Apple Cuts Vision Pro Production and Advertising Budget Significantly
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 01 2026
Should l Buy VSN?
- Production Cut: Apple has reduced Vision Pro production to only 45,000 units for the holiday season, significantly below expectations, with total shipments of just 390,000 units in 2024, indicating weak market demand that could diminish the company's competitiveness in the virtual reality sector.
- Advertising Budget Slash: The company has cut digital marketing for Vision Pro by over 95% in major markets like the US and UK, which not only impacts brand visibility but also potentially suppresses consumer interest, leading to persistently low sales figures.
- Stagnant Market Expansion: In 2025, Apple did not launch Vision Pro in any new countries, remaining available in only 13 markets, reflecting a lack of global expansion strategy that limits the product's growth potential and may adversely affect future revenue.
- Content Deficiency: Although Apple claims there are 3,000 apps specifically developed for Vision Pro, most are niche tools aimed at industries, lacking the consumer appeal necessary to attract users, creating a deadlock that restricts market acceptance and developer engagement.
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Technical Analysis for VSN
Technical Sentiment Analysis for Vision (VSN) As of , Vision (VSN) is exhibiting a Sell technical sentiment. Our proprietary analysis, which aggregates 4 technical signals, shows that 1 indicators are flashing buy, while 3 are indicating sell.
Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for VSN stands at -, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -, providing a Neutral signal for short-term momentum. Other oscillators like the Stochastic Oscillator at - and the Commodity Channel Index (CCI) at - further confirm a - outlook for the stock.
Support, Resistance & Moving Averages From a structural perspective, VSN is trading below its 60-day moving average of $- and below its 200-day long-term moving average of $-. Key price levels to watch include the immediate resistance at $- and strong support at $-. A break above $- could signal a bull continuation, while falling below $- may test the next Fibonacci floor at $-.
Vision (VSN) Support & Resistance Level
| Name | S3 | S2 | S1 | Pivot Points | R1 | R2 | R3 |
|---|---|---|---|---|---|---|---|
| Classic | 0.0387 | 0.0427 | 0.0474 | 0.0514 | 0.056 | 0.06 | 0.0646 |
| Fibonacci | 0.0427 | 0.046 | 0.0481 | 0.0514 | 0.0547 | 0.0567 | 0.06 |
About VSN
Vision (VSN) introduces a single ERC-20 asset that spans the Bitpanda Broker, Bitpanda DeFi Wallet, the forthcoming Launchpad and Vision Chain Layer-2. The token streamlines incentive design and offers the platform’s 6.7 million users a regulated path to on-chain interaction. Issued on Ethereum, VSN carries a fixed initial supply of 4.2 billion tokens. Utility is delivered at both application and protocol level. On the Bitpanda Broker, traders who pay commissions in VSN receive a 20 % fee discount; an identical reduction applies to swap fees in the self-custodial Bitpanda DeFi Wallet. Within the wallet, holders can stake VSN to earn emission-based yields, with parameters such as emission rate, burn schedule and protocol upgrades set by token-holder governance. Staking is non-custodial and features a 14-day cool-down on unstaking, aligning rewards with active participation.Gamified on-chain missions embedded in the wallet reward users with VSN bonuses, and staking positions qualify for airdrops distributed via Bitpanda Spotlight. Planned liquidity-mining campaigns will layer partner-funded incentives on top of base staking yields.A multi-channel revenue model drives ongoing demand for the token. A set percentage of all Broker trading fees settled in VSN are routed to the Vision Foundation for token burns, treasury growth and potential revenue sharing. The foundation also recycles liquidity-provider fees earned on decentralised exchanges and a portion of Bitpanda DeFi Wallet revenue into periodic buy-backs that finance burning activities. On Vision Chain, protocol usage fees and compliant liquidity-pool charges are earmarked for the same loop, while a smart-wallet paymaster will allow gas and trading fees to be paid in VSN at a discount. Launchpad projects must likewise settle listing fees - or allocate a share of their raise - in VSN, reinforcing a steady flow of utility-driven transactions.Looking ahead, Vision Chain aims to serve as a European-compliant Layer-2 network for compliant liquidity solutions and tokenised real-world assets, using VSN as its governance token. Key parameters, including staking emissions and protocol upgrades, will remain subject to community governance, anchoring a revenue-backed, user-controlled economy that unifies Bitpanda’s expanding Web3 product suite.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
