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LAMR Should I Buy

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Intellectia

Should You Buy Lamar Advertising Co (LAMR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
149.650
1 Day change
0.37%
52 Week Range
158.690
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Lamar Advertising Co (LAMR) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock has strong support from hedge fund buying, positive analyst sentiment with raised price targets, and bullish moving averages. While technical indicators like MACD and RSI are neutral, the stock's overall trend and positive catalysts make it a solid long-term investment.

Technical Analysis

The stock's MACD is negatively expanding (-0.699), indicating short-term bearish momentum. RSI is neutral at 39.578. However, the moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near support levels (S1: 148.982). Resistance levels are at 154.557 and 156.279, suggesting room for upward movement.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
8

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity (193.22% increase).

  • Analysts have raised price targets and issued positive commentary on the company's performance across all segments.

  • Strong Q1 performance with broad-based growth.

Neutral/Negative Catalysts

  • No recent news or significant insider trading trends.

  • MACD and RSI do not currently indicate strong bullish momentum.

Financial Performance

No financial data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally positive on the stock. TD Cowen raised the price target to $170 and maintains a Buy rating. JPMorgan raised the price target to $153 with a Neutral rating. Morgan Stanley raised the price target to $160 but maintains an Equal Weight rating. Analysts highlight strong Q1 performance and positive market commentary.

Wall Street analysts forecast LAMR stock price to fall
4 Analyst Rating
Wall Street analysts forecast LAMR stock price to fall
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 149.100
sliders
Low
128
Averages
139.5
High
145
Current: 149.100
sliders
Low
128
Averages
139.5
High
145
TD Cowen
Buy
maintain
$150 -> $170
AI Analysis
2026-05-14
Reason
TD Cowen
Price Target
$150 -> $170
AI Analysis
2026-05-14
maintain
Buy
Reason
TD Cowen raised the firm's price target on Lamar Advertising to $170 from $150 and keeps a Buy rating on the shares. The firm said Lamar delivered a notably strong 1Q, with strength broad-based across local, national, digital, airports, and political and management tone which was the most positive they have heard since initiating coverage.
JPMorgan
Neutral
maintain
$128 -> $153
2026-05-10
Reason
JPMorgan
Price Target
$128 -> $153
2026-05-10
maintain
Neutral
Reason
JPMorgan raised the firm's price target on Lamar Advertising to $153 from $128 and keeps a Neutral rating on the shares. The firm updated the company's model post the Q1 report. Lamar issued positive market commentary across all segments, the analyst tells investors in a research note.
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