Should You Buy Anheuser-Busch Inbev SA (BUD) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
BUD is not a good buy right now for a beginner long-term investor who is impatient about entry timing. The stock is in a short-term extended (overbought) technical position near resistance, while the latest quarter showed sharp EPS and net income declines. It’s a reasonable long-term hold/watch for a better entry, but not an attractive “buy now” based on the current setup.
Technical Analysis
Price is in an uptrend: bullish moving-average stack (SMA_5 > SMA_20 > SMA_200) supports a positive intermediate trend. However, momentum looks stretched: RSI(6) at 73.41 signals near-term overbought conditions, which often precede pullbacks or sideways digestion. MACD histogram is positive (0.202) but “positively contracting,” implying bullish momentum is weakening rather than accelerating. Key levels: Pivot 69.381. Immediate resistance at R1 70.435 then R2 71.087; support at S1 68.327 then S2 67.675. With price ~69.98, risk/reward is less favorable (closer to resistance than support). Pattern-based odds also lean slightly negative short-term (next day/week) with only modest positive bias over a month.
Analyst Ratings and Price Target Trends
Recent analyst tone is mixed but still leans constructive overall. Multiple firms maintain Overweight views (Barclays reiterated Overweight and raised target; Morgan Stanley kept Overweight but trimmed target). Wells Fargo initiated Overweight with a $75 target citing a tactical setup into 2026. Offsetting this, Deutsche Bank downgraded to Hold from Buy and cut its target, signaling concern about structural headwinds vs peers. Wall Street pros: diversified global scale, pricing power, margin potential, and 2026 calendar catalysts. Cons: category/volume softness and the sharp recent earnings decline, which raises questions about near-term earnings quality and trajectory.
Wall Street analysts forecast BUD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BUD is 75 USD with a low forecast of 75 USD and a high forecast of 75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast BUD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BUD is 75 USD with a low forecast of 75 USD and a high forecast of 75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 69.820
Current: 69.820
