META: PLANS TO START TESTING AFFILIATE EXPERIENCES ON INSTAGRAM THIS SPRING, BEGINNING WITH AMAZON IN THE U.S. AND SHOPEE IN ASIA
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Should l Buy MELI?
Source: moomoo
- Meta's New Initiative: This spring, Meta plans to begin testing affiliate experiences on Instagram.
- Partnership with Amazon: The testing will start with a collaboration involving Amazon in the U.S. and Shoppee in Asia.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy MELI?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on MELI
Wall Street analysts forecast MELI stock price to rise
11 Analyst Rating
10 Buy
1 Hold
0 Sell
Strong Buy
Current: 1870.010
Low
2500
Averages
2783
High
2950
Current: 1870.010
Low
2500
Averages
2783
High
2950
About MELI
MercadoLibre Inc is a Uruguay-based e-commerce business facilitator of Argentinian origins. The e-commerce products enable retail and wholesale via Internet platforms designed to provide users with a portfolio of services to facilitate commercial transactions. The Company's geographic coverage includes 18 countries of Latin America. The primary offer is an ecosystem of six integrated e-commerce services: the Mercado Libre Marketplace, the Mercado Libre Classifieds service, the Mercado Pago payments solution, the Mercado Credito financial solutions, the Mercado Envios logistic solutions including shipping, the Mercado Ads advertising platform and the Mercado Shops digital storefront solution.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Revenue Growth: Mercado Libre's Q1 net revenue reached $8.8 billion, marking a 49% year-over-year increase, the fastest growth since Q2 2022, indicating robust performance in both e-commerce and fintech sectors.
- Strong Performance in Brazil: The unique buyer growth in Brazil accelerated to 32% due to the lowered free shipping threshold, with GMV increasing by 38% and sold items surging by 56%, demonstrating a significant enhancement in market penetration in the region.
- Surge in Fintech Users: Mercado Pago's monthly active users hit 83 million, up 29% year-over-year, while assets under management grew by 77% to nearly $20 billion, reflecting deeper user engagement and widespread acceptance of financial services.
- Rapid Advertising Revenue Growth: Advertising revenue grew by 73% year-over-year, making Mercado Ads the fastest-growing advertising platform in the region, with ongoing AI investments driving seller activation of advertising products and increasing ad spend per seller.
See More
- Stake Reduction Details: Baillie Gifford & Co's SEC filing on May 8, 2026, reveals a reduction of 248,304 shares in MercadoLibre, valued at approximately $478.99 million, indicating the firm's strategic adjustments amid market fluctuations.
- Ownership Proportion Shift: Following this sale, MercadoLibre now constitutes 5.71% of Baillie Gifford's reportable U.S. equity assets, reflecting a reevaluation of the investment firm's portfolio that may influence future investment decisions.
- Market Performance Analysis: As of May 7, 2026, MercadoLibre shares were priced at $1,870.01, down 17.3% over the past year, significantly underperforming the S&P 500 by 47.62 percentage points, indicating pressure on the company's competitive position in the market.
- Growth Potential Outlook: Despite short-term challenges, MercadoLibre still has substantial growth potential in the Latin American e-commerce and financial services market, particularly in personal credit and online shopping frequency, highlighting future investment opportunities and market potential.
See More
- Stake Reduction Details: Baillie Gifford & Co reduced its stake in MercadoLibre by 248,304 shares in Q1 2026, with an estimated trade size of $478.99 million, reflecting the fund's strategic response to market fluctuations.
- Position Value Change: Post-sale, the fund holds 3,233,259 shares valued at $5.59 billion, and despite the reduction leading to a $1.42 billion decrease in quarter-end position value, MercadoLibre remains significant at 5.71% of AUM, making it the third-largest holding.
- Market Performance Analysis: MercadoLibre's stock has declined by approximately 19% in 2026, even though its Q1 net revenue and financial income grew by 49% year-over-year, indicating that the company still has considerable potential in the Latin American e-commerce and financial services market.
- Investor Advisory: While MercadoLibre shows growth potential in the Latin American market, it was not included in The Motley Fool's current list of top investment stocks, suggesting that investors should carefully consider market dynamics before making decisions.
See More
- Fluence Energy Surge: Fluence Energy's stock soared nearly 30% after its fiscal second-quarter EBITDA exceeded Wall Street estimates, following a prior session surge of about 40%, indicating strong market confidence in its growth potential and attracting more investor interest.
- Corpay Raises Guidance: Corpay shares jumped 10% after the company raised its full-year earnings guidance to a range of $26.30 to $27.10 per share, surpassing analyst expectations of $26.05, reflecting robust performance in the corporate payments sector and potentially increasing market share.
- Akamai Technologies Rises: Akamai's stock surged 20% after securing an $1.8 billion commitment from a leading U.S. frontier model provider for its Cloud Infrastructure Services, indicating strong demand in the market, while also reporting a first-quarter adjusted earnings beat that bolstered investor confidence.
- Upwork Restructuring Impact: Upwork's shares tumbled 21% following its announcement of a 24% workforce reduction to ensure profitability, despite slightly lower-than-expected first-quarter earnings and revenue, which may affect its future competitive position and investor sentiment.
See More
- Sales Beat Expectations: MercadoLibre reported Q1 sales of $8.8 billion, exceeding analyst expectations of $8.3 billion, with a year-over-year growth of 49%, indicating strong growth potential in the Latin American e-commerce market despite profitability concerns.
- Profitability Decline: Despite robust sales, MercadoLibre's earnings per share fell to $8.23, missing the expected $9.37, leading to an 11% drop in stock price post-report, reflecting investor anxiety over profitability.
- Surge in Free Cash Flow: The company generated $1.8 billion in free cash flow in Q1, a significant increase from $759 million in Q1 2025, demonstrating improved cash flow management even as GAAP profits declined.
- Negative Market Reaction: The decline in GAAP profits has reduced MercadoLibre's market capitalization to $84 billion, dampening investor confidence in future profit growth, although its free cash flow is nearly ten times its reported net income, indicating a healthy financial foundation.
See More
- Significant Revenue Growth: MercadoLibre's Q1 2026 net revenue reached $8.85 billion, a 49% year-over-year increase that surpassed Wall Street's $8.3 billion estimate, indicating the company's fastest growth in nearly four years and boosting market confidence.
- Increased Payment and Merchandise Volume: Total Payment Volume grew by 50% to $87.2 billion, while Gross Merchandise Volume rose 42% to $19.0 billion, demonstrating the company's strong performance in e-commerce and further solidifying its market leadership.
- Expansion in Fintech Business: Mercado Pago's fintech revenue surged 51%, with monthly active users increasing by 29% year-over-year to 83 million, and assets under management growing by 77%, showcasing the company's ongoing expansion in financial services and rapid user base growth.
- Decline in Profitability: Despite revenue growth, operating income fell 20% to $611 million, with margins compressing by 600 basis points to 6.9%, and net income decreased 16% to $417 million, with GAAP EPS at $8.23 missing the $8.50 estimate, reflecting the company's strategic choice for long-term investment over short-term profitability.
See More











