Should You Buy Newell Brands Inc (NWL) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
4.250
1 Day change
1.67%
52 Week Range
10.370
Analysis Updated At
2026/01/30
NWL is not a good buy right now for an impatient buyer. The setup is still technically weak (bearish MACD, price below pivot), fundamentals recently deteriorated, and an earnings catalyst is close (2026-02-06 pre-market) that can easily swing the stock against a near-term entry. While options positioning looks call-skewed and hedge funds have been accumulating, there is no Intellectia edge today to justify forcing a pre-market buy.
**Intellectia Proprietary Trading Signals**
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.
Technical Analysis
Trend/strength: Near-term bias remains weak. MACD histogram is negative (-0.00373) and expanding to the downside, which typically signals bearish momentum is still building. RSI(6) at ~38.8 is not oversold but leans weak, suggesting limited bullish pressure.
Levels to watch (pre-market ~4.20): Price is below the pivot (4.279), which is a mild bearish tell. Immediate support is S1 ~4.138 (then S2 ~4.05). A clean breakdown below ~4.14 increases downside risk toward ~4.05. Upside levels: reclaiming pivot 4.279 is the first improvement; then resistance R1 ~4.42 and R2 ~4.508.
Interpretation: This looks more like a “prove-it” bounce candidate than a confirmed uptrend. For an impatient entry, buying below pivot with weakening momentum is a low-quality timing setup.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Sentiment/positioning: Open-interest put/call of 0.6 implies more call open interest than puts (moderately bullish positioning). The put-call ratio on *volume* is extremely low (0.02) with calls dominating today’s tape (calls ~16.3k vs puts ~287), indicating strong short-term bullish speculation.
Volatility: IV30 ~75% with IV percentile ~84 suggests options are expensive versus recent history and the market is pricing elevated move risk—consistent with event risk into earnings. This can reflect bullish interest, but it also means the market expects turbulence (good or bad) soon.
Technical Summary
Sell
5
Buy
5
Positive Catalysts
Earnings catalyst ahead: QDEC 2025 earnings on 2026-02-06 pre-market (Street EPS est. 0.18). If management shows stabilization (distribution gains, margin progress), the stock can re-rate quickly from depressed levels.
Options market tone is call-skewed (OI PCR 0.6; volume PCR 0.02), implying near-term bullish sentiment.
Fund flows: Hedge funds are buying, with buying amount up ~357% over the last quarter (supportive medium-term signal).
Brand activation news: Yankee Candle partnership with Reese’s Book Club creates marketing lift/engagement (modestly positive, not a major financial catalyst).
Earnings risk soon (2026-02-06): With high implied volatility, any miss or cautious guidance can punish the stock quickly—bad for an impatient entry.
Recent operating pressure: The latest provided quarter shows declining revenue and sharply weaker profitability, which can keep multiple expansion capped until the turnaround is clearly proven.
No supportive proprietary signals today (no AI Stock Picker / no SwingMax), reducing edge for an immediate buy.
Financial Performance
Latest quarter provided: 2025/Q3.
- Revenue: $1.806B, down 7.24% YoY (continued top-line contraction).
- Net income: $21M, down 110.61% YoY (material deterioration vs prior year).
- EPS: $0.05, down 110.42% YoY.
- Gross margin: 34.11%, down 4.02% YoY.
Read-through: Growth trends are negative (revenue down) and profitability weakened meaningfully, which makes the stock dependent on a turnaround narrative and upcoming earnings execution rather than current financial momentum.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: Heavy wave of price target cuts and cautious commentary clustered around early Nov 2025 after disappointing Q3 results/guidance concerns (multiple firms cut PTs and stayed Neutral/Equal Weight). Since then, tone has slightly improved: Citi nudged PT up (Dec 2025) while staying Neutral, and Canaccord recently raised PT to $8 from $7 (Jan 26, 2026) and reaffirmed Buy, citing turnaround progress and improved channel data.
Wall Street pros: Turnaround traction, potential for 2026 to show distribution gains, improving channel data in key brands; some analysts see a better 2026 setup.
Wall Street cons: Visibility remains limited, topline declines persist, and leverage/earnings sensitivity is a concern—hence many Neutral/Equal Weight stances despite a few bullish outliers.
Influential/Political trading: No recent congress trading data available; insider trend is neutral (no significant insider activity over the last month).
Wall Street analysts forecast NWL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NWL is 4.81 USD with a low forecast of 3.75 USD and a high forecast of 7 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast NWL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NWL is 4.81 USD with a low forecast of 3.75 USD and a high forecast of 7 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
5 Hold
0 Sell
Moderate Buy
Current: 4.180
Low
3.75
Averages
4.81
High
7
Current: 4.180
Low
3.75
Averages
4.81
High
7
Canaccord
Buy
maintain
$7 -> $8
AI Analysis
2026-01-26
New
Reason
Canaccord
Price Target
$7 -> $8
AI Analysis
2026-01-26
New
maintain
Buy
Reason
Canaccord raised the firm's price target on Newell Brands to $8 from $7 and keeps a Buy rating on the shares. The firm believes investors are pleased with the progress made in its turnaround. Despite capturing less than a third of overall sales, Canaccord was pleasantly surprised with the significant improvement in Q4 channel data, particularly for Sharpie, Graco, and Rubbermaid. While the stock was a dog in 2025, the firm believes the turnaround is bearing fruit, with 2026 expected to be Newell's first year of net distribution gains since the ill-fated Jarden acquisition nearly a decade ago.
Citi
Neutral
maintain
2025-12-17
Reason
Citi
Price Target
2025-12-17
maintain
Neutral
Reason
Citi raised the firm's price target on Newell Brands to $3.75 from $3.50 and keeps a Neutral rating on the shares. The firm adjusted targets in the beverages, household and personal care sector as part of its 2026 outlook. Citi is shifting from a bullish stance on the non-alcoholic beverage space throughout 2025 toward favoring the household and personal care names. It sees improving fundamentals for the group due to the cycling of inventory destocking and easier consumption compares.
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