NIQ Launches Survey Groups Integrating Consumer Behavior
NIQ announced the launch of Survey Groups in NIQ Discover. Available immediately within NIQ Discover, Survey Groups build on NIQ Panel Surveys by linking attitudinal insights to real-world purchase behavior from NIQ's consumer panels. "NIQ has delivered Panel Survey capabilities for many years, helping clients understand the motivations behind consumer behavior through verified purchase data," said Troy Treangen, Chief Product Officer at NIQ. "What's new with Survey Groups is that these insights are now integrated directly into Discover, making them easier to access, analyze, and activate within existing workflows. By bringing survey insights and consumer behavior together in one platform, clients can move faster from insight to action with a more connected view of performance."
