Farmers Shift to Pulses Amid Economic Crisis
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
0mins
Source: Newsfilter
- Profit Shift for Farmers: Aaron Smith indicates that due to low wheat prices, he is switching to pulses, which he expects to be the only profitable crop this year, demonstrating farmers' adaptability to market changes.
- Rising Demand for Pulses: USDA data shows a 55% increase in yellow pea acreage over the past 15 years, reflecting growing consumer demand for high-protein foods and prompting farmers to adjust their planting strategies accordingly.
- Agricultural Investment Trends: Major agricultural companies like Archer-Daniels-Midland and Cargill have invested in pulses since 2020, indicating a surge in demand for pea protein and driving the development of related supply chains.
- Nutritionists' Warnings: Despite the ongoing protein craze, nutritionists point out that the average American's protein intake exceeds recommended levels, emphasizing that exaggerated marketing may mislead consumers about the essence of healthy eating.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy GIS?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on GIS
Wall Street analysts forecast GIS stock price to rise
15 Analyst Rating
4 Buy
9 Hold
2 Sell
Hold
Current: 35.710
Low
47.00
Averages
52.38
High
63.00
Current: 35.710
Low
47.00
Averages
52.38
High
63.00
About GIS
General Mills, Inc. is a global manufacturer and marketer of branded consumer foods. Its segments include North America Retail; International; North America Pet, and North America Foodservice. The North America Retail segment reflects business with a variety of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, convenience stores, and e-commerce grocery providers. The International segment consists of retail and foodservice businesses outside the United States and Canada. Its product categories include super-premium ice cream and frozen desserts, meal kits, salty snacks, snack bars, and others. The North America Pet segment includes pet food products sold in the United States and Canada in national pet superstore chains, e-commerce retailers, grocery stores, regional pet store chains, mass merchandisers, and others. The North America Foodservice segment consists of foodservice businesses in the United States and Canada.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Consumer Goods Giants Poised for Transformation Opportunities
- Hershey's Recovery: Hershey (HSY) has shown a strong recovery with Q1 2026 net revenue reaching $3.10 billion, a 10.6% year-over-year increase, and gross margin expanding from 33.7% to 39.4%, indicating robust earnings recovery potential after a painful cost crunch.
- General Mills Transformation: General Mills (GIS) is undergoing a transformation post-yogurt divestiture, focusing on its pet food segment, and despite facing organic sales declines, its dividend yield has risen to approximately 7%, providing a stable income opportunity for investors.
- Kimberly-Clark's Kenvue Acquisition: Kimberly-Clark (KMB) is acquiring Kenvue for $48.7 billion, expected to close in H2 2026, which will create a global personal care and health platform with enhanced pricing power across well-known brands, marking a significant strategic shift.
- Consistent Dividend Growth: Kimberly-Clark raised its quarterly dividend to $1.28 per share in January 2026, marking 54 consecutive years of increases, demonstrating its commitment to shareholder returns even amid significant corporate transformation.
See More
Hershey Shifts to Earnings Expansion Amid Falling Cocoa Prices
- Hershey's Earnings Recovery: With cocoa prices plummeting 74% from their December 2024 peak, Hershey reported Q1 2026 net revenue of $3.10 billion, a 10.6% year-over-year increase, and gross margins expanded from 33.7% to 39.4%, indicating significant profitability improvement, with further enhancements expected in Q2.
- General Mills' Transformation Opportunity: Despite challenges from declining organic sales and rising costs, General Mills' dividend yield has risen to approximately 7%, and its pet food segment remains a stable growth engine within a mature product mix, with management reaffirming its commitment to a $0.61 per share quarterly dividend.
- Kimberly-Clark's Strategic Acquisition: Kimberly-Clark's $48.7 billion acquisition of Kenvue, expected to close in the second half of 2026, will consolidate brands like Kleenex and Huggies under one umbrella, marking a shift from a traditional tissue and diaper company to a global personal care and health brand platform.
- Stability in Consumer Goods Sector: These three companies continue to pay dividends amid market fluctuations, showcasing the long-term value of the consumer goods sector as wealth builders, particularly as investor demand for stable dividend yields increases in the face of economic uncertainty.
See More
Analysis of Three Stocks with Rebound Potential
- Pfizer's Current Status: Pfizer's stock has fallen about 50% from its 2021 peak, facing competition in the GLP-1 weight-loss market and several patent expirations; however, with a $150 billion market cap and a gross margin of 66.23%, it remains a large pharmaceutical giant, suggesting potential for a rebound for long-term investors.
- General Mills' Challenges: General Mills' stock is down 60% from its 2023 high, impacted by inflation and changing consumer preferences, with organic sales down 3% in the first three quarters of fiscal 2026; however, its 125-year history and strong brand portfolio indicate a likelihood of recovery in the future.
- UPS's Business Restructuring: UPS's stock has dropped over 50% from its 2022 high, as the company undergoes a business overhaul to cut costs and focus on profitable customers; despite short-term revenue declines, rising revenue per piece suggests potential for improved profitability.
- Attractive Dividend Yields: Pfizer, General Mills, and UPS offer dividend yields of 6.5%, 7%, and 6.6%, respectively, providing investors with solid returns while waiting for these turnaround stories to unfold, enhancing their investment appeal.
See More
Rebound Opportunities for Pfizer, General Mills, and UPS
- Pfizer Stock Decline: Pfizer's stock has fallen approximately 50% from its 2021 peak, primarily due to overestimated long-term demand for its COVID vaccine, alongside competition in the GLP-1 weight-loss market and upcoming patent expirations; however, with a $150 billion market cap, Pfizer remains a pharmaceutical giant poised for rebound through new drug development.
- General Mills Investment Year: General Mills' stock is down 60% from its 2023 high, impacted by inflation and changing consumer preferences, with organic sales down 3% in the first quarter; yet, the company's strengths in branding and marketing suggest potential for recovery, making it an attractive buy while undervalued.
- UPS Business Overhaul: UPS's stock has dropped over 50% from its 2022 high due to decreased shipping demand post-pandemic, prompting a business overhaul focused on cost-cutting and profitable customer segments; despite short-term revenue declines, rising revenue per piece indicates a shift towards profitability, with 2026 expected to mark a turning point.
- Attractive Dividend Yields: Pfizer offers a dividend yield of 6.5%, General Mills at 7%, and UPS at 6.6%, providing investors with substantial returns while waiting for these companies to recover, highlighting the long-term investment potential of these undervalued stocks.
See More
General Mills Appoints Dana McNabb as COO
- Executive Appointment: General Mills announced Dana McNabb's promotion to Chief Operating Officer effective June 1, 2026, and her addition to the board, reflecting the company's confidence in her leadership to enhance overall operational efficiency.
- Expanded Responsibilities: McNabb will oversee all operating segments and key functions, including International and North America Foodservice, as well as Digital & Technology, Innovation, Strategy and Growth teams, which is expected to strengthen the company's competitive position in the market.
- Leadership Background: Since 2024, McNabb has served as Group President of North America Retail and added North America Pet responsibilities in 2025, leveraging her extensive marketing experience and strategic vision to reinvigorate the brand.
- Performance Goals: General Mills generated $19 billion in net sales for fiscal 2025, and McNabb's appointment aims to restore profitable growth through her strategic leadership, further enhancing shareholder value.
See More
U.S. Consumer Companies Face Competitive Pressures
- Intensifying Competition: General Mills (GIS) faces pressure from lower-cost health-focused alternatives, and while its stock rose 0.35% on Tuesday, shifting consumer preferences may undermine its long-term stability.
- Sales Decline: Wendy's (WEN) reported an 8.3% year-on-year drop in global systemwide sales for Q4 and expects flat sales in 2026, with its stock hitting a 13-year low of $6.37, indicating heightened price sensitivity among consumers.
- Renovation Demand Weakens: Home Depot (HD) is challenged by a slowdown in large-scale home renovations, as high mortgage rates hinder spending, leading to a 3.8% year-on-year revenue decline despite better-than-expected profits and sales in the latest quarter.
- Market Volatility: All three companies hit fresh 52-week lows, reflecting deeper strains in the American middle-class economy, highlighting shifts in consumer behavior and widening economic divides.
See More
Consumer Goods Giants Poised for Transformation Opportunities
- Hershey's Recovery: Hershey (HSY) has shown a strong recovery with Q1 2026 net revenue reaching $3.10 billion, a 10.6% year-over-year increase, and gross margin expanding from 33.7% to 39.4%, indicating robust earnings recovery potential after a painful cost crunch.
- General Mills Transformation: General Mills (GIS) is undergoing a transformation post-yogurt divestiture, focusing on its pet food segment, and despite facing organic sales declines, its dividend yield has risen to approximately 7%, providing a stable income opportunity for investors.
- Kimberly-Clark's Kenvue Acquisition: Kimberly-Clark (KMB) is acquiring Kenvue for $48.7 billion, expected to close in H2 2026, which will create a global personal care and health platform with enhanced pricing power across well-known brands, marking a significant strategic shift.
- Consistent Dividend Growth: Kimberly-Clark raised its quarterly dividend to $1.28 per share in January 2026, marking 54 consecutive years of increases, demonstrating its commitment to shareholder returns even amid significant corporate transformation.
See More
Hershey Shifts to Earnings Expansion Amid Falling Cocoa Prices
- Hershey's Earnings Recovery: With cocoa prices plummeting 74% from their December 2024 peak, Hershey reported Q1 2026 net revenue of $3.10 billion, a 10.6% year-over-year increase, and gross margins expanded from 33.7% to 39.4%, indicating significant profitability improvement, with further enhancements expected in Q2.
- General Mills' Transformation Opportunity: Despite challenges from declining organic sales and rising costs, General Mills' dividend yield has risen to approximately 7%, and its pet food segment remains a stable growth engine within a mature product mix, with management reaffirming its commitment to a $0.61 per share quarterly dividend.
- Kimberly-Clark's Strategic Acquisition: Kimberly-Clark's $48.7 billion acquisition of Kenvue, expected to close in the second half of 2026, will consolidate brands like Kleenex and Huggies under one umbrella, marking a shift from a traditional tissue and diaper company to a global personal care and health brand platform.
- Stability in Consumer Goods Sector: These three companies continue to pay dividends amid market fluctuations, showcasing the long-term value of the consumer goods sector as wealth builders, particularly as investor demand for stable dividend yields increases in the face of economic uncertainty.
See More
Analysis of Three Stocks with Rebound Potential
- Pfizer's Current Status: Pfizer's stock has fallen about 50% from its 2021 peak, facing competition in the GLP-1 weight-loss market and several patent expirations; however, with a $150 billion market cap and a gross margin of 66.23%, it remains a large pharmaceutical giant, suggesting potential for a rebound for long-term investors.
- General Mills' Challenges: General Mills' stock is down 60% from its 2023 high, impacted by inflation and changing consumer preferences, with organic sales down 3% in the first three quarters of fiscal 2026; however, its 125-year history and strong brand portfolio indicate a likelihood of recovery in the future.
- UPS's Business Restructuring: UPS's stock has dropped over 50% from its 2022 high, as the company undergoes a business overhaul to cut costs and focus on profitable customers; despite short-term revenue declines, rising revenue per piece suggests potential for improved profitability.
- Attractive Dividend Yields: Pfizer, General Mills, and UPS offer dividend yields of 6.5%, 7%, and 6.6%, respectively, providing investors with solid returns while waiting for these turnaround stories to unfold, enhancing their investment appeal.
See More
Rebound Opportunities for Pfizer, General Mills, and UPS
- Pfizer Stock Decline: Pfizer's stock has fallen approximately 50% from its 2021 peak, primarily due to overestimated long-term demand for its COVID vaccine, alongside competition in the GLP-1 weight-loss market and upcoming patent expirations; however, with a $150 billion market cap, Pfizer remains a pharmaceutical giant poised for rebound through new drug development.
- General Mills Investment Year: General Mills' stock is down 60% from its 2023 high, impacted by inflation and changing consumer preferences, with organic sales down 3% in the first quarter; yet, the company's strengths in branding and marketing suggest potential for recovery, making it an attractive buy while undervalued.
- UPS Business Overhaul: UPS's stock has dropped over 50% from its 2022 high due to decreased shipping demand post-pandemic, prompting a business overhaul focused on cost-cutting and profitable customer segments; despite short-term revenue declines, rising revenue per piece indicates a shift towards profitability, with 2026 expected to mark a turning point.
- Attractive Dividend Yields: Pfizer offers a dividend yield of 6.5%, General Mills at 7%, and UPS at 6.6%, providing investors with substantial returns while waiting for these companies to recover, highlighting the long-term investment potential of these undervalued stocks.
See More
General Mills Appoints Dana McNabb as COO
- Executive Appointment: General Mills announced Dana McNabb's promotion to Chief Operating Officer effective June 1, 2026, and her addition to the board, reflecting the company's confidence in her leadership to enhance overall operational efficiency.
- Expanded Responsibilities: McNabb will oversee all operating segments and key functions, including International and North America Foodservice, as well as Digital & Technology, Innovation, Strategy and Growth teams, which is expected to strengthen the company's competitive position in the market.
- Leadership Background: Since 2024, McNabb has served as Group President of North America Retail and added North America Pet responsibilities in 2025, leveraging her extensive marketing experience and strategic vision to reinvigorate the brand.
- Performance Goals: General Mills generated $19 billion in net sales for fiscal 2025, and McNabb's appointment aims to restore profitable growth through her strategic leadership, further enhancing shareholder value.
See More
U.S. Consumer Companies Face Competitive Pressures
- Intensifying Competition: General Mills (GIS) faces pressure from lower-cost health-focused alternatives, and while its stock rose 0.35% on Tuesday, shifting consumer preferences may undermine its long-term stability.
- Sales Decline: Wendy's (WEN) reported an 8.3% year-on-year drop in global systemwide sales for Q4 and expects flat sales in 2026, with its stock hitting a 13-year low of $6.37, indicating heightened price sensitivity among consumers.
- Renovation Demand Weakens: Home Depot (HD) is challenged by a slowdown in large-scale home renovations, as high mortgage rates hinder spending, leading to a 3.8% year-on-year revenue decline despite better-than-expected profits and sales in the latest quarter.
- Market Volatility: All three companies hit fresh 52-week lows, reflecting deeper strains in the American middle-class economy, highlighting shifts in consumer behavior and widening economic divides.
See More
