Google Launches New Local Services Ads Format Across All 50 U.S. States
Google said in a blog post that following a limited pilot, it is now rolling out "richer Local Services Ads for Home Listings across all 50 U.S. states." As buyers look for homes, this expanded format surfaces relevant property details - such as pricing, images and core home features - powered by a partnership with HouseCanary's rich data platform, the company explained. Buyers can then call, message or book an appointment with a local agent right from the ad. "Our goal is to deliver a helpful real estate experience by acting as a supporting bridge. Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program."
