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LAMR Should I Buy

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Intellectia

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
157.930
1 Day change
4.45%
52 Week Range
158.690
Analysis Updated At
2026/04/24
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Lamar Advertising Co (LAMR) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The stock shows bullish technical indicators, hedge fund buying activity, and a positive analyst rating with an increased price target. Although recent financial performance shows a decline in net income and EPS, the company has demonstrated revenue growth and strong gross margins. The SwingMax signal from earlier in the month also suggests a favorable entry point for long-term gains.

Technical Analysis

The MACD is positive at 0.367 and contracting, indicating bullish momentum. RSI is neutral at 49.209, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near support levels (S1: 131.999), with resistance at 135.003 and 138.007.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
10

Positive Catalysts

  • SwingMax signaled a buy earlier this month, with a 5.36% price increase since then.

Neutral/Negative Catalysts

  • Net income and EPS have significantly declined in the latest quarter. Options data indicates bearish sentiment with a high Option Volume Put-Call Ratio of 2.29.

Financial Performance

In Q4 2025, revenue increased by 2.82% YoY to $595.93M, and gross margin improved by 96.91% YoY to 53.6%. However, net income dropped significantly by -11889.08% YoY, and EPS fell by -15100.00% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

TD Cowen analyst Lance Vitanza raised the price target from $140 to $150, maintaining a Buy rating. The firm highlights strong revenue growth and AFFO improvements for 2026.

Wall Street analysts forecast LAMR stock price to fall
4 Analyst Rating
Wall Street analysts forecast LAMR stock price to fall
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 151.200
sliders
Low
128
Averages
139.5
High
145
Current: 151.200
sliders
Low
128
Averages
139.5
High
145
JPMorgan
Neutral
maintain
$128 -> $153
AI Analysis
2026-05-10
New
Reason
JPMorgan
Price Target
$128 -> $153
AI Analysis
2026-05-10
New
maintain
Neutral
Reason
JPMorgan raised the firm's price target on Lamar Advertising to $153 from $128 and keeps a Neutral rating on the shares. The firm updated the company's model post the Q1 report. Lamar issued positive market commentary across all segments, the analyst tells investors in a research note.
Morgan Stanley
Cameron McVeigh
Equal Weight
maintain
$145 -> $160
2026-05-08
New
Reason
Morgan Stanley
Cameron McVeigh
Price Target
$145 -> $160
2026-05-08
New
maintain
Equal Weight
Reason
Morgan Stanley analyst Cameron McVeigh raised the firm's price target on Lamar Advertising to $160 from $145 and keeps an Equal Weight rating on the shares.
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