SCOR News & Events

Comscore and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV, CTV, with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ's dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. "Political campaigns can't afford to treat linear and streaming as separate worlds," said Rachel Gantz, Managing Director, Proximic by Comscore. "By bringing linear exposure data into streaming, Proximic and Yahoo are helping advertisers connect the dots across screens, turning fragmented impressions into coordinated, more effective voter reach that makes every ad dollar work harder."

Comscore announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. "By combining Proximic by Comscore's AI-powered contextual solutions with Comscore's planning and measurement expertise, this launch provides advertisers with new capabilities to plan, target, and measure audio inventory - including streaming audio and podcasts. As audio continues to grow as a mainstream channel, this integration helps advertisers demonstrate the incremental reach and performance audio delivers alongside other digital and linear platforms," the company said

Comscore announced that ESPN will utilize Comscore Content Measurement to gain a unified view of how audiences connect with its programming across all platforms. "Today's sports fans aren't limited to one screen - they interact with content across multiple platforms and moments," said Steve Bagdasarian, Chief Commercial Officer at Comscore. "Our solution helps ESPN and other top media brands understand and quantify that journey so they can demonstrate their unique value to partners and help maximize the impact of their programming."

Comscore announced the release of its new program-level capabilities within Comscore Content Measurement. This new module in CCM provides media companies, advertisers, and agencies with visibility into how audiences engage with content down to the series and episode level, on a daily basis, whether that engagement is on linear TV or streaming. This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend. Powered by Amazon Bedrock agentic AI on AWS to unify content identification, Comscore has introduced normalized reporting delivered daily across platforms, to help navigate the fragmentation that has long limited cross-platform insights while setting a new industry benchmark for transparency and precision, and unlocking audience intelligence that has long been separated or walled off.