ADT Launches Self-Installed Home Security System ADT Blu
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Source: Newsfilter
- Product Innovation: ADT has launched the ADT Blu self-installed home security system, allowing customers to set it up in minutes and manage it through the ADT+ app, addressing the growing demand for smart home devices and enhancing market competitiveness.
- Flexibility and Integration: ADT Blu combines the convenience of self-setup with an integrated security experience, enabling customers to choose between 24/7 professional monitoring or self-monitoring, ensuring rapid response during security incidents and enhancing user trust.
- Pricing Strategy: Standalone cameras for ADT Blu start at $69, with various packages priced between $249 and $389, allowing customers to customize equipment based on their home needs, thereby broadening market reach.
- Sales Channel Expansion: ADT Blu will be available on Amazon, ADT's website, and via phone sales, streamlining the self-installation security experience from purchase to everyday use, significantly improving customer purchasing convenience.
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Analyst Views on ADT
Wall Street analysts forecast ADT stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 6.810
Low
9.00
Averages
9.00
High
9.00
Current: 6.810
Low
9.00
Averages
9.00
High
9.00
About ADT
ADT Inc. is a provider of security, interactive, and smart home solutions serving residential and small business customers. The Company's core security offerings include burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems. Its security offerings are designed to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies such as injuries or unanticipated falls. It offers customers routine maintenance and the installation of upgraded or additional equipment. Additionally, its personal emergency response system products and services utilize its security monitoring infrastructure to provide customers with solutions that help to sustain independent living, detect when a fall occurs, and provide protection while on the go with geolocation capability.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
ADT Launches Self-Installed Home Security System ADT Blu
- Product Innovation: ADT has launched the ADT Blu self-installed home security system, allowing customers to set it up in minutes and manage it through the ADT+ app, addressing the growing demand for smart home devices and enhancing market competitiveness.
- Flexibility and Integration: ADT Blu combines the convenience of self-setup with an integrated security experience, enabling customers to choose between 24/7 professional monitoring or self-monitoring, ensuring rapid response during security incidents and enhancing user trust.
- Pricing Strategy: Standalone cameras for ADT Blu start at $69, with various packages priced between $249 and $389, allowing customers to customize equipment based on their home needs, thereby broadening market reach.
- Sales Channel Expansion: ADT Blu will be available on Amazon, ADT's website, and via phone sales, streamlining the self-installation security experience from purchase to everyday use, significantly improving customer purchasing convenience.
See More
ADT Recognized for Trust and Customer Service Excellence
- Trust and Brand Recognition: ADT has been recognized in multiple Newsweek rankings as one of America's Most Trustworthy Companies and Brands, showcasing its leadership in the smart home security sector and reflecting high customer trust and satisfaction in its protective services.
- Excellence in Customer Service: Recognized as one of the best companies for customer service, ADT's service quality has received widespread acclaim, emphasizing the company's ongoing efforts to provide safety and customer experience, thereby solidifying its market position.
- Long-standing Trust Foundation: With over 150 years of history, ADT is dedicated to protecting home security, and its foundation of trust is evident not only in customer recognition but also in its long-term commitment and support for communities.
- Innovative Security Solutions: ADT offers innovative smart home security solutions, leveraging the largest network of security professionals in the U.S. to ensure customers can protect and connect to what matters most at all times, further driving the company's business growth.
See More
ADT Shares Drop as Major Shareholder Exits via Secondary Offering
- Stock Price Decline: ADT shares closed at $7.06, down 6.49%, primarily due to Apollo Global Management's complete exit through a secondary offering of 102 million shares, heightening market concerns about stock performance.
- Surge in Trading Volume: Today's trading volume reached 50.1 million shares, approximately 309% above the three-month average of 12.3 million shares, indicating a strong market reaction to the news of Apollo's divestment, which may exacerbate stock volatility.
- Share Buyback Plan: ADT is repurchasing approximately 29.1 million shares from underwriters, which accounts for less than one-third of the shares sold in the secondary offering, aiming to alleviate short-term supply pressure and demonstrate commitment to shareholder value.
- Market Reaction: Following Apollo's exit, investor focus intensifies on ADT's future performance, particularly whether the company's buyback efforts can mitigate downward pressure from the block sale, impacting its long-term stock trajectory.
See More
Apollo Targets $770M Through Secondary Offering of ADT Shares
- Secondary Offering Size: Apollo Global Management is targeting up to $770 million through a secondary public offering of ADT, involving 102 million shares, indicating strong market confidence.
- Price Discount Impact: The offering price ranges from $7.30 to $7.55 per share, representing a discount of up to 3.3% from Friday's closing price of $7.55, which may exert short-term pressure on ADT's stock price.
- Market Reaction: Following the announcement, ADT shares fell 6.0% in Monday morning trading, reflecting investor concerns regarding the secondary offering and its potential impact on the company's stock value.
- Company Buyback Plan: ADT has agreed to purchase approximately 29.1 million shares of its common stock from the underwriters at a price equal to that paid by the underwriters to the selling shareholders, demonstrating the company's confidence and support for its stock.
See More
ADT Inc. Announces Pricing of Secondary Public Offering
- Secondary Offering Size: ADT Inc. has announced the pricing of 102,000,366 shares of common stock, all sold by entities managed by Apollo Global Management, indicating a complete transfer of shares held by these stockholders, with the offering expected to close on May 5, 2026, reflecting ongoing market interest in ADT's stock.
- Share Repurchase Plan: The company plans to repurchase 29,142,961 shares at the same price as the underwriters, which will be executed under its existing $1.5 billion share repurchase plan, demonstrating an active capital management strategy aimed at enhancing earnings per share.
- Underwriter Lineup: The offering is managed by prominent financial institutions including Barclays, Citigroup, Morgan Stanley, Goldman Sachs, and BTIG, showcasing strong market confidence and the underwriters' capabilities, which may attract more investor participation.
- Compliance and Transparency: ADT has filed a registration statement and preliminary prospectus with the SEC, ensuring that investors have access to comprehensive information before investing, reflecting the company's commitment to compliance and transparency, which helps to bolster investor confidence.
See More
ADT Proposes Secondary Public Offering of 102 Million Shares
- Offering Announcement: ADT Inc. announced a proposed secondary public offering of 102,000,366 shares of common stock held by entities managed by Apollo Global Management, indicating the company's active engagement in capital markets.
- No Proceeds Expected: The company will not sell any shares in this offering, meaning it will not receive any proceeds, which may affect investor perceptions of the company's financial health.
- Share Repurchase Plan: ADT intends to purchase up to 29,142,961 shares of common stock from the underwriters as part of the secondary offering, reflecting the company's confidence in its stock value and aiming to enhance earnings per share.
- Funding Source for Buyback: The share repurchase will be conducted under the company's existing $1.5 billion share repurchase plan, demonstrating strategic intent in capital management aimed at enhancing shareholder value.
See More
ADT Launches Self-Installed Home Security System ADT Blu
- Product Innovation: ADT has launched the ADT Blu self-installed home security system, allowing customers to set it up in minutes and manage it through the ADT+ app, addressing the growing demand for smart home devices and enhancing market competitiveness.
- Flexibility and Integration: ADT Blu combines the convenience of self-setup with an integrated security experience, enabling customers to choose between 24/7 professional monitoring or self-monitoring, ensuring rapid response during security incidents and enhancing user trust.
- Pricing Strategy: Standalone cameras for ADT Blu start at $69, with various packages priced between $249 and $389, allowing customers to customize equipment based on their home needs, thereby broadening market reach.
- Sales Channel Expansion: ADT Blu will be available on Amazon, ADT's website, and via phone sales, streamlining the self-installation security experience from purchase to everyday use, significantly improving customer purchasing convenience.
See More
ADT Recognized for Trust and Customer Service Excellence
- Trust and Brand Recognition: ADT has been recognized in multiple Newsweek rankings as one of America's Most Trustworthy Companies and Brands, showcasing its leadership in the smart home security sector and reflecting high customer trust and satisfaction in its protective services.
- Excellence in Customer Service: Recognized as one of the best companies for customer service, ADT's service quality has received widespread acclaim, emphasizing the company's ongoing efforts to provide safety and customer experience, thereby solidifying its market position.
- Long-standing Trust Foundation: With over 150 years of history, ADT is dedicated to protecting home security, and its foundation of trust is evident not only in customer recognition but also in its long-term commitment and support for communities.
- Innovative Security Solutions: ADT offers innovative smart home security solutions, leveraging the largest network of security professionals in the U.S. to ensure customers can protect and connect to what matters most at all times, further driving the company's business growth.
See More
ADT Shares Drop as Major Shareholder Exits via Secondary Offering
- Stock Price Decline: ADT shares closed at $7.06, down 6.49%, primarily due to Apollo Global Management's complete exit through a secondary offering of 102 million shares, heightening market concerns about stock performance.
- Surge in Trading Volume: Today's trading volume reached 50.1 million shares, approximately 309% above the three-month average of 12.3 million shares, indicating a strong market reaction to the news of Apollo's divestment, which may exacerbate stock volatility.
- Share Buyback Plan: ADT is repurchasing approximately 29.1 million shares from underwriters, which accounts for less than one-third of the shares sold in the secondary offering, aiming to alleviate short-term supply pressure and demonstrate commitment to shareholder value.
- Market Reaction: Following Apollo's exit, investor focus intensifies on ADT's future performance, particularly whether the company's buyback efforts can mitigate downward pressure from the block sale, impacting its long-term stock trajectory.
See More
Apollo Targets $770M Through Secondary Offering of ADT Shares
- Secondary Offering Size: Apollo Global Management is targeting up to $770 million through a secondary public offering of ADT, involving 102 million shares, indicating strong market confidence.
- Price Discount Impact: The offering price ranges from $7.30 to $7.55 per share, representing a discount of up to 3.3% from Friday's closing price of $7.55, which may exert short-term pressure on ADT's stock price.
- Market Reaction: Following the announcement, ADT shares fell 6.0% in Monday morning trading, reflecting investor concerns regarding the secondary offering and its potential impact on the company's stock value.
- Company Buyback Plan: ADT has agreed to purchase approximately 29.1 million shares of its common stock from the underwriters at a price equal to that paid by the underwriters to the selling shareholders, demonstrating the company's confidence and support for its stock.
See More
ADT Inc. Announces Pricing of Secondary Public Offering
- Secondary Offering Size: ADT Inc. has announced the pricing of 102,000,366 shares of common stock, all sold by entities managed by Apollo Global Management, indicating a complete transfer of shares held by these stockholders, with the offering expected to close on May 5, 2026, reflecting ongoing market interest in ADT's stock.
- Share Repurchase Plan: The company plans to repurchase 29,142,961 shares at the same price as the underwriters, which will be executed under its existing $1.5 billion share repurchase plan, demonstrating an active capital management strategy aimed at enhancing earnings per share.
- Underwriter Lineup: The offering is managed by prominent financial institutions including Barclays, Citigroup, Morgan Stanley, Goldman Sachs, and BTIG, showcasing strong market confidence and the underwriters' capabilities, which may attract more investor participation.
- Compliance and Transparency: ADT has filed a registration statement and preliminary prospectus with the SEC, ensuring that investors have access to comprehensive information before investing, reflecting the company's commitment to compliance and transparency, which helps to bolster investor confidence.
See More
ADT Proposes Secondary Public Offering of 102 Million Shares
- Offering Announcement: ADT Inc. announced a proposed secondary public offering of 102,000,366 shares of common stock held by entities managed by Apollo Global Management, indicating the company's active engagement in capital markets.
- No Proceeds Expected: The company will not sell any shares in this offering, meaning it will not receive any proceeds, which may affect investor perceptions of the company's financial health.
- Share Repurchase Plan: ADT intends to purchase up to 29,142,961 shares of common stock from the underwriters as part of the secondary offering, reflecting the company's confidence in its stock value and aiming to enhance earnings per share.
- Funding Source for Buyback: The share repurchase will be conducted under the company's existing $1.5 billion share repurchase plan, demonstrating strategic intent in capital management aimed at enhancing shareholder value.
See More
