NIQ News & Events

NielsenIQ announced that it has completed the acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian brand and is a provider of eCommerce, social commerce, and digital shelf solutions. "The acquisition expands NIQ's capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments," the company said.

NielsenIQ announced a strategic collaboration with Seek, the builder of Insight Cloud. This collaboration brings NIQ's Expanded Omnishopper data into Insight Cloud, launching a set of analytics applications on the platform that transforms how CPG manufacturers, retailers, and brokers access and act on shopper insights. With NIQ apps on Insight Cloud, CPG teams & leaders can tap directly into real-world purchase-based insights at scale and translate them into repeatable, actionable strategies more quickly.

NIQ announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach high-value consumers at scale. NIQ's GeoPurchase Audiences address this challenge by helping marketers identify and target consumers based on demand, not just demographics.