Binance Increases User Retention to 28.3% Amid Market Decline
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 01 2026- Market Activity Contraction: On-chain data from CryptoQuant indicates a 14.1% decline in active BTC and ERC-20 addresses during the last week of December, reflecting a significant drop in trader participation amid heightened market uncertainty.
- Exchange Performance Disparity: Bybit averaged 36,253 active addresses but suffered a week-over-week decline of 12,994, or 26.39%, making it the most affected major exchange, while Binance maintained 30,492 active addresses with a smaller decline of 5.04%.
- User Retention Analysis: Binance demonstrated superior user retention, retaining users at approximately five times the rate of Bybit, which led to an increase in its market share among BTC and ERC-20 addresses from 25.6% to 28.3%, showcasing resilience under market pressure.
- Quality Over Quantity: Despite a sharp overall decline in participation, the data suggests that platforms capable of maintaining user confidence during volatility are more competitive, highlighting a trend towards quality-driven exchange engagement in trader preferences.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
