LiveWire® Unveils Twist & Go Promotion Alongside New Features for S2 Electric Motorcycles
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
0mins
Source: Newsfilter
LiveWire Promotions: LiveWire Group, Inc. has launched the global Twist & Go Promotion, offering significant incentives on its S2 motorcycle lineup from August 28 to October 31, 2025.
Motorcycle Pricing: The S2 models are priced starting at $9,999 for the S2 Del Mar™, $10,999 for the S2 Mulholland™, and $11,999 for the S2 Alpinista™ during the promotional period.
Software Updates: A new software update introduces two features—Reverse for easier maneuvering and Roll-Forward Regenerative Braking—available free of charge for all S2 motorcycles in North America.
Mission Statement: These initiatives reflect LiveWire's commitment to transforming motorcycling through electrification, enhancing rider experience, and making electric motorcycles more accessible to both new and experienced riders.
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Analyst Views on LVWR
About LVWR
LiveWire Group, Inc. is an all-electric motorcycle brand with a focus on pioneering the growing two-wheel electric motorcycle space. The Company's segments include Electric Motorcycles and STACYC. The Electric Motorcycles segment consists of business activities related to the design and sales of electric motorcycles and also sells electric motorcycle parts, accessories, and apparel. Its electric motorcycles are sold wholesale to a network of independent dealers and retailers, at retail through the Company-owned dealership, and through online sales. The Electric Motorcycles segment sells electric-powered motorcycles under the LiveWire brand. The STACYC segment's products are sold wholesale to independent dealers and independent distributors, as well as direct to consumers online. STACYC sells electric balance bikes under the STACYC brand. The Company is also focused on electric dirt bike.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LiveWire Launches All-New Electric Motorcycles for Global Expansion
- New Model Launch: LiveWire has announced the commencement of production for its all-new S4 Honcho Trail and S4 Honcho Street electric motorcycles, aiming to expand its global market presence by appealing to younger and urban riders with lighter, more affordable models.
- Pricing Strategy: The suggested retail prices for these models are set at $4,999 for the Trail and $5,499 for the Street, with Electek describing these price points as 'surprisingly' low, indicating LiveWire's competitive stance in the electric motorcycle market.
- Production and Delivery: Production is underway, with initial units expected to reach authorized retailers during the summer, and availability will expand across supported global markets throughout the year, enhancing the company's market penetration in the electric motorcycle segment.
- Improved Financial Performance: LiveWire reported an 86% increase in revenue for Q1 2023, alongside improved gross profit and narrower operating losses, demonstrating the company's strong performance in the electric motorcycle market and its potential for future growth.
See More
LiveWire Launches 125cc Electric Motorcycles for Global Market
- Global Market Expansion: LiveWire has announced the start of production for its S4 Honcho™ Trail and S4 Honcho™ Street electric motorcycles, marking a significant milestone in the company's growth strategy, with the first units expected to arrive at retail locations in summer 2026, thereby expanding its market share.
- Lightweight Design Advantage: The S4 Honcho platform's electric motorcycles weigh approximately 250 pounds and feature a top speed of 59 mph and a 0-30 mph acceleration time of about 3 seconds, designed to cater to new riders and daily commuters, enhancing user experience and market competitiveness.
- Flexible Charging Solutions: The platform includes two removable batteries, offering a range of up to 53 miles (WMTC) and 73 miles (at 20 mph constant speed), with a charging time of 2 hours (110V), providing significant convenience for urban dwellers and travelers, thereby increasing the product's market appeal.
- Strategic Partnerships Enhance Efficiency: The S4 Honcho platform is produced by KYMCO, leveraging global manufacturing expertise alongside Harley-Davidson's international dealer network, which supports scalability and efficiency, driving the implementation of LiveWire's long-term growth strategy.
See More
LiveWire Group Acquires Dust Moto Assets to Expand Market Reach
- Acquisition Strategy: On May 19, 2026, LiveWire Group, Inc. announced the acquisition of Dust Moto's assets, aiming to expand its business into the electric off-road market, thereby enhancing its competitive edge in the electric motorcycle sector.
- Financial Performance: In Q1 2026, LiveWire reported an EPS of (9 cents), unchanged from last year, with revenue reaching $5.115 million, an 86% year-over-year increase, indicating strong growth momentum in the electric motorcycle market.
- Market Leadership: CEO Karim Donnez highlighted that LiveWire remains the number one retailer of electric on-road motorcycles in the U.S., with the upcoming launch of the S4 Honcho expected to further solidify its market position.
- Technological Advancement: LiveWire is advancing Dust's electric dirt bike platform towards production by leveraging its engineering capabilities and manufacturing scale, which is anticipated to enhance product line diversity and market appeal.
See More
LiveWire Acquires Assets of Dust Moto to Expand Electric Off-Road Portfolio
- Strategic Acquisition: LiveWire acquired the assets of Dust Moto for an undisclosed amount, marking a strategic pivot into the off-road vehicle sector aimed at expanding its share in the electric powersports market.
- Product Expansion: Dust Moto's current offering, the 'Hightail' electric dirt bike, features 42 horsepower and a 4.4-kilowatt-hour battery with a four-hour range, enhancing LiveWire's product portfolio.
- Production Capacity Boost: LiveWire will leverage its engineering and manufacturing capabilities to help Dust Moto scale production while supporting its global marketing and sales efforts, which is expected to accelerate Dust Moto's market introduction.
- Market Outlook: Dust Moto CEO Colin Godby stated that joining LiveWire will provide robust support for the global marketing of its electric off-road bike, further enhancing brand influence and market competitiveness.
See More
LiveWire Acquires Electric Dirt-Bike Maker Dust Moto, Expanding Off-Road Segment
- Strategic Acquisition: LiveWire Group's acquisition of electric dirt-bike manufacturer Dust Moto enhances its presence in the rapidly growing off-road electric powersports segment, with Dust Moto's expertise expected to accelerate LiveWire's vision and strengthen its leadership position in the electric powersports market.
- Product Performance Highlights: Founded in 2023 in Bend, Oregon, Dust Moto specializes in high-performance electric dirt bikes, with its Hightail model featuring 35 hp and 500 Nm of torque, projected to retail around $11,000, showcasing strong market competitiveness.
- Financial Details Missing: The financial specifics of the acquisition remain undisclosed, although LiveWire CEO Karim Donnez emphasized that Dust Moto's insights will significantly contribute to the company, and the market response to this strategic move has been positive despite the lack of detailed financial information.
- Shareholder Structure Context: LiveWire was spun off from Harley-Davidson in 2021, which continues to hold a majority stake, and this acquisition is expected to further solidify LiveWire's position in the electric motorcycle market, particularly in expanding its off-road segment.
See More
LiveWire Acquires Dust Moto to Expand Electric Off-Road Market
- Strategic Expansion: LiveWire's acquisition of Dust Moto's assets marks its first foray into the electric off-road market, combining both companies' expertise to accelerate product development and further solidify its leadership in the electric motorcycle industry.
- Market Opportunity: This acquisition enables LiveWire to tap into the rapidly growing electric off-road market, catering to riders' demands for incredible torque and performance while reducing noise and maintenance costs, thereby enhancing the overall riding experience.
- Technology Integration: By leveraging Dust Moto's electric dirt bike platform, LiveWire will utilize its engineering capabilities and global sales network to expedite the product launch, with plans to unveil the new offering in the second half of 2023.
- Brand Synergy: Dust Moto shares a fundamental DNA with LiveWire, focusing on performance and innovation, and with LiveWire's resources and global reach, they aim to deliver a unique off-road riding experience to the electric motorcycle market.
See More
LiveWire Launches All-New Electric Motorcycles for Global Expansion
- New Model Launch: LiveWire has announced the commencement of production for its all-new S4 Honcho Trail and S4 Honcho Street electric motorcycles, aiming to expand its global market presence by appealing to younger and urban riders with lighter, more affordable models.
- Pricing Strategy: The suggested retail prices for these models are set at $4,999 for the Trail and $5,499 for the Street, with Electek describing these price points as 'surprisingly' low, indicating LiveWire's competitive stance in the electric motorcycle market.
- Production and Delivery: Production is underway, with initial units expected to reach authorized retailers during the summer, and availability will expand across supported global markets throughout the year, enhancing the company's market penetration in the electric motorcycle segment.
- Improved Financial Performance: LiveWire reported an 86% increase in revenue for Q1 2023, alongside improved gross profit and narrower operating losses, demonstrating the company's strong performance in the electric motorcycle market and its potential for future growth.
See More
LiveWire Launches 125cc Electric Motorcycles for Global Market
- Global Market Expansion: LiveWire has announced the start of production for its S4 Honcho™ Trail and S4 Honcho™ Street electric motorcycles, marking a significant milestone in the company's growth strategy, with the first units expected to arrive at retail locations in summer 2026, thereby expanding its market share.
- Lightweight Design Advantage: The S4 Honcho platform's electric motorcycles weigh approximately 250 pounds and feature a top speed of 59 mph and a 0-30 mph acceleration time of about 3 seconds, designed to cater to new riders and daily commuters, enhancing user experience and market competitiveness.
- Flexible Charging Solutions: The platform includes two removable batteries, offering a range of up to 53 miles (WMTC) and 73 miles (at 20 mph constant speed), with a charging time of 2 hours (110V), providing significant convenience for urban dwellers and travelers, thereby increasing the product's market appeal.
- Strategic Partnerships Enhance Efficiency: The S4 Honcho platform is produced by KYMCO, leveraging global manufacturing expertise alongside Harley-Davidson's international dealer network, which supports scalability and efficiency, driving the implementation of LiveWire's long-term growth strategy.
See More
LiveWire Group Acquires Dust Moto Assets to Expand Market Reach
- Acquisition Strategy: On May 19, 2026, LiveWire Group, Inc. announced the acquisition of Dust Moto's assets, aiming to expand its business into the electric off-road market, thereby enhancing its competitive edge in the electric motorcycle sector.
- Financial Performance: In Q1 2026, LiveWire reported an EPS of (9 cents), unchanged from last year, with revenue reaching $5.115 million, an 86% year-over-year increase, indicating strong growth momentum in the electric motorcycle market.
- Market Leadership: CEO Karim Donnez highlighted that LiveWire remains the number one retailer of electric on-road motorcycles in the U.S., with the upcoming launch of the S4 Honcho expected to further solidify its market position.
- Technological Advancement: LiveWire is advancing Dust's electric dirt bike platform towards production by leveraging its engineering capabilities and manufacturing scale, which is anticipated to enhance product line diversity and market appeal.
See More
LiveWire Acquires Assets of Dust Moto to Expand Electric Off-Road Portfolio
- Strategic Acquisition: LiveWire acquired the assets of Dust Moto for an undisclosed amount, marking a strategic pivot into the off-road vehicle sector aimed at expanding its share in the electric powersports market.
- Product Expansion: Dust Moto's current offering, the 'Hightail' electric dirt bike, features 42 horsepower and a 4.4-kilowatt-hour battery with a four-hour range, enhancing LiveWire's product portfolio.
- Production Capacity Boost: LiveWire will leverage its engineering and manufacturing capabilities to help Dust Moto scale production while supporting its global marketing and sales efforts, which is expected to accelerate Dust Moto's market introduction.
- Market Outlook: Dust Moto CEO Colin Godby stated that joining LiveWire will provide robust support for the global marketing of its electric off-road bike, further enhancing brand influence and market competitiveness.
See More
LiveWire Acquires Electric Dirt-Bike Maker Dust Moto, Expanding Off-Road Segment
- Strategic Acquisition: LiveWire Group's acquisition of electric dirt-bike manufacturer Dust Moto enhances its presence in the rapidly growing off-road electric powersports segment, with Dust Moto's expertise expected to accelerate LiveWire's vision and strengthen its leadership position in the electric powersports market.
- Product Performance Highlights: Founded in 2023 in Bend, Oregon, Dust Moto specializes in high-performance electric dirt bikes, with its Hightail model featuring 35 hp and 500 Nm of torque, projected to retail around $11,000, showcasing strong market competitiveness.
- Financial Details Missing: The financial specifics of the acquisition remain undisclosed, although LiveWire CEO Karim Donnez emphasized that Dust Moto's insights will significantly contribute to the company, and the market response to this strategic move has been positive despite the lack of detailed financial information.
- Shareholder Structure Context: LiveWire was spun off from Harley-Davidson in 2021, which continues to hold a majority stake, and this acquisition is expected to further solidify LiveWire's position in the electric motorcycle market, particularly in expanding its off-road segment.
See More
LiveWire Acquires Dust Moto to Expand Electric Off-Road Market
- Strategic Expansion: LiveWire's acquisition of Dust Moto's assets marks its first foray into the electric off-road market, combining both companies' expertise to accelerate product development and further solidify its leadership in the electric motorcycle industry.
- Market Opportunity: This acquisition enables LiveWire to tap into the rapidly growing electric off-road market, catering to riders' demands for incredible torque and performance while reducing noise and maintenance costs, thereby enhancing the overall riding experience.
- Technology Integration: By leveraging Dust Moto's electric dirt bike platform, LiveWire will utilize its engineering capabilities and global sales network to expedite the product launch, with plans to unveil the new offering in the second half of 2023.
- Brand Synergy: Dust Moto shares a fundamental DNA with LiveWire, focusing on performance and innovation, and with LiveWire's resources and global reach, they aim to deliver a unique off-road riding experience to the electric motorcycle market.
See More
