Just Bare Chicken Brand Surpasses $1 Billion in Annual Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 19 2026
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Should l Buy PPC?
Source: Newsfilter
- Sales Milestone: Just Bare has surpassed $1 billion in annual retail sales in 2025, achieving a 45% annual growth rate and establishing itself as a leading brand in the frozen and fresh chicken market, demonstrating strong market appeal and consumer demand.
- Market Share Growth: Over the past three years, Just Bare's market share has increased from 1% to 13%, and it now holds the #1 sales pace in the fully cooked chicken category, reflecting significant expansion across major retailers and double-digit distribution growth.
- Innovation and Operational Strength: The success of Just Bare is attributed to the scale, innovation pipeline, and operational strength of the JBS global family, enabling faster innovation and sustained superior performance, thereby reinforcing its leadership position in the high-value prepared foods market.
- New Facility Construction: To meet the rising demand for high-quality, convenient protein solutions, JBS is constructing a new prepared chicken facility in Walker County, Georgia, aimed at enhancing Just Bare's production capacity and market responsiveness.
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Analyst Views on PPC
Wall Street analysts forecast PPC stock price to rise
5 Analyst Rating
1 Buy
4 Hold
0 Sell
Hold
Current: 37.440
Low
40.00
Averages
45.80
High
56.00
Current: 37.440
Low
40.00
Averages
45.80
High
56.00
About PPC
Pilgrim's Pride Corporation is engaged in the production, processing, marketing and distribution of fresh, frozen and value-added chicken and pork products to retailers, distributors and foodservice operators. Its segments include United States (U.S.), Europe, and Mexico. Its fresh products consist of refrigerated whole or cut-up chicken, frozen whole chickens, breast fillets, mini breast fillets and prepackaged case-ready chicken. Its prepared products include portion-controlled breast fillets, tenderloins and strips, delicatessen products, salads, formed nuggets and patties and bone-in chicken parts. Its exported products consist of whole chickens and chicken parts sold either refrigerated for distributors in the U.S. or frozen for distribution to export markets. Its market overview consists of chain restaurants, food processors, broad-line distributors and certain other institutions. Its retail market consists of grocery store chains, wholesale clubs and other retail distributors.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Cash Tender Offer: Pilgrim's Pride has announced a cash tender offer of up to $250 million for its 6.250% Senior Notes due 2033, indicating a strategic focus on optimizing its capital structure.
- Tender Offer Details: The total amount of the notes outstanding is $922.5 million, and investors who validly tender their notes by April 10, 2026, will receive an early tender payment of $50 per $1,000, enhancing investor participation.
- Market Reaction Expectations: The tender offer expires on April 27, 2026, and if successfully executed, it will help reduce the company's debt burden, enhance financial flexibility, and potentially boost market confidence in the company.
- Funding Source Explanation: The company intends to fund the purchase with cash on hand, demonstrating sufficient liquidity to manage its debt effectively while leaving room for future investment opportunities.
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- Historic Cattle Shortage: According to USDA data, U.S. cattle and calves inventory has fallen to approximately 85 million head, the lowest level since 1951, down about 45 million from the 1975 peak, contributing to ongoing price increases in beef.
- Future Supply Challenges: Even if ranchers begin expanding herds today, new supply is not expected to significantly reach grocery shelves until 2028 at the earliest, indicating the depth of the current cattle contraction and the slow recovery cycle ahead.
- Strong Demand and Price Forecast: The USDA projects total red meat and poultry production to reach 108.4 billion pounds in 2026, with beef production expected to decline again, yet strong consumer demand is anticipated to push beef prices up by 7%.
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- Sales Milestone: Just Bare has surpassed $1 billion in annual retail sales in 2025, achieving a 45% annual growth rate and establishing itself as a leading brand in the frozen and fresh chicken market, demonstrating strong market appeal and consumer demand.
- Market Share Growth: Over the past three years, Just Bare's market share has increased from 1% to 13%, and it now holds the #1 sales pace in the fully cooked chicken category, reflecting significant expansion across major retailers and double-digit distribution growth.
- Innovation and Operational Strength: The success of Just Bare is attributed to the scale, innovation pipeline, and operational strength of the JBS global family, enabling faster innovation and sustained superior performance, thereby reinforcing its leadership position in the high-value prepared foods market.
- New Facility Construction: To meet the rising demand for high-quality, convenient protein solutions, JBS is constructing a new prepared chicken facility in Walker County, Georgia, aimed at enhancing Just Bare's production capacity and market responsiveness.
See More
- Earnings Miss: Pilgrim's Pride reported a Q4 non-GAAP EPS of $0.68, missing expectations by $0.08, indicating potential challenges in profitability that could affect investor confidence.
- Revenue Beat: The company achieved Q4 revenue of $4.52 billion, a 3.4% year-over-year increase, surpassing market expectations by $130 million, demonstrating resilience supported by stable demand.
- Market Potential: Despite the EPS miss, the company's potential in the broiler chicken market and stable demand may provide a foundation for future growth, warranting attention to its strategic adjustments.
- Financial Review: Historical financial data for Pilgrim's Pride suggests that despite current challenges, the company's revenue resilience could underpin its long-term development, making it a stock to watch closely.
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- Earnings Release Schedule: Pilgrim's Pride Corporation will announce its Q4 and FY 2025 financial results after U.S. market close on February 11, 2026, which is expected to significantly impact investors and analysts.
- Management Conference Call: The company's executives will review the financial and operational results during a conference call on February 12, 2026, at 7:00 a.m. MT, followed by a Q&A session to enhance investor engagement.
- Webcast Registration: Investors and analysts can pre-register for the webcast via the company's investor website to receive a unique PIN for direct access, improving the overall participation experience.
- Replay Availability: The webcast will be available for replay on Pilgrim's website two hours after the call concludes and will remain accessible until April 29, 2026, ensuring that those unable to attend live can still access key information.
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