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TTD Should I Buy

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Intellectia

Should You Buy Trade Desk Inc (TTD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
24.050
1 Day change
7.03%
52 Week Range
91.450
Analysis Updated At
2026/04/17
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Trade Desk Inc (TTD) is not a strong buy for a beginner, long-term investor with $50,000-$100,000 to invest at this moment. While the company has shown revenue and net income growth in its latest financials, the ongoing tensions with major advertising agencies, downgrades from analysts, and insider selling outweigh the positive hedge fund activity and technical indicators. The stock should be monitored for resolution of these issues before considering a long-term investment.

Technical Analysis

The MACD is positive and expanding, suggesting bullish momentum, but RSI at 65.321 is neutral, providing no clear signal. Moving averages are bearish (SMA_200 > SMA_20 > SMA_5), and the stock is trading near its resistance levels (R1: 22.881, R2: 23.742). This indicates limited upward potential in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment among options traders, but the high implied volatility (92.4) and IV percentile (96.4) suggest elevated risk.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
5

Positive Catalysts

  • Hedge funds are significantly increasing their positions in TTD, with a 285630.83% increase in buying activity over the last quarter. The company's revenue and net income have grown YoY, and analysts like Needham and Evercore believe the stock's recent selloff may be overdone.

Neutral/Negative Catalysts

  • Insider selling has surged by 6783.72% in the last month. Major advertising agencies like Publicis and Omnicom are conducting audits and pulling recommendations for Trade Desk, creating uncertainty around its revenue streams. Analysts have lowered price targets and downgraded the stock, citing structural challenges and revenue risks.

Financial Performance

In Q4 2025, revenue increased by 14.27% YoY to $846.79M, net income rose by 2.59% YoY to $186.95M, and EPS grew by 8.33% YoY to $0.39. However, gross margin declined slightly to 80.74%, down 1.24% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed to negative views on TTD. Recent downgrades include Stifel and Rosenblatt lowering ratings to Hold and Neutral, respectively, with reduced price targets. However, firms like Needham and Evercore see the selloff as overdone and maintain Buy/Outperform ratings with higher price targets.

Wall Street analysts forecast TTD stock price to rise
28 Analyst Rating
Wall Street analysts forecast TTD stock price to rise
15 Buy
12 Hold
1 Sell
Moderate Buy
Current: 22.470
sliders
Low
38
Averages
53.33
High
85
Current: 22.470
sliders
Low
38
Averages
53.33
High
85
Stifel
Mark Kelley
Hold
downgrade
$26 -> $25
AI Analysis
2026-04-13
Reason
Stifel
Mark Kelley
Price Target
$26 -> $25
AI Analysis
2026-04-13
downgrade
Hold
Reason
Stifel analyst Mark Kelley lowered the firm's price target on Trade Desk to $25 from $26 and keeps a Hold rating on the shares. The firm is tweaking estimates across its internet coverage to account for the potential impact of the Iran war.
Wells Fargo
Equal Weight
downgrade
$25 -> $24
2026-04-06
Reason
Wells Fargo
Price Target
$25 -> $24
2026-04-06
downgrade
Equal Weight
Reason
Wells Fargo lowered the firm's price target on Trade Desk to $24 from $25 and keeps an Equal Weight rating on the shares. The firm expects an in-line Q1, but is reducing Q2-Q4 estimates on mixed checks. Wells sees fee issue impacting Publicis spend, as other agencies still review/audit. On Iran, checks suggest budget reductions in March but limited to categories with direct supply chain exposure, the firm adds.
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