BYD Faces Significant Sales Drop in January 2026
- Significant Sales Decline: BYD sold 210,051 vehicles in January 2026, marking a 30% year-over-year drop, primarily due to a rush of buyers in December before subsidy cuts, which left January sales severely impacted and affected the company's domestic market performance.
- Export Growth Strategy: Despite the domestic sales decline, BYD exported 100,482 vehicles in January, nearly half of its total sales, indicating a proactive approach in global markets, with plans to increase exports by nearly 25% this year to counteract weak domestic demand.
- Intensifying Market Competition: With rising competitors like Geely and Leapmotor, BYD faces increased market pressure and must attract consumers by launching new models and higher-end options to boost average prices rather than just sales volume.
- Opportunities in European Market: Chinese brands accounted for 9.5% of car sales in Europe, with BYD's electric vehicles gaining traction in countries like Spain, Greece, Italy, and the UK, showcasing the company's potential in global markets, especially as it navigates tariff restrictions in the US.
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Technical Analysis for U
Technical Sentiment Analysis for Union (U) As of , Union (U) is exhibiting a Buy technical sentiment. Our proprietary analysis, which aggregates 8 technical signals, shows that 5 indicators are flashing buy, while 3 are indicating sell.
Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for U stands at -, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -, providing a Neutral signal for short-term momentum. Other oscillators like the Stochastic Oscillator at - and the Commodity Channel Index (CCI) at - further confirm a - outlook for the stock.
Support, Resistance & Moving Averages From a structural perspective, U is trading below its 60-day moving average of $- and below its 200-day long-term moving average of $-. Key price levels to watch include the immediate resistance at $- and strong support at $-. A break above $- could signal a bull continuation, while falling below $- may test the next Fibonacci floor at $-.
Union (U) Support & Resistance Level
| Name | S3 | S2 | S1 | Pivot Points | R1 | R2 | R3 |
|---|---|---|---|---|---|---|---|
| Classic | 0.97 | 0.977 | 0.989 | 0.996 | 1.007 | 1.014 | 1.026 |
| Fibonacci | 0.977 | 0.984 | 0.989 | 0.996 | 1.003 | 1.007 | 1.014 |
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