Birkenstock Investor Day Outlook Highlights
- Revenue Growth Revision: Birkenstock now anticipates revenue growth between 13% and 15% over the next two years, down from earlier mid-to-high teens forecasts, reflecting a shift towards B2B sales and production constraints that may weaken market confidence in the company's future performance.
- Gross Margin Downgrade: The company has lowered its gross margin forecast from over 60% to a range of 57% to 58%, indicating pressure on profitability amid rising production costs and increased market competition, which could affect investors' long-term valuation of the company.
- B2B vs. DTC Sales Disparity: Management highlighted that B2B sales require approximately 2.5 pairs sold to equal the revenue of one DTC sale, and while B2B orders are typically placed nine months in advance, their slower revenue growth compared to DTC impacts overall revenue performance.
- Stock Performance Weakness: Despite BTIG analysts maintaining a bullish outlook on Birkenstock, the stock has declined 39% from last year, reflecting market concerns over slower revenue growth and tighter margins, which may lead investors to remain cautious in the short term.
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Consumer Discretionary Performance: Consumer discretionary stocks have seen minimal growth, with only a 2% increase over the past year as indicated by the Consumer Discretionary Select Sector SPDR ETF.
Comparison with Other S&P Sectors: Among the 11 major S&P sectors, consumer discretionary stocks performed poorly, with only financials showing worse performance, remaining unchanged over the same period.
S&P 500 Growth: In contrast, the S&P 500 has experienced a more robust gain of 12% over the past year, highlighting the underperformance of consumer discretionary and financial sectors.
Market Trends: The overall market trends suggest a challenging environment for consumer discretionary stocks, reflecting broader economic conditions affecting consumer spending.
- Sales Performance Overview: Birkenstock reported Q1 sales of $467.9 million, slightly missing the market expectation of $468.5 million, although it showed an 11.1% year-over-year growth, indicating strong holiday demand.
- Regional Growth Analysis: Sales grew across all regions, with APAC leading at 28% growth (37% on a constant currency basis), Americas up 5% (14% constant currency), and EMEA up 16% (17% constant currency), showcasing robust global market performance.
- Profitability Changes: Adjusted EBITDA rose 4% year-over-year to €106 million, but margins narrowed by 170 basis points to 26.5%, primarily due to unfavorable currency translation and U.S. tariffs, which reduced margins by 230 and 130 basis points, respectively.
- Future Outlook: The company raised its fiscal 2026 sales guidance to $2.759 billion to $2.808 billion, reflecting confidence in future growth, while Telsey Advisory Group analyst reiterated an Outperform rating on Birkenstock with a price target of $60.

Stock Performance: Birkenstock shares have decreased by 1.6%.
Core Financials: The decline follows the announcement of core financial metrics, including annual revenue and profit forecasts.
- Earnings Performance: Birkenstock reported Q1 GAAP EPS of €0.27 with revenue of €401.9 million, reflecting an 11.1% year-over-year growth, indicating the company's stable growth potential in the market.
- Gross Margin Decline: The adjusted gross profit margin stood at 57.4%, down 290 basis points from 60.3% in the prior year, highlighting the impact of cost pressures on profitability, which may affect future pricing strategies.
- EBITDA Growth: Adjusted EBITDA reached €106 million, up 4% year-over-year, although the EBITDA margin decreased to 26.5%, down 170 basis points from 28.2% in the previous year, indicating challenges in cost control.
- Investor Outlook: At the Investor Day, Birkenstock tempered its growth outlook; however, analysts reiterated a “Buy” rating, reflecting confidence in the company's long-term potential.
- Amazon Stock Decline: Amazon has experienced its seventh consecutive day of losses, with a total drop of 16% during this streak, marking its worst seven-day performance since November 2022; another decline on Thursday would tie its longest losing streak since 2019, indicating market concerns about its future performance.
- McDonald's Earnings Beat: McDonald's reported earnings and revenue that exceeded analyst expectations, driven by its value strategy that successfully attracted customers, with shares just 2% shy of their all-time high, although it is set to end a five-week winning streak, reflecting market confidence in its growth potential.
- Strong Energy Sector Performance: The energy sector has emerged as the best-performing industry this year, up over 20%, with the State Street Energy Select Sector SPDR ETF (XLE) hitting an all-time high on Wednesday, while ExxonMobil and Chevron reached new highs, showcasing investor optimism in the energy market.
- Coinbase Faces Challenges: Coinbase is set to report earnings after the bell, but its stock has been battered amid the crypto meltdown, plunging more than 60% from its record close in July and on track for a fourth straight losing month, the longest streak since 2022, reflecting market concerns about its profitability.
- Earnings Announcement: Birkenstock Holding (BIRK) is set to release its Q1 earnings on February 12 before market open, with consensus EPS estimates at $0.31, reflecting a substantial year-over-year increase of 72.2%, indicating a significant improvement in profitability.
- Revenue Expectations: Analysts forecast that Birkenstock's Q1 revenue will reach $478.24 million, representing a 32.1% year-over-year growth, showcasing the company's ability to capitalize on strong market demand.
- Estimate Revision Trends: Over the past three months, EPS estimates have seen seven upward revisions with no downward adjustments, indicating increased market confidence in Birkenstock's profitability; however, revenue estimates have experienced three upward and seven downward revisions, suggesting mixed views on revenue growth.
- Investor Patience: Despite Birkenstock tempering its growth outlook during the Investor Day presentation, analysts have reiterated a “Buy” rating, reflecting ongoing confidence in the company's long-term potential.








