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ROKU Should I Buy

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Intellectia

Should You Buy Roku Inc (ROKU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
138.070
1 Day change
0.57%
52 Week Range
148.880
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Roku Inc (ROKU) is not a strong buy at the moment for a long-term beginner investor. The stock is currently trading below the announced acquisition price of $160 per share due to negative market sentiment and a drop in Fox's stock price. While the technical indicators show a bullish trend, the lack of significant positive catalysts, coupled with hedge funds selling and no recent congress trading data, suggests holding the stock rather than buying it now.

Technical Analysis

The MACD histogram is positive at 1.124 and contracting, indicating a bullish trend. The RSI_6 is neutral at 64.465. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support is at 118.391, and resistance is at 144.275. The stock is trading close to its pivot point of 131.333.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
8

Positive Catalysts

  • The acquisition by Fox Corp. at $160 per share in cash and stock provides a potential upside if the deal closes successfully. Analysts believe the $160 price is reasonable and possibly beatable.

Neutral/Negative Catalysts

  • The acquisition deal value has dropped to approximately $145.75 due to a decline in Fox's stock price. Hedge funds are selling heavily, with a 494.34% increase in selling activity over the last quarter. Market sentiment around the acquisition is negative, with the stock trading below $140 despite the buyout price.

Financial Performance

No financial data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed following the Fox acquisition announcement. Many firms downgraded the stock to Neutral or Hold, citing the acquisition price as a cap on upside potential. Price targets range from $155 to $160, aligning with the acquisition price.

Wall Street analysts forecast ROKU stock price to fall
23 Analyst Rating
Wall Street analysts forecast ROKU stock price to fall
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 137.290
sliders
Low
100
Averages
123.1
High
145
Current: 137.290
sliders
Low
100
Averages
123.1
High
145
Seaport Research
Buy
to
Buy
downgrade
$172 -> $155
AI Analysis
2026-06-16
New
Reason
Seaport Research
Price Target
$172 -> $155
AI Analysis
2026-06-16
New
downgrade
Buy
to
Buy
Reason
Seaport Research lowered the firm's price target on Roku (ROKU) to $155 from $172 and keeps a Buy rating on the shares. The firm is updating its price target on the stock following Fox Corp.'s (FOXA) announcement that it will purchase the company, the analyst tells investors.
Wedbush
Alicia Reese
Outperform
to
Neutral
downgrade
$155
2026-06-16
New
Reason
Wedbush
Alicia Reese
Price Target
$155
2026-06-16
New
downgrade
Outperform
to
Neutral
Reason
Wedbush analyst Alicia Reese downgraded Roku to Neutral from Outperform with a $155 price target. The firm is also removing Roku from Wedbush's Best Ideas List following the announcement that Fox Corp. (FOXA) intends to acquire Roku (ROKU) in a cash-and-stock transaction. Wedbush's downgrade does not reflect a change in its fundamental view of Roku's business. The firm believes Roku is worth at least $155 on a standalone basis, that it does not need to be acquired to fully realize its value, and that its Q1 beat-and-raise underscores the accelerating monetization trajectory it has documented in its recent work.
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