Monster Beverage Reports Record Q1 Sales Exceeding $2 Billion for First Time
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy MNST?
Source: seekingalpha
- Historic Sales Performance: Monster Beverage achieved record net sales of $2.35 billion in Q1 2026, marking a 26.9% increase from $1.85 billion in Q1 2025, and surpassing the $2 billion threshold for the first time, indicating robust growth momentum in global markets.
- Market Share Gains: The company reported double-digit sales growth across all geographic regions, with the CEO noting that Monster gained share in many global markets, reflecting strong brand competitiveness and sustained consumer demand.
- Cost Pressure Monitoring: While tariffs and aluminum prices were described as “modest,” management anticipates continued modest sequential cost increases through the end of 2026, emphasizing the need for pricing adjustments and cost monitoring to maintain profitability.
- Digital Transformation Initiatives: Monster is advancing its digital transformation, including an upgrade to SAP S/4HANA with a planned go-live date of January 1, 2028, aimed at enhancing operational efficiency and supporting future business growth.
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Analyst Views on MNST
Wall Street analysts forecast MNST stock price to fall
18 Analyst Rating
12 Buy
6 Hold
0 Sell
Moderate Buy
Current: 86.290
Low
70.00
Averages
80.88
High
87.00
Current: 86.290
Low
70.00
Averages
80.88
High
87.00
About MNST
Monster Beverage Corporation is a holding company. The Company, through its subsidiaries, develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages under various brand names. Its Monster Energy Drinks segment is primarily consisting of its Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks and Bang Energy drinks. Its Strategic Brands segment is primarily consisting of various energy drink brands acquired from the Coca-Cola Company as well as its affordable energy brands, Predator and Fury. Its Alcohol Brands segment consists of various craft beers, hard seltzers and flavored malt beverages. Its Other segment consists of certain products sold by American Fruits and Flavors LLC, a wholly-owned subsidiary of the Company, to independent third-party customers. It also develops, markets, sells and distributes still and sparkling waters under the Monster Tour Water brand name.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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