AGCO Adds New Dealer to Serve Wisconsin Farmers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 12 2026
0mins
Should l Buy AGCO?
Source: Newsfilter
- New Dealer Addition: AGCO announced that Ritchie Implement will become its new authorized dealer in southwest Wisconsin effective April 1, 2026, providing access to Fendt, Massey Ferguson, and PTx product lines, thereby enhancing farmers' equipment acquisition capabilities.
- Service Network Expansion: Ritchie Implement will establish full-service and parts support centers in Barneveld and Lancaster, covering counties such as Dane, Grant, Green, Iowa, Lafayette, and Sauk, ensuring timely service and support for farmers.
- On-Farm Service Innovation: The dealer will utilize AGCO's FarmerCore model to provide on-farm maintenance and repair services through a hub-and-spoke model, improving equipment uptime and convenience for local farmers, thus enhancing customer satisfaction.
- Strategic Partnership Significance: The addition of Ritchie Implement not only strengthens AGCO's coverage in key agricultural regions but also reflects the company's commitment to addressing farmers' needs, aiming to enhance long-term customer success through localized services.
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Analyst Views on AGCO
Wall Street analysts forecast AGCO stock price to rise
11 Analyst Rating
3 Buy
7 Hold
1 Sell
Hold
Current: 113.530
Low
105.00
Averages
122.70
High
138.00
Current: 113.530
Low
105.00
Averages
122.70
High
138.00
About AGCO
AGCO Corporation designs, manufactures and distributes agricultural machinery and precision agriculture technology. The Company’s brands include Fendt, Massey Ferguson, PTx and Valtra. Its segments include North America, South America, Europe/Middle East and Asia/Pacific/Africa regions. Its solutions include tractors, compact/utility tractors, harvesting, hay & forage, crop care & nutrient management, planting & soil preparation, material handling, power generation, water management, and engines. Its tractors include high horsepower tractors, utility or mid-range tractors, and compact tractors. Its hay and forage solutions range from mowers and balers to forage blowers. It offers seeding and tillage equipment for a variety of crops and conditions - from minimum tillage to primary tillage. Its AGCO Power division produces diesel engines, gears and generating sets. It also provides retail and wholesale financing through its finance joint ventures with Cooperatieve Rabobank U.A.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
White House Event Celebrates 250 Years of American Agriculture
- Agricultural Tribute: AGCO executives joined President Trump and farmer representatives at the White House to celebrate the 250th anniversary of American agriculture, highlighting the essential role of agriculture in the national economy and enhancing public awareness and respect for the sector.
- Industry Collaboration: The event brought together agricultural industry representatives and policymakers, fostering discussions on the future of agriculture, which may lead to increased policy support and resource allocation, thereby enhancing sustainability in the sector.
- Farmers' Role Emphasized: The gathering specifically honored American farmers for their contributions to national and global food supply, underscoring their critical role in addressing global food security challenges and elevating their social status.
- Brand Image Enhancement: The appearance of the Fendt® golden tractor at the event symbolizes agricultural innovation, further boosting AGCO's brand recognition and influence, potentially driving future sales growth.
See More
AGCO Celebrates 250 Years of American Agriculture at White House Event
- Agricultural Heritage Celebration: AGCO participated in a White House event with President Trump and farmers to celebrate the 250th anniversary of American agriculture, emphasizing the essential role of agriculture in the nation's economy and food system, reflecting the company's long-standing commitment to the sector.
- Iconic Tractor Showcase: The golden Fendt 1167 Vario®MT tractor displayed at the event symbolizes innovation and customer commitment, highlighting AGCO's investment in U.S. manufacturing and support for American workers.
- Customer Care Program: The golden tractor represents Fendt's Gold Star Customer Care program, which includes a three-year full warranty and scheduled maintenance, underscoring the brand's focus on service and long-term customer relationships.
- Vision for Future Development: AGCO's participation not only recognizes agriculture's historical significance but also demonstrates its commitment to future agricultural advancements, aiming to enhance productivity and ensure food security through high-performance equipment and smart farming solutions.
See More
AGCO Parts Shop Team Wins Digital Engineering Award
- Award Recognition: AGCO's AGCO Parts Shop B2B Digital Technology Team received the 'Commendable Prize' at the 2026 Digital Engineering Awards, highlighting its leadership in digital innovation within the agriculture sector.
- Efficiency Enhancement: The platform speeds up order processing, improves accuracy, and delivers real-time visibility, enabling dealers to work smarter and providing farmers with critical parts more quickly.
- Industry Impact: This award not only signifies AGCO's excellence in technology-enabled transformation but also reinforces its market leadership in agricultural digitization.
- Award Ceremony Highlights: The award was presented on March 12 in Boston, Massachusetts, marking AGCO's ongoing commitment and achievements in advancing digital innovation in the agriculture industry.
See More
AGCO Parts Shop Wins Award for Digital Innovation in Agriculture
- Award Recognition: The AGCO Parts Shop B2B Digital Technology Team received the Commendable Prize in the 'Engineering The Change' category at the 2026 Digital Engineering Awards, highlighting AGCO's leadership in digital innovation within the agriculture sector.
- Platform Benefits: The new unified digital platform streamlines the parts ordering process, offering real-time order tracking and faster delivery, significantly enhancing dealer efficiency and customer experience, thereby supporting AGCO's Farmer First strategy.
- Global Rollout Plans: The platform has been deployed across Europe, the Middle East, Asia, and the Pacific, with plans for a North American launch in October 2026, which is expected to further strengthen AGCO's competitive position in the global market.
- Team Collaboration Impact: The close collaboration between the AGCO Parts Shop B2B Digital Technology Team and the Aftersales and Digital Transformation teams has improved platform usage and order accuracy, driving optimization of the company's overall digital ecosystem.
See More
AGCO Parts Shop Team Wins Digital Engineering Award
- Digital Platform Innovation: The AGCO Parts Shop B2B Digital Technology Team received the 'Commendable Prize' in the 'Engineering The Change' category at the 2026 Digital Engineering Awards, highlighting its leadership in digital innovation within the agriculture sector and enhancing dealer ordering experiences.
- Unified Platform Benefits: The new platform replaces previous AGCO Parts applications, offering transparent processes, real-time order tracking, and faster delivery, already deployed across Europe, the Middle East, Asia, and the Pacific, with plans for a North American rollout in October 2026, significantly improving dealer interactions with AGCO.
- Strategic Collaboration Impact: The AGCO Parts Shop team worked closely with the Aftersales and Digital Transformation teams to enhance order accuracy and platform usage, strengthening the overall digital ecosystem and driving efficiency in business processes.
- Farmer-First Strategy: The platform's launch supports AGCO's Farmer-First strategy by ensuring critical parts are delivered quickly and efficiently, thereby maintaining farmers' operations and further solidifying AGCO's market position in agricultural machinery.
See More
AGCO Adds New Dealership to Serve Wisconsin Farmers
- New Dealership Launch: AGCO announced that Ritchie Implement will become an authorized dealer in southwest Wisconsin starting April 1, 2026, providing access to Fendt®, Massey Ferguson®, and PTx™ product lines, enhancing farmers' equipment acquisition capabilities.
- Service Network Expansion: Ritchie Implement will establish full-service centers in Barneveld and Lancaster, covering counties such as Dane, Grant, Green, Iowa, Lafayette, and Sauk, ensuring timely access to parts and service support for farmers.
- On-Farm Service Innovation: The new dealership will utilize AGCO's FarmerCore™ model, employing a hub-and-spoke approach with dedicated service trucks for on-farm maintenance, significantly improving equipment uptime and convenience for local farmers.
- Strategic Partnership Significance: The addition of Ritchie Implement not only strengthens AGCO's coverage in key agricultural regions but also reflects the company's commitment to optimizing its dealer network to support long-term farmer success, further solidifying its market position.
See More
White House Event Celebrates 250 Years of American Agriculture
- Agricultural Tribute: AGCO executives joined President Trump and farmer representatives at the White House to celebrate the 250th anniversary of American agriculture, highlighting the essential role of agriculture in the national economy and enhancing public awareness and respect for the sector.
- Industry Collaboration: The event brought together agricultural industry representatives and policymakers, fostering discussions on the future of agriculture, which may lead to increased policy support and resource allocation, thereby enhancing sustainability in the sector.
- Farmers' Role Emphasized: The gathering specifically honored American farmers for their contributions to national and global food supply, underscoring their critical role in addressing global food security challenges and elevating their social status.
- Brand Image Enhancement: The appearance of the Fendt® golden tractor at the event symbolizes agricultural innovation, further boosting AGCO's brand recognition and influence, potentially driving future sales growth.
See More
AGCO Celebrates 250 Years of American Agriculture at White House Event
- Agricultural Heritage Celebration: AGCO participated in a White House event with President Trump and farmers to celebrate the 250th anniversary of American agriculture, emphasizing the essential role of agriculture in the nation's economy and food system, reflecting the company's long-standing commitment to the sector.
- Iconic Tractor Showcase: The golden Fendt 1167 Vario®MT tractor displayed at the event symbolizes innovation and customer commitment, highlighting AGCO's investment in U.S. manufacturing and support for American workers.
- Customer Care Program: The golden tractor represents Fendt's Gold Star Customer Care program, which includes a three-year full warranty and scheduled maintenance, underscoring the brand's focus on service and long-term customer relationships.
- Vision for Future Development: AGCO's participation not only recognizes agriculture's historical significance but also demonstrates its commitment to future agricultural advancements, aiming to enhance productivity and ensure food security through high-performance equipment and smart farming solutions.
See More
AGCO Parts Shop Team Wins Digital Engineering Award
- Award Recognition: AGCO's AGCO Parts Shop B2B Digital Technology Team received the 'Commendable Prize' at the 2026 Digital Engineering Awards, highlighting its leadership in digital innovation within the agriculture sector.
- Efficiency Enhancement: The platform speeds up order processing, improves accuracy, and delivers real-time visibility, enabling dealers to work smarter and providing farmers with critical parts more quickly.
- Industry Impact: This award not only signifies AGCO's excellence in technology-enabled transformation but also reinforces its market leadership in agricultural digitization.
- Award Ceremony Highlights: The award was presented on March 12 in Boston, Massachusetts, marking AGCO's ongoing commitment and achievements in advancing digital innovation in the agriculture industry.
See More
AGCO Parts Shop Wins Award for Digital Innovation in Agriculture
- Award Recognition: The AGCO Parts Shop B2B Digital Technology Team received the Commendable Prize in the 'Engineering The Change' category at the 2026 Digital Engineering Awards, highlighting AGCO's leadership in digital innovation within the agriculture sector.
- Platform Benefits: The new unified digital platform streamlines the parts ordering process, offering real-time order tracking and faster delivery, significantly enhancing dealer efficiency and customer experience, thereby supporting AGCO's Farmer First strategy.
- Global Rollout Plans: The platform has been deployed across Europe, the Middle East, Asia, and the Pacific, with plans for a North American launch in October 2026, which is expected to further strengthen AGCO's competitive position in the global market.
- Team Collaboration Impact: The close collaboration between the AGCO Parts Shop B2B Digital Technology Team and the Aftersales and Digital Transformation teams has improved platform usage and order accuracy, driving optimization of the company's overall digital ecosystem.
See More
AGCO Parts Shop Team Wins Digital Engineering Award
- Digital Platform Innovation: The AGCO Parts Shop B2B Digital Technology Team received the 'Commendable Prize' in the 'Engineering The Change' category at the 2026 Digital Engineering Awards, highlighting its leadership in digital innovation within the agriculture sector and enhancing dealer ordering experiences.
- Unified Platform Benefits: The new platform replaces previous AGCO Parts applications, offering transparent processes, real-time order tracking, and faster delivery, already deployed across Europe, the Middle East, Asia, and the Pacific, with plans for a North American rollout in October 2026, significantly improving dealer interactions with AGCO.
- Strategic Collaboration Impact: The AGCO Parts Shop team worked closely with the Aftersales and Digital Transformation teams to enhance order accuracy and platform usage, strengthening the overall digital ecosystem and driving efficiency in business processes.
- Farmer-First Strategy: The platform's launch supports AGCO's Farmer-First strategy by ensuring critical parts are delivered quickly and efficiently, thereby maintaining farmers' operations and further solidifying AGCO's market position in agricultural machinery.
See More
AGCO Adds New Dealership to Serve Wisconsin Farmers
- New Dealership Launch: AGCO announced that Ritchie Implement will become an authorized dealer in southwest Wisconsin starting April 1, 2026, providing access to Fendt®, Massey Ferguson®, and PTx™ product lines, enhancing farmers' equipment acquisition capabilities.
- Service Network Expansion: Ritchie Implement will establish full-service centers in Barneveld and Lancaster, covering counties such as Dane, Grant, Green, Iowa, Lafayette, and Sauk, ensuring timely access to parts and service support for farmers.
- On-Farm Service Innovation: The new dealership will utilize AGCO's FarmerCore™ model, employing a hub-and-spoke approach with dedicated service trucks for on-farm maintenance, significantly improving equipment uptime and convenience for local farmers.
- Strategic Partnership Significance: The addition of Ritchie Implement not only strengthens AGCO's coverage in key agricultural regions but also reflects the company's commitment to optimizing its dealer network to support long-term farmer success, further solidifying its market position.
See More
