Ferrari Stock Pullback: Investors Should Focus on Long-Term Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 08 2026
0mins
Source: Fool
- Stock Pullback: Since reaching an all-time high last July, Ferrari (RACE) shares have declined by 33% as of June 5, indicating market concerns about its future growth prospects.
- Growth Forecast: During an October capital markets presentation, Ferrari projected slower-than-expected growth through 2030, despite revenue and diluted earnings per share rising by 83% and 110%, respectively, from Q1 2021 to Q1 2026.
- Brand Strength: The Ferrari brand, as the company's most critical asset, remains robust, with strong demand driven by low-volume runs leading to an average quarterly operating margin of 27.2% over the past five years, showcasing its pricing power.
- Investment Opportunity: With a price-to-earnings ratio of 33.4, which is 18% below its historical average, now is an opportune time for patient investors to enter the market, as Ferrari is considered a smart buy.
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Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 354.280
Low
349.74
Averages
448.83
High
555.00
Current: 354.280
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Significant Stock Drop: Ferrari (NYSE:RACE) shares fell nearly 8% following the debut of its first electric vehicle, the Luce, erasing over $4 billion in market capitalization within hours, indicating strong market reaction and investor concern.
- Design Controversy: The Luce's design, created by Jony Ive's LoveFrom, faced backlash from collectors who criticized its minimalistic approach for lacking Ferrari's signature curves and emotional appeal, threatening brand loyalty.
- Core Asset Risk: While the Luce helps Ferrari comply with emissions regulations and may attract new customers, analysts warn that this shift risks diluting the brand's core assets and alienating its loyal customer base, potentially impacting long-term brand value.
- Optimistic Order Situation: Despite the negative sentiment surrounding the launch, Ferrari's order books extend into 2027, demonstrating demand resilience and suggesting that the brand still holds market appeal even amid challenges.
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- Product Cycle Mismatch: U.S. dealer checks suggest that concerns about Ferrari are more about a temporary product-cycle mismatch rather than fundamental brand deterioration, providing potential support for future sales growth.
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- Significant Stock Drop: Ferrari (NYSE:RACE) shares fell nearly 8% following the debut of its first electric vehicle, the Luce, erasing over $4 billion in market capitalization within hours, indicating strong market reaction and investor concern.
- Design Controversy: The Luce's design, created by Jony Ive's LoveFrom, faced backlash from collectors who criticized its minimalistic approach for lacking Ferrari's signature curves and emotional appeal, threatening brand loyalty.
- Core Asset Risk: While the Luce helps Ferrari comply with emissions regulations and may attract new customers, analysts warn that this shift risks diluting the brand's core assets and alienating its loyal customer base, potentially impacting long-term brand value.
- Optimistic Order Situation: Despite the negative sentiment surrounding the launch, Ferrari's order books extend into 2027, demonstrating demand resilience and suggesting that the brand still holds market appeal even amid challenges.
See More
Ferrari Uses EV Orders to Incentivize Customers
- Customer Incentive Strategy: Ferrari (RACE) is reportedly encouraging customers to order its underwhelming Luce EV to enhance their priority on the waitlist, thereby moving inventory while testing customer loyalty.
- Access to Limited Editions: The company has long rewarded loyal buyers and racing enthusiasts with opportunities to purchase limited edition and more desirable models, reinforcing brand loyalty through a strict purchasing history requirement.
- Mixed Reception for High-Priced EV: Priced at $636,000, the Luce EV has received a lukewarm response, and while the company claims not to use it as an incentive, customers believe that purchasing this model helps maintain their status among top clients.
- Company Statement Clarification: Despite customer reports suggesting that Ferrari implied buying the Luce would lead to access to more desirable models, the company denied this in a statement, emphasizing that it does not encourage clients to buy specific models solely to please Ferrari.
See More
Morgan Stanley Upgrades Ferrari Stock Amid Market Concerns
- Rating Upgrade: Morgan Stanley analyst Edouard Aubin upgrades Ferrari (RACE) from Equalweight to Overweight, raising the target price by 13% to $438, reflecting confidence in the luxury automaker's potential.
- Market Reaction Analysis: Despite a 26% drop in Ferrari's share price, Aubin believes this is primarily due to an overreaction to brand risk rather than a deterioration in earnings, indicating a buying opportunity for investors.
- Product Cycle Mismatch: U.S. dealer checks suggest that concerns about Ferrari are more about a temporary product-cycle mismatch rather than fundamental brand deterioration, providing potential support for future sales growth.
- Scarcity Strategy: Aubin emphasizes that Ferrari's strategy of limiting production will continue to support its pricing power and brand uniqueness, and with new model launches, market confidence is likely to rebuild, leading to a potential re-rating of the stock.
See More
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- SpaceX IPO Performance: SpaceX shares surged 19% on their Nasdaq debut from the IPO price of $135 per share and gained an additional 9% on the second day, reflecting strong investor confidence and raising a total of $85.7 billion, including the underwriters' greenshoe overallotment.
- Ferrari Stock Upgrade: Morgan Stanley upgraded Ferrari from equal weight to overweight with a price target of $438, resulting in a 5% stock increase, as analysts noted that the brand's decline over the past year was due to value compression rather than earnings deterioration, indicating sustained demand for its luxury models.
- Tripadvisor Strategic Sale: Tripadvisor's stock rose nearly 7% following the announcement of the sale of its European online restaurant reservation platform, The Fork, to American Express, a move driven by activist investor Starboard's push for strategic options to enhance overall company value.
- Energy Stocks Decline: Energy stocks fell sharply as U.S. oil prices dropped 5% to around $80 per barrel due to a U.S.-Iran deal, with shares of APA, Devon Energy, Marathon Petroleum, and EOG Resources all declining, reflecting market concerns about the energy sector's outlook.
See More
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See More
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- UBS Initiates Jade Biosciences as Buy: UBS rates Jade Biosciences as a Buy, highlighting its best-in-class potential, with expectations that the FDA's acceptance of shorter eGFR kidney function data will expedite enrollment in pivotal studies.
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