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MAR Should I Buy

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Intellectia

Should You Buy Marriott International Inc (MAR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
319.310
1 Day change
0.56%
52 Week Range
370.000
Analysis Updated At
2026/03/27
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Marriott International Inc (MAR) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has positive long-term growth prospects, the lack of immediate strong trading signals, mixed financial performance, and neutral trading sentiment suggest it is better to hold off on investing right now.

Technical Analysis

The MACD is positive and expanding, indicating a bullish trend. RSI is neutral at 51.159, and moving averages are converging, showing no clear directional momentum. The pre-market price is $326.4, slightly above the pivot level of $323.42 but below the first resistance level of $331.058, suggesting limited upside in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high Option Volume Put-Call Ratio indicates bearish sentiment among options traders, with significantly more puts being traded than calls.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
2

Positive Catalysts

  • Marriott has been recognized as a 2026 Platinum Employer, reflecting its strong reputation and employee investment. Analysts have raised price targets, with several firms highlighting strong 2026 guidance, including net rooms growth and increased credit card fees.

Neutral/Negative Catalysts

  • The ongoing conflict in Iran has created macroeconomic uncertainty, impacting investor sentiment. Additionally, hedge funds and insiders show neutral trading activity, and the stock has a 60% chance of declining in the next week based on candlestick pattern analysis.

Financial Performance

In Q4 2025, revenue increased by 6.26% YoY, and EPS grew by 1.85% YoY. However, net income dropped by 2.20% YoY, and gross margin declined significantly by 12.67%, indicating some operational challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is generally positive, with multiple firms raising price targets. The highest target is $400 (BMO Capital), and the lowest is $323 (JPMorgan). However, some analysts express caution due to mixed demand fundamentals and macroeconomic uncertainties.

Wall Street analysts forecast MAR stock price to fall
14 Analyst Rating
Wall Street analysts forecast MAR stock price to fall
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 317.540
sliders
Low
269.7
Averages
314.26
High
370
Current: 317.540
sliders
Low
269.7
Averages
314.26
High
370
Morgan Stanley
Overweight
maintain
$328 -> $331
AI Analysis
2026-03-10
Reason
Morgan Stanley
Price Target
$328 -> $331
AI Analysis
2026-03-10
maintain
Overweight
Reason
Morgan Stanley raised the firm's price target on Marriott to $331 from $328 and keeps an Overweight rating on the shares. Q4 results and 2026 guidance from the firm's covered lodging companies "generally" exceeded estimates, but conflict in Iran warrants near-term caution, the analyst tells investors in a note on the group.
Goldman Sachs
Lizzie Dove
Buy
maintain
$355 -> $398
2026-02-11
Reason
Goldman Sachs
Lizzie Dove
Price Target
$355 -> $398
2026-02-11
maintain
Buy
Reason
Goldman Sachs analyst Lizzie Dove raised the firm's price target on Marriott to $398 from $355 and keeps a Buy rating on the shares. Outperformance is expected following 2026 guidance that exceeded expectations, driven by projected net rooms growth of 4.5%-5.0% and a 35% increase in credit card fees, implying roughly a $200M EBITDA benefit versus Street estimates, the analyst tells investors in a research note. Additional upside could come from the upcoming U.S. co-branded card renegotiation, with investors seeking more detail on NRG assumptions, demand trends, and credit card fee dynamics, the firm says.
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