Corona Launches 'Living Is Calling' Global Campaign
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 11 2026
0mins
Source: Yahoo Finance
- Global Campaign Launch: Corona unveils the 'Living Is Calling' global campaign aimed at encouraging consumers to step outdoors and enjoy life, leveraging a partnership with Tripadvisor featuring over 300,000 experiences, which is expected to significantly enhance brand engagement and consumer loyalty.
- Immersive Experiences: The campaign features a first-ever first-person perspective film showcasing seven friends' adventures across breathtaking natural landscapes, designed to inspire viewers to explore the outdoors, thereby strengthening the emotional connection between the brand and consumers.
- Market Reach: Launching in over 30 countries, consumers can unlock hundreds of thousands of dollars in travel experience vouchers by scanning QR codes on Corona packaging, which is anticipated to drive sales growth and elevate brand visibility.
- Sustainability Commitment: Corona emphasizes its dedication to nature by becoming the first global beverage brand with a net-zero plastic footprint, highlighting that the brand represents not just beer but a lifestyle in harmony with nature, further solidifying its market leadership.
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Analyst Views on BUD
Wall Street analysts forecast BUD stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 79.990
Low
75.00
Averages
80.00
High
85.00
Current: 79.990
Low
75.00
Averages
80.00
High
85.00
About BUD
Anheuser-Busch Inbev SA is a Belgium-based company. The Company is primarily engaged in the manufacturing of beer. The Company operates through six segments: North America, Middle Americas, South America, EMEA, Asia Pacific, Global Export and Holding companies. The Company's brand portfolio includes global brands, such as Budweiser, Corona and Stella Artois; international brands, including Beck's, Leffe and Hoegaarden, and local champions, such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The Company's soft drinks business consists of both own production and agreements with PepsiCo related to bottling and distribution arrangements between its various subsidiaries and PepsiCo. Ambev, which is a subsidiary of the Company, is a PepsiCo bottler. Brands that are distributed under these agreements are Pepsi, 7UP and Gatorade.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Impact of Young Consumers: Generation Z's preference for non-carbonated beverages is significant, with many believing carbonation leads to bloating, prompting beverage companies to innovate more in fizz-free products to meet this generation's health and functionality demands.
- Intensifying Brand Competition: Brands like Surfside have rapidly emerged as key players, with Surfside becoming the fastest-growing alcohol brand in the U.S. in 2024, showcasing strong demand for non-carbonated options in the alcoholic beverage market.
- Packaging and Marketing Innovation: As non-carbonated drinks gain popularity, aluminum cans have become a new trend, with brands like Liquid Death and Celsius successfully attracting young consumers by emphasizing fizz-free attributes and health-conscious branding, driving sales growth.
See More
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- Historic Brand: With a brewing history of 177 years, Schlitz was the largest brewer in the world during the 1950s; however, cost-cutting measures that altered its recipe led to a decline in brand loyalty and sales.
- Market Impact: The cessation of Schlitz production marks the end of an era and reflects broader changes in the U.S. beer market, where many century-old brands face similar challenges, potentially affecting consumer perceptions of traditional brands.
- Cultural Legacy: Schlitz has a rich history in Chicago, having provided drinking water to residents after the Great Chicago Fire of 1871, and its disappearance signifies a significant loss to local culture and history.
See More
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- Technical Training Center: The investment will also fund a new technical skills training center aimed at upskilling employees, with plans to enhance the skills of over 90% of the manufacturing workforce over the next five years, thereby boosting the company's overall competitiveness.
- Veteran Employment Support: Anheuser-Busch continues its collaboration with the Manufacturing Institute to provide career resources for veterans, with nearly 20% of the Williamsburg workforce being veterans or active service members, reflecting the company's commitment to veteran career development.
- Long-term Economic Impact: Over the past five years, Anheuser-Busch has invested nearly $50 million in Williamsburg, demonstrating its role as an economic driver in Virginia and its commitment to the sustainable development of American manufacturing in the future.
See More
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- Technical Training Center Development: This investment will also fund a new technical skills training center, with plans to upskill over 90% of the manufacturing workforce over the next five years, ensuring the company's competitiveness in technical and management systems.
- Veteran Employment Support: Anheuser-Busch collaborates with the Manufacturing Institute to facilitate veteran entry into manufacturing, with nearly 20% of the Williamsburg brewery's workforce being veterans or active service members, highlighting the company's commitment to veteran career development.
- Long-term Economic Impact: Over the past five years, Anheuser-Busch has invested nearly $50 million in Williamsburg, demonstrating its role as an economic driver in Virginia and laying the groundwork for the future of American manufacturing.
See More
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- Strong Market Performance: In Q1 2026, AB InBev achieved all-time high revenues and volume growth, with Corona's sales outside its home market growing by 16%, indicating its increasing influence in global markets, particularly due to its role as the first global beer sponsor of the Winter Olympics.
- Portfolio Advantage: According to Kantar BrandZ 2026 rankings, AB InBev holds 8 of the top 10 beer brands globally, including Budweiser and Modelo, which not only solidifies its market leadership but also demonstrates the diversity and competitiveness of its brand portfolio.
- Long-term Growth Strategy: AB InBev's Global Chief Marketing Officer, Marcel Marcondes, stated that the brand's ongoing success stems from long-term brand building and market strategies, which not only enhance brand recognition but also lay a foundation for the company's future sustainable growth.
See More
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- Sales Decline: U.S. beer, full malt beverages, and cider volumes fell 6.3% year-over-year through the week ending May 2, according to Nielsen data, indicating significant consumer spending pressure amid rising costs.
- Convenience Store Struggles: Sales in convenience stores like 7-Eleven and Wawa dropped approximately 9% year-over-year in the two weeks since April 26, highlighting the adverse effects of high gas prices on impulse purchases, particularly as average gas prices reached $4.51 per gallon.
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See More
