SSP Should I Buy
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E.W. Scripps Co (SSP) is not a strong buy at the moment for a beginner investor with a long-term strategy. While there are some positive technical indicators, the company's poor financial performance, lack of significant trading trends, and neutral sentiment from hedge funds and insiders suggest a cautious approach. The absence of strong proprietary trading signals further supports holding off on this investment.
The stock shows bullish technical indicators with a positive MACD histogram (0.119), overbought RSI (86.232), and bullish moving averages (SMA_5 > SMA_20 > SMA_200). However, the RSI indicates the stock may be overbought, suggesting a potential pullback. Key resistance levels are at 4.834 and 5.199, while support levels are at 3.654 and 3.289.
Analysts have raised price targets recently, with Benchmark increasing the target to $
Partnership with PBR to broadcast Premier Women's Rodeo, which could enhance visibility and engagement.
Bullish technical indicators suggest short-term upward momentum.
Poor financial performance in Q4 2025, with revenue down 23.08% YoY, net income down 155.91% YoY, and EPS down 155.07% YoY.
Neutral sentiment from hedge funds and insiders, with no significant trading trends.
No recent congress trading data or significant influential figure activity.
In Q4 2025, the company reported a significant decline in financial metrics: revenue dropped by 23.08% YoY to $560.26M, net income fell by 155.91% YoY to -$44.91M, and EPS declined by 155.07% YoY to -$0.38. Gross margin also decreased by 27.70% YoY to 33.9%.
Benchmark raised its price target to $10 from $8 with a Buy rating, while Wells Fargo raised its target to $3.90 from $3 with an Equal Weight rating. Analysts appear cautiously optimistic about the stock, citing constructive fundamentals despite industry consolidation concerns.
