Hims & Hers Drops 16% Amid Novo Nordisk Lawsuit
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Should l Buy HIMS?
Source: Yahoo Finance
- Significant Stock Decline: Hims & Hers Health closed at $19.33 on Monday, down 16.03%, reflecting market concerns over legal risks, particularly following the lawsuit filed by Novo Nordisk.
- Surge in Trading Volume: The company experienced a trading volume of 143.5 million shares, which is 688% above its three-month average of 18.2 million shares, indicating heightened investor anxiety regarding its future.
- Increased Legal Pressure: The lawsuit from Novo Nordisk seeks to prevent Hims & Hers from selling compounded versions of its patented drugs, intensifying the legal and regulatory challenges the company faces, which could impact its market strategy.
- Negative Market Reaction: Hims & Hers has seen a cumulative decline of 26.89% over the past five days, suggesting a waning investor confidence in its business transformation, especially after the announcement to withdraw its copycat obesity drug Wegovy.
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Analyst Views on HIMS
Wall Street analysts forecast HIMS stock price to rise
12 Analyst Rating
2 Buy
7 Hold
3 Sell
Hold
Current: 15.800
Low
29.00
Averages
42.88
High
85.00
Current: 15.800
Low
29.00
Averages
42.88
High
85.00
About HIMS
Hims & Hers Health, Inc. provides a consumer-first platform, which helps customers to fulfill their health and wellness needs. Its platform includes access to a provider network, a clinically focused electronic medical record system, digital prescriptions, cloud pharmacy fulfillment, and personalization capabilities. Its digital platform enables access to treatments for a range of chronic conditions, including those related to sexual health, hair loss, dermatology, mental health, and weight loss. It connects patients to licensed healthcare professionals who can prescribe medications when appropriate and prescriptions are fulfilled online through licensed pharmacies on a subscription basis. It also offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products. Through its mobile applications, consumers can access a range of educational programs, wellness content, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Stock Price Plunge: Hims & Hers Health (HIMS) shares fell approximately 16% on Monday following a lawsuit from Novo Nordisk (NVO), indicating market concerns over legal uncertainties and investment risks surrounding the company.
- Surge in Short Interest: As of February 11, short interest in HIMS reached a new 52-week high of 77.5 million shares, representing 37% of the float, reflecting a growing pessimism among investors regarding the company's outlook.
- Legal Challenge Impact: Novo Nordisk's lawsuit alleges that HIMS violated key patents related to its weight loss drug Wegovy, prompting HIMS to withdraw its copycat version amid regulatory scrutiny, which has further unsettled the market.
- Market Volatility Expectations: According to S3 Partners, HIMS is projected to experience a one-day price move of +/-14% following its Q4 2025 results scheduled for February 23, highlighting the high uncertainty surrounding the company's future performance.
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- Intensifying Market Competition: Novo Nordisk plans to launch its Wegovy drug in vials to counteract pressure from rival Eli Lilly in the rapidly growing weight-loss market, especially after Lilly's introduction of vials for Zepbound in 2024 led to a surge in demand and shortages of its injector pens.
- Flexible Dosing Advantage: The new vial format will offer more flexible dosing compared to prefilled injector pens, although patients will need to manually draw the medication into a syringe, a change aimed at meeting the broader needs of obesity patients and aligning with Novo Nordisk's long-term strategic goals.
- Sales Outlook Downgrade: Novo Nordisk expects adjusted sales growth for 2026 to decline by 5% to 13%, primarily due to the impact of the U.S. “Most Favored Nations” agreement and the expiration of the semaglutide molecule patent in certain international markets, which will negatively affect the company's future revenue.
- Legal Action Update: Novo Nordisk recently filed a lawsuit against Hims & Hers, demonstrating the company's proactive stance in protecting its market share and intellectual property, even as its stock price fell by 0.82% to $48.34 at the time of publication, reflecting market concerns about its future performance.
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- Medicare Coverage Goal: CEO Mike Doustdar of Novo Nordisk stated that the company aims to reach about 15 million new patients once Medicare begins covering obesity treatments, although he cautioned that the expansion of coverage is unlikely to happen quickly, indicating challenges in market adoption.
- Significant Price Reductions: Wegovy pills are listed at $149 on the newly launched TrumpRx website, representing an approximately 89% discount from prevailing market prices, while Wegovy and Ozempic pens start at $199, showcasing Novo Nordisk's strategic pricing adjustments in a competitive landscape.
- Increased Competitive Pressure: In contrast, Eli Lilly expects revenues of $80–$83 billion, exceeding Wall Street's forecast of $77.62 billion, indicating strong market performance, which puts pressure on Novo Nordisk to implement strategies to close the gap.
- Stock Price Volatility: Over the past year, Novo Nordisk's stock has declined by 40.41%, closing at $48.74, reflecting market concerns regarding its future growth prospects, particularly amid intensifying competition.
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- Market Share Risk: Novo Nordisk's forecast for 2026 indicates potential sales and profit declines of up to 13%, starkly contrasting with Eli Lilly's projected 25% growth, highlighting increasing pressure on the company in the weight loss drug market that could undermine investor confidence.
- Patent Lawsuit and Regulatory Warning: Novo has filed a patent infringement lawsuit against Hims & Hers and received a warning from the FDA regarding misleading advertising, which not only increases legal risks but may also impact the company's brand image and market strategy.
- Patient Growth and New Drug Launch: Despite challenges, Novo's Wegovy drug has attracted 246,000 patients since its January launch, indicating strong market demand that is expected to help the company regain some market share amid competition.
- Future Treatment Options: Novo plans to introduce a higher dose of Wegovy and the next-generation drug CagriSema, which has shown a potential 23% weight loss in clinical trials, potentially aiding the company in reshaping its market position in the future.
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