Consumer Trust in AI Brands Declines
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Source: Newsfilter
- Consumer Preference Shift: A Gartner survey reveals that 50% of U.S. consumers prefer brands that do not utilize Generative AI (GenAI), indicating a decline in trust towards AI-driven brand experiences, which could adversely affect market share.
- Concerns Over Information Reliability: The survey shows that 61% of consumers frequently question the reliability of information for everyday decisions, while 68% express skepticism about the authenticity of content they encounter, heightening the risk for brands in the market.
- Transparency and Choice: Analyst Emily Weiss advises that brands should treat GenAI as a trust decision rather than merely a technology choice, emphasizing the need for transparent AI usage to enhance consumer trust and loyalty.
- Shift in Verification Behavior: By the end of 2025, only 27% of consumers rely on intuition to determine information truthfulness, reflecting a growing trend towards independent verification, which necessitates brands to provide clear proof points in their marketing to mitigate risks and build trust.
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Analyst Views on IT
Wall Street analysts forecast IT stock price to rise
11 Analyst Rating
4 Buy
6 Hold
1 Sell
Moderate Buy
Current: 157.890
Low
150.00
Averages
190.70
High
240.00
Current: 157.890
Low
150.00
Averages
190.70
High
240.00
About IT
Gartner, Inc. delivers actionable, objective business and technology insights. Its segments include Business and Technology Insights (Insights), Conferences, and Consulting. The Insights segment delivers independent, objective insight to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of research experts located around the globe. The Conferences segment is designed for information technology (IT) and business executives as well as decision-makers looking to adapt and evolve their organizations through disruption and uncertainty, navigate risks and prioritize investments. The Consulting segment serves chief information officers and other senior executives to optimize technology investments and drive business impact. It also provides solutions for a range of IT-related priorities, including IT cost optimization, digital transformation, and IT sourcing optimization.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Accuracy Concerns: Among consumers who used AI for shopping, 54% reported needing to verify the accuracy of the information provided by AI, and 62% felt that the information was a waste of their time, highlighting accuracy as a critical challenge for brands.
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- Preference for Supportive Tools: The survey reveals that 31% of consumers are open to AI narrowing choices for household supplies, while 28% are willing to do so for personal electronics, suggesting a preference for AI that aids in product research and comparison rather than making decisions autonomously.
- Accuracy Concerns: Among consumers who used AI for shopping, 54% reported needing to verify the accuracy of the information provided by AI, and 62% felt that the information was a waste of their time, highlighting accuracy as a critical challenge for brands.
- Passive Exposure vs. Active Adoption: While 72% of consumers state that generative AI appears in their internet and app usage, this passive exposure does not equate to active adoption, indicating that brands must enhance consumer control to build trust.
See More
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- Strong Financial Performance: In Q1, Intel reported a 7% year-over-year revenue increase to $13.6 billion, with non-GAAP earnings per share of $0.29, far exceeding the analysts' expectation of $0.01, indicating a sustained improvement in profitability.
- DCAI Segment Growth: Intel's data center and AI segment achieved a 22% year-over-year growth in Q1, reaching $5.1 billion, with strong demand prompting the company to ramp up production to meet the market's need for server CPUs.
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- AI-Enabled Sales Growth: According to Gartner's survey, sales organizations that provide AI-enabled next best actions are 2.6 times more likely to achieve commercial growth, highlighting the critical role of AI in enhancing sales efficiency and performance.
- Importance of Upskilling: The survey indicates that organizations prioritizing upskilling sellers on AI are 2.4 times more likely to achieve strong revenue growth, emphasizing the need for sales teams to continuously learn and adapt to new technologies in a rapidly evolving AI landscape.
- Workflow Redesign: Gartner analyst Greg Hessong notes that the most effective sales organizations are not merely layering AI onto existing workflows but are redesigning seller workflows to allow AI to support execution and recommendations, enabling sellers to focus on moments where human judgment and customer value are most critical.
- Shift in Future Roles: Gartner predicts that by 2027, 95% of sellers' research workflows will begin with AI, up from less than 20% in 2024, indicating that the redesign of sales roles and integration of AI will be key to future sales success.
See More
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- Efficiency Gains: According to Gartner, AI tools save sales organizations an average of 4.8 hours per week; however, 72% of sales organizations fail to reinvest these time savings into high-value sales activities, creating a significant 'reinvestment gap' that limits AI's impact on commercial performance.
- Importance of Reinvestment: A survey by Gartner of 210 Chief Sales Officers found that organizations achieving moderate to large AI time savings and reinvesting that time into high-impact sales activities are 2.2 times more likely to exceed customer growth goals and 3.1 times more likely to exceed lead-to-opportunity conversion goals, underscoring the strategic significance of reinvestment.
- Productivity Innovators: Productivity innovators are pulling ahead by establishing strong data infrastructures and reinvesting AI time savings into high-value sales activities, moving beyond headcount-based productivity models to drive improved commercial outcomes.
- System Redesign: Gartner analysts emphasize that sales productivity stalls not because sales reps forget how to sell, but because the system caps their potential, thus sales leaders should focus on redesigning systems to achieve sustained productivity gains driven by AI.
See More
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- Interactive Session: Additionally, Craig Safian will participate in a fireside chat at the Baird Global Consumer, Technology & Services Conference on June 4, 2026, at 8:30 AM ET in New York, further discussing industry trends and company outlook.
- Live Webcast: The company will provide a link to the live webcasts of the presentations on its official website, ensuring that investors and the public can access real-time information, enhancing transparency and engagement.
- Replay Availability: Following the presentations, replays of the webcasts will be available for approximately 30 days, providing convenience for investors who could not participate live, ensuring they can access critical information.
See More
