Beer Market Weakens Further: Is There Hope for Molson Coors to Revitalize Its Core Brands?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
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Should l Buy TAP.A?
Source: NASDAQ.COM
Molson Coors' Challenges: The company is facing significant challenges in the beer market due to declining U.S. beer consumption, inflation, and changing consumer behavior, particularly affecting its core brands like Coors Light and Miller Lite.
Strategic Response: To combat these issues, Molson Coors is increasing marketing investments, launching new campaigns, and focusing on local market execution while also emphasizing economy brands to stabilize its portfolio.
Stock Performance: Molson Coors shares have underperformed in the market, losing 19.5% over the past six months, and are currently trading at a lower price-to-earnings ratio compared to industry averages, indicating potential value for investors.
Other Beverage Companies: The article also highlights the performance and growth estimates for other beverage companies like Chefs' Warehouse, Ambev, and PepsiCo, noting their respective Zacks Ranks and financial projections.
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Analyst Views on TAP.A
Wall Street analysts forecast TAP.A stock price to fall
15 Analyst Rating
5 Buy
9 Hold
1 Sell
Moderate Buy
Current: 55.000
Low
46.00
Averages
52.00
High
72.00
Current: 55.000
Low
46.00
Averages
52.00
High
72.00
About TAP.A
Molson Coors Beverage Company is a holding company. The Company operates in two segments: Americas and EMEA&APAC. The Americas segment consists of the production, importing, marketing, distribution and sales of its owned brands and partner brands and licensed brands in the United States, Canada and various countries in Latin America. It operates nine primary breweries, three craft breweries and two container operations. It also includes partnership arrangements for the distribution of beer in Ontario and the western provinces of Canada. The EMEA&APAC segment consists of the production, marketing and sales of its primary brands as well as other owned and licensed brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the United Kingdom, various other European countries and certain countries within the Middle East, Africa and Asia Pacific regions. It operates approximately 11 primary breweries, four craft breweries and one cidery.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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