SEGG Media Launches $300 Million Web3 Initiative to Tokenize Sports and Entertainment

Launch of Web3 and Digital Asset Strategy: SEGG Media Corporation has introduced a two-year roadmap focused on generating sustainable on-chain yield, accelerating tokenization in sports and entertainment, and integrating blockchain infrastructure into its media ecosystem, supported by a $300 million Digital Asset and Tokenization Program.

Capital Allocation Model: The company will utilize an 80/20 capital allocation model, with 80% of its capital dedicated to a multi-asset crypto treasury, primarily investing in Bitcoin, Ethereum, Solana, and ZIGChain, while the remaining 20% will fund strategic acquisitions in sports, media, and gaming.

Strategic Partnership with ZIGChain: SEGG Media has partnered with ZIGChain to leverage its blockchain technology for real-world asset tokenization, aiming to create a tokenized sports and entertainment ecosystem that enhances fan engagement and monetization opportunities for athletes.

Launch of Sports.com App: The new Sports.com App consolidates SEGG Media's sports content, offering live streaming and interactive experiences, and has already seen significant audience engagement, with over 4.5 million new streams from a recent match.