Apple Shares Drop After AI Software Reveal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2026
0mins
Source: Newsfilter
- Stock Decline: Apple's shares fell 3% on Tuesday following the announcement of new AI software at WWDC, marking its worst day since February, indicating that market reactions to the new offerings were below expectations.
- Analyst Reactions: While analysts praised improvements to Siri, they noted a lack of surprises and the absence of a committed release date for Siri AI, which contributed to the stock's inability to rebound in the short term.
- Market Opportunities: Goldman Sachs analysts highlighted that Apple's integration of AI into its hardware could drive a strong product refresh cycle, while also monetizing AI through iCloud+ subscription plans that allow increased user access.
- Geographic Limitations: JP Morgan analysts pointed out that Apple's AI features will be delayed in China and Europe due to regulatory issues, making the future rollout in other regions and languages a critical watchpoint for investors.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Rising Product Costs: Research firm TechInsights estimates that the memory and storage costs for a top-tier iPhone could rise from about $50 last year to $200 this year, a fourfold increase that will directly affect Apple's gross margin, which fell to 38.7% in Q2 2026.
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See More
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