NIQ News & Events

NielsenIQ announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end-to-end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ's broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. The collaboration brings together NIQ Brandbank's standardized product content with Prodx's enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences. Through this collaboration, retailers gain access to a comprehensive data ecosystem that enables: Standardized and enriched product content ready for activation; Faster deployment via real-time APIs; Improved search, discovery, and recommendations; Stronger retail media performance and shopper conversion.

NIQ announces the launch of NIQ Growth Pathways, a next-generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category and brand growth. By integrating qualitative and quantitative research with NIQ's industry-leading performance data, Growth Pathways delivers a connected view of how consumers think, feel, and act.

NIQ announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ's GeoPurchase audience segments available within the Adsquare platform for privacy-safe activation across Europe and North America, NA. The relationship provides advertisers with NIQ-built GeoPurchase segments informed by industry-leading CPG purchase insights, enabling more precise planning and targeting across cross-screen and digital out-of-home campaigns. "Our collaboration with Adsquare sets a new benchmark for performance-driven marketing. By combining NIQ GeoPurchase audiences with Adsquare's location intelligence, we're enabling marketers to use real-world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns," said Josh Pisano, GM, Global Media at NIQ.

NielsenIQ and Sun Pacific announced a new agreement, leveraging NIQ's retail measurement and analytics capabilities to help drive growth and expand Sun Pacific's presence across the produce department. NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.