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NXST Should I Buy

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Intellectia

Should You Buy Nexstar Media Group Inc (NXST) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
206.370
1 Day change
2.79%
52 Week Range
254.300
Analysis Updated At
2026/04/17
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Nexstar Media Group Inc (NXST) is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has potential upside based on analyst ratings and the Tegna acquisition, the ongoing legal challenges, insider selling, and weak financial performance in the latest quarter suggest caution. The lack of strong proprietary trading signals and bearish technical indicators further support a hold stance.

Technical Analysis

The MACD is positive and expanding, suggesting bullish momentum. However, the RSI is neutral, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). Key resistance levels are at 196.885 and 203.178, while support levels are at 186.699 and 176.513. The stock is currently trading near resistance, which may limit immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment in the options market. However, implied volatility is high (48.05%) with an IV percentile of 98.39, suggesting elevated uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
10

Positive Catalysts

  • Analysts have a Buy rating with a price target of $220, indicating potential upside.

  • The Tegna acquisition is seen as highly strategic and could create long-term value if legal hurdles are resolved.

  • The stock rose 5% recently after an upgrade by Citi.

Neutral/Negative Catalysts

  • Legal challenges surrounding the Tegna merger, including a temporary restraining order, create uncertainty.

  • Insider selling has increased significantly (245.84% in the last month), signaling a lack of confidence from company insiders.

  • Recent news of Nexstar ending agreements with NBC and other networks could impact revenue streams.

  • Stock trend analysis shows a 70% chance of a decline in the next day, week, and month.

Financial Performance

In 2025/Q4, the company reported a significant decline in financial performance: Revenue dropped 13.32% YoY to $1.289 billion, Net Income fell to -$171 million (-166.28% YoY), EPS dropped to -$5.64 (-168.70% YoY), and Gross Margin decreased to 41.27% (-13.44% YoY). These metrics indicate poor financial health and declining profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally positive on NXST, with several Buy ratings and price targets ranging from $220 to $300. Citi recently upgraded the stock to Buy with a $220 target, citing a favorable risk-reward ratio. However, some price targets have been lowered due to legal uncertainties surrounding the Tegna merger.

Wall Street analysts forecast NXST stock price to rise
4 Analyst Rating
Wall Street analysts forecast NXST stock price to rise
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 200.780
sliders
Low
204
Averages
232.25
High
250
Current: 200.780
sliders
Low
204
Averages
232.25
High
250
Citi
Neutral -> Buy
upgrade
$252 -> $220
AI Analysis
2026-04-10
Reason
Citi
Price Target
$252 -> $220
AI Analysis
2026-04-10
upgrade
Neutral -> Buy
Reason
Citi last night upgraded Nexstar to Buy from Neutral with a price target of $220, down from $252. The firm believes the Street has become too bearish on the Tegna acquisition. It sees $8 per share of potential downside and $73 of potential upside, creating a 9:1 risk-reward for Nexstar. The price target assumes Nexstar sells stations covering 25M homes from divestitures for the Tegna deal, the analyst tells investors in a research note.
Citi
Jason Bazinet
Neutral -> Buy
upgrade
$252 -> $220
2026-04-09
Reason
Citi
Jason Bazinet
Price Target
$252 -> $220
2026-04-09
upgrade
Neutral -> Buy
Reason
Citi analyst Jason Bazinet upgraded Nexstar to Buy from Neutral with a price target of $220, down from $252.
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