through discounted closeout merchandise and the latter leveraging its flexible purchasing model to navigate market challenges, showcasing the retail sector's adaptability.
See More
Retailers Thrive Amid Consumer Spending Shifts
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, achieving a 16.6% increase in net sales, and is projected to open another 75 stores in fiscal 2026 with expected net sales nearing $3 billion, indicating significant growth potential in the U.S. market.
- National Vision Growth Strategy: National Vision Holdings has posted 12 consecutive quarters of positive comparable store sales growth, with a 9% revenue increase and a 56% surge in adjusted operating income in fiscal 2025, successfully enhancing margins by focusing on higher-value customer segments.
- Grocery Outlet Strategic Adjustment: Despite closing 36 underperforming stores in 2026, Grocery Outlet still grew net sales by 7.3% and opened 42 new stores in 2025, demonstrating its attractiveness in a volatile supply chain environment while reallocating resources effectively.
- Market Environment Impact: Overall consumer spending has been uneven, yet retailers are adapting to consumers' more cautious spending behavior through precise product mixes and market positioning, showcasing their potential for growth even amid economic fluctuations.
See More
Tariff Volatility Impacts Retail Investing
- Ollie's Growth Amid Disruption: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with Q4 net sales increasing 17% year-over-year to approximately $779 million, demonstrating strong performance amid tariff disruptions, as management stated, 'Tariffs are just another form of disruption, and we benefit from it.'
- Acquisition Opportunities: Ollie's acquired 63 former Big Lots locations through bankruptcy auctions, securing prime real estate in value-retail corridors, with a long-term goal of expanding store count to over 1,300 locations, nearly doubling its current footprint, showcasing its ambitious growth strategy.
- Five Below's Adaptability: Despite sourcing 60% of its products from China, Five Below achieved a 15.4% comparable sales increase and a 24.3% revenue growth to $1.73 billion in Q4 fiscal 2025, reflecting its ability to navigate tariff pressures effectively.
- Future Outlook: Five Below's management guided for fiscal 2026 sales between $5.20 billion and $5.30 billion, with adjusted EPS expected between $7.74 and $8.25, indicating strong market adaptability and growth potential despite ongoing tariff costs.
See More
Ollie's and Five Below Navigate Tariff Challenges
- Ollie's Expansion Momentum: Ollie's Bargain Outlet opened a record 86 new stores in fiscal 2025, with fourth-quarter net sales increasing 17% year-over-year to approximately $779 million, demonstrating significant growth opportunities amid tariff-induced market disruptions.
- Inventory Acquisition Advantage: By acquiring 63 former Big Lots locations, Ollie's secured prime retail real estate, further solidifying its position in the value retail market, with a long-term goal of expanding store count to over 1,300, nearly double its current footprint.
- Five Below's Adaptability: Despite sourcing about 60% of its products from China, Five Below successfully adjusted its product assortment post-tariff implementation in April 2025, achieving a 15.4% year-over-year surge in comparable sales and a 24.3% revenue increase to $1.73 billion in Q4, showcasing its strong market adaptability.
- Optimistic Future Outlook: Five Below projects fiscal 2026 sales between $5.20 billion and $5.30 billion, with adjusted EPS guidance of $7.74 to $8.25, exceeding consensus expectations despite ongoing tariff pressures, reflecting robust business resilience.
See More
Ollie's Bargain Outlet Thrives Amid Economic Pressure
- Consumer Behavior Shift: As American households face economic pressures, consumers are increasingly seeking value-driven shopping options, and Ollie's Bargain Outlet successfully attracts these price-conscious customers by offering discounts of 20% to 70%, enhancing its competitive position in the market.
- Store Expansion Strategy: Ollie's opened a record 86 new stores in fiscal 2025, surpassing its target of 75, with plans to add another 75 stores in 2026, and a long-term goal of over 1,300 locations, demonstrating strong growth potential and market penetration capabilities.
- Strong Financial Performance: The company reported net sales of $2.65 billion for fiscal 2025, with projections nearing $3 billion for 2026, and earnings per share (EPS) expected to range between $4.40 and $4.48, reflecting its ability to achieve double-digit growth amid economic uncertainty.
- Acquisition Opportunities: By acquiring 63 former Big Lots locations during the bankruptcy auction, Ollie's is entering markets with established value-shopping customer bases, which is expected to drive significant market share gains over the next few years, further solidifying its leadership in the discount retail sector.
See More
Ollie's Thrives Amid Economic Pressure with Aggressive Expansion Plans
- Consumer Shift to Discount Retail: Amid financial pressures, Ollie's has attracted a significant number of value-seeking consumers, leveraging its deep discount strategy where prices are typically 20% to 70% below regular retail, thereby enhancing customer loyalty and market share.
- Strong Store Expansion Momentum: Ollie's opened a record 86 new stores in fiscal 2025, exceeding its target of 75, with plans to add another 75 stores in 2026, and a long-term goal of over 1,300 locations, showcasing its robust growth potential.
- Solid Financial Position: Ollie's achieved net sales of $2.65 billion in fiscal 2025, with projections nearing $3 billion for 2026, and an expected EPS range of $4.40 to $4.48, indicating strong profitability even amid economic uncertainty.
- Advantage of No Long-Term Debt: With no long-term debt, strong free cash flow, and an accelerating share repurchase plan, Ollie's is well-positioned to capitalize on growth opportunities while maintaining defensive qualities, making it a “hold forever” choice for investors.
See More
