NASCAR Star Joey Logano Invests in Local Ford Dealership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 21 2026
0mins
Source: Yahoo Finance
- Investment Background: NASCAR star Joey Logano has purchased an ownership stake in Huntersville Ford in North Carolina, indicating his intent to leverage his racing influence to boost car sales, particularly given his long-standing relationship with Ford.
- Business Insights: Logano stated that through collaboration with the Kraus Automotive Group, he is learning the operations of a car dealership, especially how to translate racing success into sales performance, thereby enhancing customer experience and market competitiveness.
- Brand Strategy: He emphasized the concept of 'win on Sunday, sell on Monday,' highlighting the close connection between racing and car sales, aiming to enhance brand image to drive sales growth and further solidify Ford's market position.
- Future Outlook: Logano is optimistic about his career trajectory, planning to remain involved in the automotive industry after his racing career, utilizing the relationships and experiences he has built in racing to drive business development at Huntersville Ford.
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Analyst Views on F
Wall Street analysts forecast F stock price to fall
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 15.880
Low
11.00
Averages
13.65
High
16.00
Current: 15.880
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services, including BlueCruise (ADAS) and security. The Company's segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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