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ZBRA Should I Buy

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Intellectia

Should You Buy Zebra Technologies Corp (ZBRA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
204.630
1 Day change
2.68%
52 Week Range
352.660
Analysis Updated At
2026/03/27
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Zebra Technologies Corp (ZBRA) is not a strong buy at the moment for a beginner investor with a long-term strategy. While hedge funds are increasing their positions and analysts have raised price targets, the company's financial performance shows significant declines in net income and EPS. Additionally, the technical indicators are bearish, and there are no strong proprietary trading signals or recent positive news catalysts to support immediate action. The stock may require further stabilization before being considered a good buy.

Technical Analysis

The technical indicators for ZBRA are bearish. The MACD is positive but contracting, RSI is neutral at 29.538, and moving averages show a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 201.581), but there is no clear reversal signal.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
4

Positive Catalysts

  • Hedge funds are significantly increasing their positions, with a 119288.89% increase in buying over the last quarter. Analysts have raised price targets, with UBS and Morgan Stanley highlighting potential reacceleration in 2026.

Neutral/Negative Catalysts

  • Gross margin also declined by 4.64% YoY. Technical indicators are bearish, and there are no recent news catalysts or congress trading data to support a positive sentiment.

Financial Performance

In Q4 2025, revenue increased by 10.57% YoY to $1.475 billion. However, net income dropped significantly by 57.06% YoY to $70 million, and EPS fell by 56.05% YoY to 1.38. Gross margin also declined to 44.61%, down 4.64% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have raised price targets, with UBS increasing the target to $335 and maintaining a Buy rating. Citi, Morgan Stanley, and Barclays also raised targets but maintained Neutral or Equal Weight ratings. Analysts are cautiously optimistic, citing potential reacceleration in 2026 but noting concerns about demand elasticity and pricing.

Wall Street analysts forecast ZBRA stock price to rise
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 199.300
sliders
Low
291
Averages
363.8
High
415
Current: 199.300
sliders
Low
291
Averages
363.8
High
415
Baird
Quinn Fredrickson
Outperform
to
Outperform
downgrade
$350 -> $300
AI Analysis
2026-03-30
New
Reason
Baird
Quinn Fredrickson
Price Target
$350 -> $300
AI Analysis
2026-03-30
New
downgrade
Outperform
to
Outperform
Reason
Baird analyst Quinn Fredrickson lowered the firm's price target on Zebra Technologies to $300 from $350 and keeps an Outperform rating on the shares. The firm remains positive on the advanced industrial technology group, saying the sector's Middle East exposure is minimal while cyclical indicators continue to point towards improvement in 2026 and 2027. Baird sees the recent pullback in the stocks as a buying opportunity.
Citi
Neutral
maintain
$311 -> $315
2026-02-13
Reason
Citi
Price Target
$311 -> $315
2026-02-13
maintain
Neutral
Reason
Citi raised the firm's price target on Zebra Technologies to $315 from $311 and keeps a Neutral rating on the shares.
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