iHeartMedia Launches AudioGraph Advertising Capabilities

iHeartMedia unveiled AudioGraph a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-based planning and measurement, and outcome-based attribution to broadcast radio at scale. These capabilities are powered by Triton Digital, the global technology and services leader. The vast majority of audio consumption comes from broadcast radio, yet up until today, it has lacked the targeting and measurement infrastructure available in digital. iHeartMedia's broadcast radio stations reach more than 278 million consumers every month, and now with AudioGraph, for the first time, advertisers can plan, target, measure, and attribute that audience using privacy-safe, ID-informed insights with digital-like precision. AudioGraph makes it possible by connecting a privacy-safe identity spine, enriched audience attributes built from TransUnion data, and proprietary ID-level listening models that enable planning and measurement at the listener level while activating campaigns at broadcast scale. Proof of concept shows that broadcast radio campaigns planned and measured using privacy-safe AudioGraph IDs can deliver a KPI outcome 75 percent higher than traditional demo-based plans.