KVYO News & Events

Klaviyo announced the introduction of Composer, a new agentic experience that generates, optimizes and recommends full marketing campaigns and flows from a single prompt. Alongside it, Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics.

Klaviyo (KVYO) and Shopify (SHOP) have deepened their product integration to better serve growing global brands, the companies announced. "The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide... Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors. Klaviyo's CRM now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets' localized catalog data. That foundation now includes the new Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalized experiences across K:Marketing and K:Service's Customer Hub without requiring multiple catalogs or complex workarounds," the companies stated.

Klaviyo announced that its board of directors has approved a share repurchase program under which Klaviyo is authorized to repurchase up to $500M of its Series A common stock. As a component of the new share repurchase program, Klaviyo plans to imminently enter into an accelerated share repurchase for $100M of its Series A common stock.