EXPO Reintroduces Iconic Yellow Dry Erase Marker for 50th Anniversary
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Should l Buy NWL?
Source: Newsfilter
- Iconic Color Returns: The EXPO® Yellow Dry Erase Marker makes its comeback in time for the brand's 50th anniversary, powered by the new vibrant ink technology introduced in 2025, fulfilling years of demand from educators and consumers, thereby enhancing the brand's market appeal.
- Ink Technology Innovation: The new ink formula allows yellow to stand out more vividly on whiteboards and clear surfaces, addressing the previous visibility issues associated with yellow dry erase markers, thus improving user experience in classrooms and office settings.
- Strong Market Response: Since its discontinuation nearly two decades ago, the yellow dry erase marker has remained a nostalgic favorite among teachers and students, with hundreds of consumers on social media advocating for its return, demonstrating significant market demand.
- Product Variety: EXPO Yellow Dry Erase Markers are now available at Target and will be launched at major retailers like Amazon and Walmart, offering various tip types and pack sizes to cater to diverse consumer needs.
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Analyst Views on NWL
Wall Street analysts forecast NWL stock price to rise
9 Analyst Rating
4 Buy
5 Hold
0 Sell
Moderate Buy
Current: 3.300
Low
3.75
Averages
4.81
High
7.00
Current: 3.300
Low
3.75
Averages
4.81
High
7.00
About NWL
Newell Brands Inc. is a global consumer goods company. The Company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The products offered under the Home and Commercial Solutions segment include commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; household products, including kitchen appliances; food and home storage products; vacuum sealing products; gourmet cookware, bakeware and cutlery and home fragrance products. The Learning and Development segment offers products in baby gear and infant care products; writing instruments, including markers and highlighters, pens and pencils; art products; activity-based products and labeling solutions. The Outdoor and Recreation segment offers products for outdoor and outdoor-related activities. Its brands include Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Yankee Candle, and Paper Mate, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Coleman Launches Snap 'N Go™, World's First Collapsible Hard Cooler
- Product Innovation: Coleman has launched Snap 'N Go™, the world's first collapsible hard cooler, which can fold down to one-third of its size in under 10 seconds while maintaining traditional hard cooler cold retention performance for up to 64 hours, addressing modern consumers' need for space efficiency.
- Market Demand Insight: As outdoor activities shift from extended camping to more frequent leisure events, Coleman identified through market research that younger consumers face challenges in storing bulky gear in smaller living spaces, prompting the design of Snap 'N Go™ to enhance user experience.
- Diverse Options: Snap 'N Go™ is available in three sizes—35qt, 45qt, and 55qt—and three color options, starting at $199.99, aiming to provide consumers with greater versatility and practicality, thereby reinforcing Coleman's leadership in the cooler market.
- Brand Strategy Continuation: Jimmy Jia, Global VP of Brand Management, stated that Snap 'N Go™ not only continues Coleman's Americana legacy but also attracts a new generation of outdoor enthusiasts, showcasing the brand's adaptability and innovation in response to modern lifestyles.
See More
Coleman Launches World's First Collapsible Hard Cooler
- Product Innovation: Coleman has launched the Snap 'N Go™ collapsible hard cooler, which can fold to one-third of its size in under 10 seconds while providing up to 64 hours of cold retention, meeting modern consumers' dual demands for portability and performance.
- Market Insight: As outdoor activities shift from extended camping to more frequent leisure events, the design of Snap 'N Go™ addresses the growing need for storage space among younger consumers, effectively solving the problem of bulky traditional coolers.
- Diverse Options: The Snap 'N Go™ is available in three sizes—35qt, 45qt, and 55qt—and three color options, starting at $199.99, aiming to attract a wide range of consumers with varied needs and further expand market share.
- Sales Channel Expansion: This product line will be available through Coleman.com, Amazon, Dick's Sporting Goods, REI, and other retail partners, marking a comprehensive strategy for Coleman to enhance brand visibility and market penetration across both digital and traditional retail channels.
See More
EXPO Yellow Dry Erase Marker Returns with New Ink Technology
- Technological Innovation: EXPO's introduction of vibrant ink technology in 2025 enhances the Yellow Dry Erase Marker, making its color brighter and more saturated, significantly improving visibility on whiteboards and glass surfaces, thus addressing strong demand from educators and consumers alike.
- Market Response: Since its discontinuation nearly two decades ago, the EXPO Yellow marker has remained a nostalgic favorite among teachers and students, with hundreds of consumers advocating for its return on social media, highlighting its importance and influence in the educational market.
- Product Variety: The newly launched EXPO Yellow Dry Erase Markers are available in both Fine Tip and Chisel Tip options, catering to diverse writing needs, and will be available at major retailers like Target, Amazon, and Walmart, further expanding market reach.
- Brand Legacy: With a 50-year history, EXPO is America's leading brand of dry and wet erase markers, committed to helping users organize ideas and teach effectively through innovative products, demonstrating its ongoing impact in the education and office sectors.
See More
EXPO Reintroduces Iconic Yellow Dry Erase Marker for 50th Anniversary
- Iconic Color Returns: The EXPO® Yellow Dry Erase Marker makes its comeback in time for the brand's 50th anniversary, powered by the new vibrant ink technology introduced in 2025, fulfilling years of demand from educators and consumers, thereby enhancing the brand's market appeal.
- Ink Technology Innovation: The new ink formula allows yellow to stand out more vividly on whiteboards and clear surfaces, addressing the previous visibility issues associated with yellow dry erase markers, thus improving user experience in classrooms and office settings.
- Strong Market Response: Since its discontinuation nearly two decades ago, the yellow dry erase marker has remained a nostalgic favorite among teachers and students, with hundreds of consumers on social media advocating for its return, demonstrating significant market demand.
- Product Variety: EXPO Yellow Dry Erase Markers are now available at Target and will be launched at major retailers like Amazon and Walmart, offering various tip types and pack sizes to cater to diverse consumer needs.
See More
Graco Launches First Rotating Infant Car Seat with Turn & Slide Technology
- Innovative Design: The SnugRide Turn & Slide Rotating Infant Car Seat by Graco features a 180° rotation and sliding mechanism, making it significantly easier for parents to place and remove their baby in tight parking spaces, thereby reducing physical strain during daily use.
- Safety Performance: This car seat undergoes rigorous crash testing to meet Graco's high safety standards and includes an Anti-Rebound Bar for enhanced rear-facing safety protection, providing peace of mind for parents.
- Lightweight Design: Weighing only 9.7 pounds, the seat allows parents to easily carry and move it throughout their daily routines, further enhancing flexibility and convenience in usage.
- Market Positioning: Priced at an MSRP of $349.99, the SnugRide Turn & Slide will also be available as part of a travel system with the Modes Nest Stroller starting in March at $649.99, aiming to cater to the growing needs of families.
See More
Graco Launches Innovative Rotating Infant Car Seat
- Product Innovation: Graco has launched the SnugRide® Turn & Slide Rotating Infant Car Seat, designed to significantly reduce the physical strain on parents through its 180° rotation and sliding feature, enhancing both user experience and safety.
- Safety Performance: This car seat meets the rigorous Graco ProtectPlus standards, having undergone extensive crash testing for frontal, side, rear, and rollover impacts, thereby boosting parental confidence in its safety.
- Market Positioning: The SnugRide Turn & Slide is priced at $349.99 and will be available as part of a travel system with the Modes™ Nest Stroller starting in March at $649.99, catering to the needs of growing families.
- Brand Commitment: Graco is committed to continuously improving product design by listening to parental feedback, ensuring enhanced convenience and comfort while maintaining high safety standards, thereby solidifying its leadership position in the baby products market.
See More
Coleman Launches Snap 'N Go™, World's First Collapsible Hard Cooler
- Product Innovation: Coleman has launched Snap 'N Go™, the world's first collapsible hard cooler, which can fold down to one-third of its size in under 10 seconds while maintaining traditional hard cooler cold retention performance for up to 64 hours, addressing modern consumers' need for space efficiency.
- Market Demand Insight: As outdoor activities shift from extended camping to more frequent leisure events, Coleman identified through market research that younger consumers face challenges in storing bulky gear in smaller living spaces, prompting the design of Snap 'N Go™ to enhance user experience.
- Diverse Options: Snap 'N Go™ is available in three sizes—35qt, 45qt, and 55qt—and three color options, starting at $199.99, aiming to provide consumers with greater versatility and practicality, thereby reinforcing Coleman's leadership in the cooler market.
- Brand Strategy Continuation: Jimmy Jia, Global VP of Brand Management, stated that Snap 'N Go™ not only continues Coleman's Americana legacy but also attracts a new generation of outdoor enthusiasts, showcasing the brand's adaptability and innovation in response to modern lifestyles.
See More
Coleman Launches World's First Collapsible Hard Cooler
- Product Innovation: Coleman has launched the Snap 'N Go™ collapsible hard cooler, which can fold to one-third of its size in under 10 seconds while providing up to 64 hours of cold retention, meeting modern consumers' dual demands for portability and performance.
- Market Insight: As outdoor activities shift from extended camping to more frequent leisure events, the design of Snap 'N Go™ addresses the growing need for storage space among younger consumers, effectively solving the problem of bulky traditional coolers.
- Diverse Options: The Snap 'N Go™ is available in three sizes—35qt, 45qt, and 55qt—and three color options, starting at $199.99, aiming to attract a wide range of consumers with varied needs and further expand market share.
- Sales Channel Expansion: This product line will be available through Coleman.com, Amazon, Dick's Sporting Goods, REI, and other retail partners, marking a comprehensive strategy for Coleman to enhance brand visibility and market penetration across both digital and traditional retail channels.
See More
EXPO Yellow Dry Erase Marker Returns with New Ink Technology
- Technological Innovation: EXPO's introduction of vibrant ink technology in 2025 enhances the Yellow Dry Erase Marker, making its color brighter and more saturated, significantly improving visibility on whiteboards and glass surfaces, thus addressing strong demand from educators and consumers alike.
- Market Response: Since its discontinuation nearly two decades ago, the EXPO Yellow marker has remained a nostalgic favorite among teachers and students, with hundreds of consumers advocating for its return on social media, highlighting its importance and influence in the educational market.
- Product Variety: The newly launched EXPO Yellow Dry Erase Markers are available in both Fine Tip and Chisel Tip options, catering to diverse writing needs, and will be available at major retailers like Target, Amazon, and Walmart, further expanding market reach.
- Brand Legacy: With a 50-year history, EXPO is America's leading brand of dry and wet erase markers, committed to helping users organize ideas and teach effectively through innovative products, demonstrating its ongoing impact in the education and office sectors.
See More
EXPO Reintroduces Iconic Yellow Dry Erase Marker for 50th Anniversary
- Iconic Color Returns: The EXPO® Yellow Dry Erase Marker makes its comeback in time for the brand's 50th anniversary, powered by the new vibrant ink technology introduced in 2025, fulfilling years of demand from educators and consumers, thereby enhancing the brand's market appeal.
- Ink Technology Innovation: The new ink formula allows yellow to stand out more vividly on whiteboards and clear surfaces, addressing the previous visibility issues associated with yellow dry erase markers, thus improving user experience in classrooms and office settings.
- Strong Market Response: Since its discontinuation nearly two decades ago, the yellow dry erase marker has remained a nostalgic favorite among teachers and students, with hundreds of consumers on social media advocating for its return, demonstrating significant market demand.
- Product Variety: EXPO Yellow Dry Erase Markers are now available at Target and will be launched at major retailers like Amazon and Walmart, offering various tip types and pack sizes to cater to diverse consumer needs.
See More
Graco Launches First Rotating Infant Car Seat with Turn & Slide Technology
- Innovative Design: The SnugRide Turn & Slide Rotating Infant Car Seat by Graco features a 180° rotation and sliding mechanism, making it significantly easier for parents to place and remove their baby in tight parking spaces, thereby reducing physical strain during daily use.
- Safety Performance: This car seat undergoes rigorous crash testing to meet Graco's high safety standards and includes an Anti-Rebound Bar for enhanced rear-facing safety protection, providing peace of mind for parents.
- Lightweight Design: Weighing only 9.7 pounds, the seat allows parents to easily carry and move it throughout their daily routines, further enhancing flexibility and convenience in usage.
- Market Positioning: Priced at an MSRP of $349.99, the SnugRide Turn & Slide will also be available as part of a travel system with the Modes Nest Stroller starting in March at $649.99, aiming to cater to the growing needs of families.
See More
Graco Launches Innovative Rotating Infant Car Seat
- Product Innovation: Graco has launched the SnugRide® Turn & Slide Rotating Infant Car Seat, designed to significantly reduce the physical strain on parents through its 180° rotation and sliding feature, enhancing both user experience and safety.
- Safety Performance: This car seat meets the rigorous Graco ProtectPlus standards, having undergone extensive crash testing for frontal, side, rear, and rollover impacts, thereby boosting parental confidence in its safety.
- Market Positioning: The SnugRide Turn & Slide is priced at $349.99 and will be available as part of a travel system with the Modes™ Nest Stroller starting in March at $649.99, catering to the needs of growing families.
- Brand Commitment: Graco is committed to continuously improving product design by listening to parental feedback, ensuring enhanced convenience and comfort while maintaining high safety standards, thereby solidifying its leadership position in the baby products market.
See More
