ZBRA Should I Buy
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Zebra Technologies Corp (ZBRA) is not a strong buy for a beginner investor with a long-term horizon at this time. The stock is currently in a bearish trend with declining financial performance and mixed analyst sentiment. While hedge funds are buying, the lack of strong positive catalysts and weak technical indicators suggest holding off on investing for now.
The technical indicators show a bearish trend. The MACD is negative and expanding (-2.33), RSI is at 28.712 (neutral but approaching oversold), and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 217.888), with resistance levels at R1: 247.172 and R2: 256.218.
Hedge funds are significantly increasing their positions, with a 119,288.89% increase in buying over the last quarter. Analyst rankings for Zebra Technologies have improved, indicating increased confidence.
The stock price has decreased by 9.4% year-to-date. Financial performance in Q4 2025 showed a significant decline in net income (-57.06% YoY) and EPS (-56.05% YoY). Gross margin also dropped by 4.64%. Technical indicators are bearish, and there is no recent congress trading data to suggest influential buying activity.
In Q4 2025, revenue increased by 10.57% YoY to $1.475 billion. However, net income dropped significantly by 57.06% YoY to $70 million, and EPS fell by 56.05% YoY to 1.38. Gross margin also declined to 44.61%, down 4.64% YoY.
Analysts have mixed views. Citi, UBS, and Morgan Stanley raised their price targets to $315, $335, and $323 respectively, with UBS maintaining a Buy rating. Barclays lowered its price target to $330 from $351 but kept an Overweight rating. Overall, analysts are cautiously optimistic about Zebra's 2026 outlook, but concerns remain about demand elasticity and pricing increases.
