Hims & Hers Drops 16% Amid Novo Nordisk Lawsuit
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
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Should l Buy HIMS?
Source: Yahoo Finance
- Significant Stock Decline: Hims & Hers Health closed at $19.33 on Monday, down 16.03%, reflecting market concerns over legal risks, particularly following the lawsuit filed by Novo Nordisk.
- Surge in Trading Volume: The company experienced a trading volume of 143.5 million shares, which is 688% above its three-month average of 18.2 million shares, indicating heightened investor anxiety regarding its future.
- Increased Legal Pressure: The lawsuit from Novo Nordisk seeks to prevent Hims & Hers from selling compounded versions of its patented drugs, intensifying the legal and regulatory challenges the company faces, which could impact its market strategy.
- Negative Market Reaction: Hims & Hers has seen a cumulative decline of 26.89% over the past five days, suggesting a waning investor confidence in its business transformation, especially after the announcement to withdraw its copycat obesity drug Wegovy.
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Analyst Views on HIMS
Wall Street analysts forecast HIMS stock price to rise
12 Analyst Rating
3 Buy
6 Hold
3 Sell
Hold
Current: 28.150
Low
16.50
Averages
32.95
High
60.00
Current: 28.150
Low
16.50
Averages
32.95
High
60.00
About HIMS
Hims & Hers Health, Inc. provides a consumer-first platform, which helps customers to fulfill their health and wellness needs. Its platform includes access to a provider network, a clinically focused electronic medical record system, digital prescriptions, cloud pharmacy fulfillment, and personalization capabilities. Its digital platform enables access to treatments for a range of chronic conditions, including those related to sexual health, hair loss, dermatology, mental health, and weight loss. It connects patients to licensed healthcare professionals who can prescribe medications when appropriate and prescriptions are fulfilled online through licensed pharmacies on a subscription basis. It also offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products. Through its mobile applications, consumers can access a range of educational programs, wellness content, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Rating Upgrade: J.P. Morgan initiated coverage on Hims & Hers Health (HIMS) with an Overweight rating and a December 2026 price target of $35, indicating strong confidence in the telehealth platform and likely attracting more investor interest.
- Strategic Partnership: Analyst Cory Carpenter highlighted that the recent partnership with Novo Nordisk (NVO) could be a turning point for Hims, especially as GLP-1 sales, which account for over 35% of its business, faced uncertainty, alleviating legal risks and enhancing market competitiveness.
- Market Expansion Potential: The FDA's recent decision to loosen restrictions on 12 peptides for mass compounding could expand Hims' total addressable market, with significant revenue growth anticipated in 2027 as a result of this policy change.
- Future Growth Drivers: The combination of a more stable GLP-1 business, peptide legalization, revenue acceleration in the second half, and the potential for more branded partnerships over time creates a compelling catalyst path that could attract skeptical investors.
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- Positive Partnership Outlook: Hims & Hers' collaboration with Novo Nordisk is viewed by JPMorgan as a 'turning point' that not only alleviates key legal concerns but also lays the groundwork for the company's expansion in the GLP-1 weight-loss product sector.
- Market Response: Following a bullish report from JPMorgan, Hims & Hers' shares rose about 4% in pre-market trading on Friday, reflecting market optimism regarding its GLP-1 product line expansion, despite a decline of over 9% in the stock price on Thursday for the third consecutive day.
- Growth Potential: Analysts highlight that Hims & Hers has built a leading direct-to-consumer healthcare platform serving approximately 2.5 million subscribers across various sectors, and it is poised for revenue rebound through further branded partnerships.
- Intensifying Competition: Despite progress in the GLP-1 market, Hims & Hers faces challenges from competitors like Amazon and Ro, which are lowering prices and expanding services to capture market share, potentially impacting Hims & Hers' market position.
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