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ONON Should I Buy

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Intellectia

Should You Buy On Holding AG (ONON) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
38.880
1 Day change
3.08%
52 Week Range
58.080
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

On Holding AG (ONON) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 investment range. The company demonstrates strong revenue growth, robust gross margins, and expanding global brand awareness. Despite some bearish technical indicators, the stock's long-term growth potential, supported by analyst confidence and positive market sentiment, makes it a solid investment opportunity.

Technical Analysis

The stock's MACD is negative and contracting, RSI is neutral at 58.412, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key support is at 36.38, and resistance is at 39.409. This suggests a mixed short-term outlook but does not negate long-term growth potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
10

Positive Catalysts

  • Achieved 26% revenue growth in Q1 with gross margin rising to 64.2%.

  • Strong direct-to-consumer sales growth of 29%.

  • Analysts maintain confidence with multiple 'Buy' and 'Outperform' ratings, citing strong brand momentum and affluent customer base.

Neutral/Negative Catalysts

  • Bearish technical indicators, including negative MACD and bearish moving averages.

  • Lowered price targets by some analysts due to market valuation concerns and macroeconomic pressures.

  • No recent significant insider or hedge fund trading activity.

Financial Performance

On Holding AG achieved 26% constant-currency revenue growth in Q1, with gross margins rising to 64.2%. Direct-to-consumer sales grew by 29%, showcasing strong operational performance and brand expansion.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts remain positive overall, with multiple 'Buy' and 'Outperform' ratings. Recent price targets range from $42 to $60, reflecting confidence in long-term growth despite some near-term risks.

Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
Wall Street analysts forecast ONON stock price to rise
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 37.720
sliders
Low
30
Averages
60.79
High
85
Current: 37.720
sliders
Low
30
Averages
60.79
High
85
Stifel
Buy
maintain
$58 -> $60
AI Analysis
2026-05-29
Reason
Stifel
Price Target
$58 -> $60
AI Analysis
2026-05-29
maintain
Buy
Reason
Stifel raised the firm's price target on On Holding to $60 from $58 and keeps a Buy rating on the shares.
Telsey Advisory
Outperform
maintain
$60 -> $51
2026-05-13
Reason
Telsey Advisory
Price Target
$60 -> $51
2026-05-13
maintain
Outperform
Reason
Telsey Advisory lowered the firm's price target on On Holding to $51 from $60 and keeps an Outperform rating on the shares. On's Q1 sales growth of 26.5% in constant currency remains a standout in the sporting goods space and points to continued market share gains in both performance and lifestyle products, the analyst tells investors in a research note. The firm noted the lower price target is due to lower market valuations.
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