Associated Bank Extends Partnership with Pabst Theater Group for Five Years
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 02 2026
0mins
Source: PRnewswire
- Partnership Renewal: Associated Bank has extended its partnership with the Pabst Theater Group for five years, continuing its role as the official bank and providing unique concert perks that enhance customer experience and brand loyalty.
- VIP Seat Benefits: Under the new agreement, Associated Bank customers can enter a contest to win VIP seats for shows by Harry Connick Jr. and Of Monsters and Men, further attracting music fans and increasing customer engagement.
- New Venue Perks: The renewal includes Turner Hall Ballroom and The Fitzgerald, where customers enjoy a 10% bar discount, enhancing their spending experience across multiple venues.
- Significant Economic Impact: The Pabst Theater Group contributes over $250 million annually to Milwaukee's economy, and Associated Bank's support will further promote local cultural and economic vibrancy, solidifying both entities' importance in the community.
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Analyst Views on ASB
Wall Street analysts forecast ASB stock price to rise
7 Analyst Rating
0 Buy
7 Hold
0 Sell
Hold
Current: 29.560
Low
29.00
Averages
30.33
High
33.00
Current: 29.560
Low
29.00
Averages
30.33
High
33.00
About ASB
Associated Banc-Corp is a bank holding company. The Company, through Associated Bank and nonbanking subsidiaries, provides a range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. It operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. The Corporate and Commercial Specialty segment serves a range of customers, including larger businesses, developers, not-for-profits, municipalities, and financial institutions by providing lending and deposit solutions as well as the support to deliver, fund, and manage such banking solutions. The Community, Consumer and Business segment serves individuals and businesses by providing lending and deposit solutions and a variety of investment, fiduciary, and retirement planning products and services. The Risk Management and Shared Services segment include key shared operational functions and includes residual revenue and expenses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Associated Bank Extends Partnership with Pabst Theater Group for Five Years
- Partnership Renewal: Associated Bank has extended its partnership with the Pabst Theater Group for five years, continuing its role as the official bank and providing unique concert perks that enhance customer experience and brand loyalty.
- VIP Seat Benefits: Under the new agreement, Associated Bank customers can enter a contest to win VIP seats for shows by Harry Connick Jr. and Of Monsters and Men, further attracting music fans and increasing customer engagement.
- New Venue Perks: The renewal includes Turner Hall Ballroom and The Fitzgerald, where customers enjoy a 10% bar discount, enhancing their spending experience across multiple venues.
- Significant Economic Impact: The Pabst Theater Group contributes over $250 million annually to Milwaukee's economy, and Associated Bank's support will further promote local cultural and economic vibrancy, solidifying both entities' importance in the community.
See More
Associated Bank Extends Partnership with Pabst Theater Group
- Partnership Renewal: Associated Bank has extended its five-year partnership with the Pabst Theater Group until 2031, continuing to provide exclusive performance perks for customers, thereby reinforcing its significant role in Milwaukee's cultural landscape.
- Customer Benefits: The new agreement introduces a 10% discount at bars and merchandise for cardholders, enhancing customer experience and attracting more attendees to performances, which is expected to boost customer loyalty and the bank's market share.
- Event Promotions: The Pabst Theater Group will hold a ticket giveaway for concerts, engaging music fans and further increasing Associated Bank's brand visibility and customer interaction.
- Economic Impact: The Pabst Theater Group contributes over $250 million annually to Milwaukee's economy, and by supporting such cultural events, Associated Bank strengthens its role as a pillar of the local economy and promotes community development.
See More
Associated Banc-Corp Returns as Title Sponsor for Audaxity
- Sponsorship Return: Associated Banc-Corp returns as the title sponsor for Audaxity, reflecting its deep commitment to the community and aiming to advance local health through cancer research support.
- Fundraising Achievement: The inaugural Audaxity in 2025 attracted 1,074 participants and raised over $1 million for cancer research in Wisconsin, showcasing the power of community unity and determination against cancer.
- Event Details: The 2026 Audaxity will take place on August 2 at American Family Field, offering multiple ride courses and a virtual participation option to ensure inclusivity for participants of all abilities.
- Research Support: Through its partnership with the MCW Cancer Center, Associated Banc-Corp is directly advancing cancer research, helping train the next generation of scientists and expanding access to lifesaving discoveries for more families.
See More
Associated Banc-Corp Returns as Title Sponsor for Audaxity
- Sponsorship Commitment: Associated Banc-Corp returns as the title sponsor for Audaxity, reflecting its deep commitment to the community and aiming to advance local medical progress through cancer research support.
- Fundraising Achievement: The inaugural Audaxity ride in 2025 attracted 1,074 participants and raised over $1 million for cancer research in Wisconsin, showcasing the power of community unity and determination against cancer.
- Event Impact: The Audaxity ride not only provides hope for cancer patients but also accelerates cancer research progress through collaboration with the Medical College of Wisconsin Cancer Center, driving the development of new treatment options.
- Future Outlook: The 2026 ride is scheduled for August 2, offering multiple ride courses and a virtual participation option, aiming to engage more individuals and strengthen community support for cancer research.
See More
Strategic Hires Enhance Wealth Advisory Capabilities
- Market Expansion: Associated Banc-Corp continues to expand its private wealth business in Minnesota by adding two experienced professionals, Ken LaChance and Gracia Cavanaugh, to enhance its capabilities in the Minneapolis market.
- Leadership Changes: Ken LaChance has been appointed as the senior private wealth advisory market leader for Minneapolis, reporting directly to Executive Vice President Jayne Hladio, indicating the company's commitment to strengthening its leadership in the market.
- Enhanced Planning Expertise: Gracia Cavanaugh, a CFP® and MS holder, joins as a senior wealth planner for Minnesota, expected to improve client service quality through her expertise, thereby enhancing customer satisfaction and loyalty.
- Growth Strategy: This recruitment is not only a strategic investment in the Minnesota market but also reflects the company's long-term growth objectives in wealth management, aiming to attract more high-net-worth clients by providing superior services.
See More
Associated Banc-Corp Expands into Dallas Market with New Leadership
- Market Expansion Strategy: Associated Banc-Corp is expanding its commercial banking operations into the Dallas market by adding a dedicated Corporate and Commercial Banking team, with plans to hire approximately four positions in 2026 to support growth in Texas.
- Leadership Change: Brandon White has been appointed as the senior vice president and Dallas market leader, tasked with building the new team and leveraging local expertise alongside the resources of a $50 billion institution to enhance client service and market competitiveness.
- Office Space Expansion: To support the new team, Associated is doubling the size of its Preston Center office in Dallas to nearly 6,000 square feet, with construction expected to be completed by August 2026, thereby enhancing its service capabilities in Texas.
- Commercial Loan Growth: Since 2020, Associated has significantly grown its commercial loan portfolio, with 2025 marking a record year for its commercial business, indicating the success of the company's expansion strategy in high-growth markets.
See More
Associated Bank Extends Partnership with Pabst Theater Group for Five Years
- Partnership Renewal: Associated Bank has extended its partnership with the Pabst Theater Group for five years, continuing its role as the official bank and providing unique concert perks that enhance customer experience and brand loyalty.
- VIP Seat Benefits: Under the new agreement, Associated Bank customers can enter a contest to win VIP seats for shows by Harry Connick Jr. and Of Monsters and Men, further attracting music fans and increasing customer engagement.
- New Venue Perks: The renewal includes Turner Hall Ballroom and The Fitzgerald, where customers enjoy a 10% bar discount, enhancing their spending experience across multiple venues.
- Significant Economic Impact: The Pabst Theater Group contributes over $250 million annually to Milwaukee's economy, and Associated Bank's support will further promote local cultural and economic vibrancy, solidifying both entities' importance in the community.
See More
Associated Bank Extends Partnership with Pabst Theater Group
- Partnership Renewal: Associated Bank has extended its five-year partnership with the Pabst Theater Group until 2031, continuing to provide exclusive performance perks for customers, thereby reinforcing its significant role in Milwaukee's cultural landscape.
- Customer Benefits: The new agreement introduces a 10% discount at bars and merchandise for cardholders, enhancing customer experience and attracting more attendees to performances, which is expected to boost customer loyalty and the bank's market share.
- Event Promotions: The Pabst Theater Group will hold a ticket giveaway for concerts, engaging music fans and further increasing Associated Bank's brand visibility and customer interaction.
- Economic Impact: The Pabst Theater Group contributes over $250 million annually to Milwaukee's economy, and by supporting such cultural events, Associated Bank strengthens its role as a pillar of the local economy and promotes community development.
See More
Associated Banc-Corp Returns as Title Sponsor for Audaxity
- Sponsorship Return: Associated Banc-Corp returns as the title sponsor for Audaxity, reflecting its deep commitment to the community and aiming to advance local health through cancer research support.
- Fundraising Achievement: The inaugural Audaxity in 2025 attracted 1,074 participants and raised over $1 million for cancer research in Wisconsin, showcasing the power of community unity and determination against cancer.
- Event Details: The 2026 Audaxity will take place on August 2 at American Family Field, offering multiple ride courses and a virtual participation option to ensure inclusivity for participants of all abilities.
- Research Support: Through its partnership with the MCW Cancer Center, Associated Banc-Corp is directly advancing cancer research, helping train the next generation of scientists and expanding access to lifesaving discoveries for more families.
See More
Associated Banc-Corp Returns as Title Sponsor for Audaxity
- Sponsorship Commitment: Associated Banc-Corp returns as the title sponsor for Audaxity, reflecting its deep commitment to the community and aiming to advance local medical progress through cancer research support.
- Fundraising Achievement: The inaugural Audaxity ride in 2025 attracted 1,074 participants and raised over $1 million for cancer research in Wisconsin, showcasing the power of community unity and determination against cancer.
- Event Impact: The Audaxity ride not only provides hope for cancer patients but also accelerates cancer research progress through collaboration with the Medical College of Wisconsin Cancer Center, driving the development of new treatment options.
- Future Outlook: The 2026 ride is scheduled for August 2, offering multiple ride courses and a virtual participation option, aiming to engage more individuals and strengthen community support for cancer research.
See More
Strategic Hires Enhance Wealth Advisory Capabilities
- Market Expansion: Associated Banc-Corp continues to expand its private wealth business in Minnesota by adding two experienced professionals, Ken LaChance and Gracia Cavanaugh, to enhance its capabilities in the Minneapolis market.
- Leadership Changes: Ken LaChance has been appointed as the senior private wealth advisory market leader for Minneapolis, reporting directly to Executive Vice President Jayne Hladio, indicating the company's commitment to strengthening its leadership in the market.
- Enhanced Planning Expertise: Gracia Cavanaugh, a CFP® and MS holder, joins as a senior wealth planner for Minnesota, expected to improve client service quality through her expertise, thereby enhancing customer satisfaction and loyalty.
- Growth Strategy: This recruitment is not only a strategic investment in the Minnesota market but also reflects the company's long-term growth objectives in wealth management, aiming to attract more high-net-worth clients by providing superior services.
See More
Associated Banc-Corp Expands into Dallas Market with New Leadership
- Market Expansion Strategy: Associated Banc-Corp is expanding its commercial banking operations into the Dallas market by adding a dedicated Corporate and Commercial Banking team, with plans to hire approximately four positions in 2026 to support growth in Texas.
- Leadership Change: Brandon White has been appointed as the senior vice president and Dallas market leader, tasked with building the new team and leveraging local expertise alongside the resources of a $50 billion institution to enhance client service and market competitiveness.
- Office Space Expansion: To support the new team, Associated is doubling the size of its Preston Center office in Dallas to nearly 6,000 square feet, with construction expected to be completed by August 2026, thereby enhancing its service capabilities in Texas.
- Commercial Loan Growth: Since 2020, Associated has significantly grown its commercial loan portfolio, with 2025 marking a record year for its commercial business, indicating the success of the company's expansion strategy in high-growth markets.
See More
