E.W. Scripps Launches Transformation Plan Targeting $125M-$150M EBITDA Growth
The E.W. Scripps Company has launched an enterprise-wide transformation plan designed to improve operating performance and unlock new value, targeting annualized enterprise EBITDA growth of $125M-$150M by 2028. The company will deliver this improved EBITDA run-rate through cost savings and revenue growth initiatives that will leverage technology including AI and automation and increase revenue yield on its existing businesses. Scripps President and CEO Adam Symson reaffirmed Scripps' commitment to its local and national news, sports and entertainment programming, which Americans depend on to connect them to their communities, to their favorite teams, to their passions and to each other. The transformation will reorient the enterprise around the company's new vision: "We Create Connection." The company, which reports its fourth-quarter and year-end 2025 earnings after market close on Feb. 25, today also reaffirmed the guidance it issued with its earnings results on Nov. 6. Looking ahead, Scripps is expecting 2026 financial performance to be bolstered by a robust mid-term election spending year, the Winter Olympics on its 11 NBC stations and the televised World Cup competitions in North America as well as its Scripps Sports partnerships, its networks distribution on connected TV and the results of accretive divestiture & acquisition activity. Symson said the transformation plan is a proactive move to best-position the company to compete in the changing media industry.