Holiday BNPL Spending Expected to Reach $20.2 Billion, Up 11%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 25 2025
0mins
Should l Buy AFRM?
Source: Benzinga
- Holiday Spending Trend: According to Adobe Analytics, spending on Buy Now, Pay Later (BNPL) services during the holiday season is expected to reach $20.2 billion, marking an 11% increase from last year, indicating a growing reliance on this payment method among consumers.
- Future Growth Projections: Annual BNPL spending is projected to hit $116.7 billion by 2025, doubling from 2022, which suggests that this market is rapidly becoming embedded in the U.S. consumption culture and could reshape the retail landscape.
- Consumer Financial Strain: A survey indicates that 41% of BNPL users admit to missing payments, up 7% from last year, reflecting the financial strain consumers face on everyday purchases, potentially leading to higher late fees and debt risks.
- Increased Regulatory Scrutiny: With growing regulatory oversight on BNPL services, Senator Kirsten Gillibrand introduced the Buy Now, Pay Later Protection Act to enhance consumer protections, highlighting government concerns over the potential risks associated with this industry.
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Analyst Views on AFRM
Wall Street analysts forecast AFRM stock price to rise
18 Analyst Rating
12 Buy
6 Hold
0 Sell
Moderate Buy
Current: 49.760
Low
83.00
Averages
95.50
High
114.00
Current: 49.760
Low
83.00
Averages
95.50
High
114.00
About AFRM
Affirm Holdings, Inc. provides consumers with an alternative to traditional payment options. The Company is engaged in building a payment network. Its platform comprises three core elements: point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its Affirm App and Website provide tailored offers from merchants based on consumers' preferences. Consumers can apply at affirm.com or via the Affirm App and, upon approval, receive a single-use virtual card to use online or in-store. Its Affirm Card allows consumers to link a bank account to pay in full, or apply to pay overtime through the Affirm App. It offers users an in-app post-purchase feature that allows them to instantly apply to convert any eligible debit transaction into an installment loan. Through the Affirm app and in partnership with Cross River Bank, it offers a savings account, with no minimum deposit requirements or fees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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