Apple's Developer Conference Raises Market Concerns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2026
0mins
Source: NASDAQ.COM
- Stock Decline: Apple's stock fell 4.5% during Tuesday's trading, as of 12:55 p.m. ET, reflecting strong bearish sentiment in the market, particularly as the broader market dropped 2%, indicating investor concerns about Apple's future performance.
- Analyst Divergence: While some analysts expressed bullish views and raised price targets following the developer conference, Barclays maintained a price target of $253 with an underweight rating, suggesting that Siri AI and Apple Intelligence may not significantly drive sales, highlighting market caution towards new technologies.
- Wavering Market Confidence: With SpaceX's upcoming IPO, market confidence in tech stocks has weakened, leading investors to adopt a more cautious stance on growth-dependent companies like Apple, which could result in substantial valuation contractions across the tech sector.
- Increased Competitive Pressure: Despite the previous bullish momentum for AI chip stocks, recent selling pressure indicates skepticism about Apple's innovation capabilities in AI, which could adversely affect its market performance moving forward.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Rising Product Costs: Research firm TechInsights estimates that the memory and storage costs for a top-tier iPhone could rise from about $50 last year to $200 this year, a fourfold increase that will directly affect Apple's gross margin, which fell to 38.7% in Q2 2026.
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- Pricing Strategy Adjustment: Apple may respond to rising costs by increasing the starting price of the new iPhone Pro to $1,299, which could face challenges in a shrinking market, but the company's strong brand and ecosystem may provide it with significant pricing power.
See More
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- Price Increases Inevitable: Cook acknowledged in an interview that, despite efforts to mitigate the impact of rising costs on consumers, price adjustments have become unavoidable due to the ongoing surge in memory prices, which could affect consumer purchasing decisions.
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