ZETA Should I Buy
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Zeta Global Holdings Corp is not a strong buy for a beginner investor with a long-term strategy at this time. While the company has shown revenue growth and hedge fund interest, its declining net income, EPS, and mixed market sentiment suggest that waiting for clearer positive signals or improved financial performance would be prudent.
The MACD is above zero and positively contracting, indicating a mild bullish trend. RSI is neutral at 68.326, and moving averages are converging, showing no clear trend. Key resistance levels are at 19.048 and 20.161, while support levels are at 15.446 and 14.333. The stock is trading near resistance levels, which may limit immediate upside potential.
Hedge funds are significantly increasing their positions in ZETA, with a 184.93% increase in buying activity over the last quarter. The company has achieved 18 consecutive quarters of beat-and-raise dynamics, and analysts have maintained a Buy rating with price targets as high as $30.
Net income and EPS have dropped significantly in the latest quarter, down -57.08% and -57.14% YoY, respectively. The company's gross margin has also slightly declined. Recent news about OpenAI's partnership with The Trade Desk has raised concerns about competition in the advertising space, negatively impacting ZETA's stock price.
In Q4 2025, Zeta Global's revenue increased by 25.41% YoY to $394.64 million, but net income dropped by -57.08% YoY to $6.54 million. EPS also declined by -57.14% YoY to $0.03, and gross margin slightly decreased to 54.48%. While revenue growth is strong, profitability metrics are weakening.
Analysts maintain a generally positive outlook with Buy ratings and price targets ranging from $26 to $30. However, Truist reduced its price target from $36 to $30 due to sector valuation declines, despite noting the company's strong growth and new product potential.
