Hertz and Home Depot Unite to Support Military Community
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
0mins
Source: Newsfilter
- National Initiative: Hertz and Home Depot have launched a nationwide initiative aimed at supporting military members and their families by providing reliable transportation, special travel benefits, and home upgrades, demonstrating a strong commitment to the military community.
- Prize Structure: In a nationwide contest throughout May, three winners will receive substantial prizes, including a car from Hertz, a limited-edition Husky workbench, and a $1,000 Home Depot gift card, enhancing the quality of life for service members and their families.
- Special Discounts: From May 1 to July 4, eligible military members can receive up to $1,000 off vehicle purchases at Hertz Car Sales, while Home Depot Military Discount members will be upgraded to Hertz Five Star status, allowing for enhanced service during the busy summer travel season.
- Brand Ambassador Support: Seven-time Super Bowl champion Tom Brady is promoting this initiative, highlighting the sacrifices made by military families and encouraging the public to nominate deserving heroes, thereby increasing societal recognition of military contributions.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy HD?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on HD
Wall Street analysts forecast HD stock price to rise
23 Analyst Rating
17 Buy
5 Hold
1 Sell
Moderate Buy
Current: 322.640
Low
320.00
Averages
401.47
High
441.00
Current: 322.640
Low
320.00
Averages
401.47
High
441.00
About HD
The Home Depot, Inc. is a home improvement retailer. It offers its customers an assortment of home improvement products, building materials, lawn and garden products, decor products, and facilities maintenance, repair, and operations (MRO) products, in stores and online. It also provides a number of services, including home improvement installation services, and tool and equipment rental. It operates over 2,359 stores located throughout the U.S. (including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam), Canada, and Mexico. Its stores average over 104,000 square feet of enclosed space, with over 24,000 additional square feet of outside garden area. It also maintains a network of distribution and fulfillment centers, as well as mobile applications and e-commerce websites in the U.S., Canada, and Mexico. It serves two primary customer groups, including both do-it-yourself (DIY) and do-it-for-me (DIFM) customers and professional customers (Pros).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Qnity Electronics Earnings Preview and Economic Data Analysis
- Earnings Expectations: Qnity Electronics is set to report earnings before the market opens on Tuesday, with analysts forecasting earnings of 92 cents per share and revenue of $1.27 billion, highlighting the company's pivotal role in the data center buildout amid surging AI computing demand.
- Market Performance: Qnity's stock has surged 80% year-to-date and is trading near all-time highs, leading to high expectations for its earnings report; any signs of underperformance could trigger profit-taking, impacting the company's short-term stock price.
- Economic Data Focus: The April Consumer Price Index (CPI) is expected to show a 3.7% year-over-year increase, reflecting the impact of soaring energy prices on consumers, particularly affecting lower-income households facing rising living costs.
- Future Outlook: With a change in leadership at the Federal Reserve and inflation remaining above target, market expectations for future interest rate policies have become complicated, necessitating close attention to the upcoming retail sales report to gauge consumer spending trends and overall economic health.
See More
S&P 500 Rises on Strong Jobs Report
- Palantir Upgrade: Palantir Technologies (PLTR) was upgraded to Buy by Argus following a stellar Q1 report, with analysts noting that its core U.S. government business is reaccelerating and expansion into the commercial market will be a key growth driver in the coming years.
- GlobalFoundries Positive Outlook: GlobalFoundries (GFS) received a Positive upgrade from Susquehanna after reporting better-than-expected results, with the price target raised from $50 to $100, as analysts forecast a 35% CAGR for communication infrastructure revenue from 2025 to 2028.
- Devon Energy Strategic Options: Devon Energy (DVN) was upgraded to Strong Buy by Raymond James, with the price target increased to $72, as analysts believe the company has multiple strategic options to narrow its valuation gap with peers, including potential asset sales and business optimization.
- Fastly Performance Improvement: Fastly (FSLY) was upgraded by Raymond James after reporting first-quarter results, with analysts highlighting an inflection in operational performance and expected benefits from increased demand for network capabilities and related security products.
See More
Scheels to Close Last Hardware Store by 2026, Shifting Focus to Sporting Goods
- Strategic Shift: Scheels Home & Hardware announced the closure of its last hardware store in Fargo by the end of 2026, redirecting focus to its core sporting goods business, demonstrating the company's adaptability to changing market demands.
- Historic Brand: Founded in 1902, Scheels has evolved significantly over its 120-year history, currently operating 34 sporting goods stores with approximately 13,000 employees, reflecting its sustained influence in the retail sector.
- Competitive Market Pressure: In Fargo, Scheels faces intense competition from Home Depot, which held a 28% market share in 2025, highlighting the increasing competition in the hardware retail industry that has prompted Scheels to adjust its business strategy.
- Employee Transition Plan: Following the hardware store closure, Scheels will provide opportunities for employees to transition to other sporting goods stores, demonstrating the company's commitment to employee welfare and responsibility.
See More
EverQuote and Peabody Upgraded, AMD and Home Depot Downgraded
- EverQuote Upgrade: Analyst Gary Alexander upgraded EverQuote from Hold to Buy, highlighting the successful integration of AI tools like SmartCampaign, which has tripled revenue per employee since 2023, positioning the company for continued growth, although its stock is still considered cheap.
- Peabody Energy Outlook: Bang For The Buck upgraded Peabody Energy from Hold to Buy, viewing recent share price weakness as an attractive entry point, with improving coking coal prices and the ramp-up of the Centurion project expected to materially boost earnings from the Seaborne Metallurgical segment.
- AMD Downgrade: Kenio Fontes downgraded AMD to Hold, noting that despite a strong 57% year-over-year growth in Data Center revenue for Q1, the valuation has become stretched compared to Nvidia, diminishing the margin of safety for investors.
- Home Depot Under Pressure: APAC Research downgraded Home Depot to Sell, citing mounting macroeconomic pressures including inflation, high energy costs, and a cooling housing market that are expected to significantly slow remodeling and construction activity, raising concerns about future risks.
See More
U.S. Corporate Profits Drive Stock Market Rally
- Strong Earnings Growth: S&P 500 companies are projected to see a 28.2% year-over-year increase in earnings for Q1, marking the highest growth since Q4 2021, which boosts investor confidence amid economic recovery.
- AI Investment Boost: Five major AI hyperscalers are expected to invest $751 billion in capital expenditures by 2026, significantly driving earnings growth in related sectors, particularly semiconductor and tech hardware firms, highlighting the profound impact of AI technology on the economy.
- Stable Economic Backdrop: Despite challenges from rising energy prices, the median earnings growth for S&P 500 companies stands at 12.2%, indicating stronger resilience among businesses in uncertain environments and enhancing market optimism for future earnings.
- Market Valuation Adjustment: The S&P 500's price-to-earnings ratio has decreased from 23.5 to 21.2, yet strong earnings growth continues to support stock market gains, as investors remain focused on the sustainability of earnings, particularly amid ongoing tensions in the Middle East.
See More
U.S. Consumer Companies Face Competitive Pressures
- Intensifying Competition: General Mills (GIS) faces pressure from lower-cost health-focused alternatives, and while its stock rose 0.35% on Tuesday, shifting consumer preferences may undermine its long-term stability.
- Sales Decline: Wendy's (WEN) reported an 8.3% year-on-year drop in global systemwide sales for Q4 and expects flat sales in 2026, with its stock hitting a 13-year low of $6.37, indicating heightened price sensitivity among consumers.
- Renovation Demand Weakens: Home Depot (HD) is challenged by a slowdown in large-scale home renovations, as high mortgage rates hinder spending, leading to a 3.8% year-on-year revenue decline despite better-than-expected profits and sales in the latest quarter.
- Market Volatility: All three companies hit fresh 52-week lows, reflecting deeper strains in the American middle-class economy, highlighting shifts in consumer behavior and widening economic divides.
See More
Qnity Electronics Earnings Preview and Economic Data Analysis
- Earnings Expectations: Qnity Electronics is set to report earnings before the market opens on Tuesday, with analysts forecasting earnings of 92 cents per share and revenue of $1.27 billion, highlighting the company's pivotal role in the data center buildout amid surging AI computing demand.
- Market Performance: Qnity's stock has surged 80% year-to-date and is trading near all-time highs, leading to high expectations for its earnings report; any signs of underperformance could trigger profit-taking, impacting the company's short-term stock price.
- Economic Data Focus: The April Consumer Price Index (CPI) is expected to show a 3.7% year-over-year increase, reflecting the impact of soaring energy prices on consumers, particularly affecting lower-income households facing rising living costs.
- Future Outlook: With a change in leadership at the Federal Reserve and inflation remaining above target, market expectations for future interest rate policies have become complicated, necessitating close attention to the upcoming retail sales report to gauge consumer spending trends and overall economic health.
See More
S&P 500 Rises on Strong Jobs Report
- Palantir Upgrade: Palantir Technologies (PLTR) was upgraded to Buy by Argus following a stellar Q1 report, with analysts noting that its core U.S. government business is reaccelerating and expansion into the commercial market will be a key growth driver in the coming years.
- GlobalFoundries Positive Outlook: GlobalFoundries (GFS) received a Positive upgrade from Susquehanna after reporting better-than-expected results, with the price target raised from $50 to $100, as analysts forecast a 35% CAGR for communication infrastructure revenue from 2025 to 2028.
- Devon Energy Strategic Options: Devon Energy (DVN) was upgraded to Strong Buy by Raymond James, with the price target increased to $72, as analysts believe the company has multiple strategic options to narrow its valuation gap with peers, including potential asset sales and business optimization.
- Fastly Performance Improvement: Fastly (FSLY) was upgraded by Raymond James after reporting first-quarter results, with analysts highlighting an inflection in operational performance and expected benefits from increased demand for network capabilities and related security products.
See More
Scheels to Close Last Hardware Store by 2026, Shifting Focus to Sporting Goods
- Strategic Shift: Scheels Home & Hardware announced the closure of its last hardware store in Fargo by the end of 2026, redirecting focus to its core sporting goods business, demonstrating the company's adaptability to changing market demands.
- Historic Brand: Founded in 1902, Scheels has evolved significantly over its 120-year history, currently operating 34 sporting goods stores with approximately 13,000 employees, reflecting its sustained influence in the retail sector.
- Competitive Market Pressure: In Fargo, Scheels faces intense competition from Home Depot, which held a 28% market share in 2025, highlighting the increasing competition in the hardware retail industry that has prompted Scheels to adjust its business strategy.
- Employee Transition Plan: Following the hardware store closure, Scheels will provide opportunities for employees to transition to other sporting goods stores, demonstrating the company's commitment to employee welfare and responsibility.
See More
EverQuote and Peabody Upgraded, AMD and Home Depot Downgraded
- EverQuote Upgrade: Analyst Gary Alexander upgraded EverQuote from Hold to Buy, highlighting the successful integration of AI tools like SmartCampaign, which has tripled revenue per employee since 2023, positioning the company for continued growth, although its stock is still considered cheap.
- Peabody Energy Outlook: Bang For The Buck upgraded Peabody Energy from Hold to Buy, viewing recent share price weakness as an attractive entry point, with improving coking coal prices and the ramp-up of the Centurion project expected to materially boost earnings from the Seaborne Metallurgical segment.
- AMD Downgrade: Kenio Fontes downgraded AMD to Hold, noting that despite a strong 57% year-over-year growth in Data Center revenue for Q1, the valuation has become stretched compared to Nvidia, diminishing the margin of safety for investors.
- Home Depot Under Pressure: APAC Research downgraded Home Depot to Sell, citing mounting macroeconomic pressures including inflation, high energy costs, and a cooling housing market that are expected to significantly slow remodeling and construction activity, raising concerns about future risks.
See More
U.S. Corporate Profits Drive Stock Market Rally
- Strong Earnings Growth: S&P 500 companies are projected to see a 28.2% year-over-year increase in earnings for Q1, marking the highest growth since Q4 2021, which boosts investor confidence amid economic recovery.
- AI Investment Boost: Five major AI hyperscalers are expected to invest $751 billion in capital expenditures by 2026, significantly driving earnings growth in related sectors, particularly semiconductor and tech hardware firms, highlighting the profound impact of AI technology on the economy.
- Stable Economic Backdrop: Despite challenges from rising energy prices, the median earnings growth for S&P 500 companies stands at 12.2%, indicating stronger resilience among businesses in uncertain environments and enhancing market optimism for future earnings.
- Market Valuation Adjustment: The S&P 500's price-to-earnings ratio has decreased from 23.5 to 21.2, yet strong earnings growth continues to support stock market gains, as investors remain focused on the sustainability of earnings, particularly amid ongoing tensions in the Middle East.
See More
U.S. Consumer Companies Face Competitive Pressures
- Intensifying Competition: General Mills (GIS) faces pressure from lower-cost health-focused alternatives, and while its stock rose 0.35% on Tuesday, shifting consumer preferences may undermine its long-term stability.
- Sales Decline: Wendy's (WEN) reported an 8.3% year-on-year drop in global systemwide sales for Q4 and expects flat sales in 2026, with its stock hitting a 13-year low of $6.37, indicating heightened price sensitivity among consumers.
- Renovation Demand Weakens: Home Depot (HD) is challenged by a slowdown in large-scale home renovations, as high mortgage rates hinder spending, leading to a 3.8% year-on-year revenue decline despite better-than-expected profits and sales in the latest quarter.
- Market Volatility: All three companies hit fresh 52-week lows, reflecting deeper strains in the American middle-class economy, highlighting shifts in consumer behavior and widening economic divides.
See More
