HAS Should I Buy
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Hasbro looks like a good buy right now for a beginner with a long-term horizon and substantial capital. The stock is in a constructive uptrend, analysts are increasingly bullish with multiple price target raises, and the company’s latest quarterly update showed strong revenue growth and improved gross margin. At the current pre-market price around 94.44, the stock is still below many analyst targets, so I would buy now rather than wait for a deeper pullback.
Technically, HAS is trading in a bullish setup. The MACD histogram is positive and expanding, RSI_6 at 58.1 is neutral-to-positive, and the moving averages are aligned bullishly with SMA_5 > SMA_20 > SMA_200. Key levels to watch are pivot 93.872, resistance 98.219 and 100.905, with support at 89.525 and 86.839. Overall trend assessment: bullish continuation, with the current pre-market price still above the pivot and near an actionable entry zone.
Analyst sentiment has improved materially, with BofA raising its target to $113 and Morgan Stanley to $122 after a positive Q1 revenue and operating income update. UBS also sees room for gaming upside and a credible path to a guidance raise later in the year. Financially, Q4 revenue rose 31.25% YoY and gross margin improved to 58.88%, which supports a recovery narrative. The latest news also suggests strong industry demand, as Mattel reported solid Q1 sales and raised its profit forecast, which is supportive for the toy category.
Insiders have been selling, and that selling has accelerated sharply over the last month, which is the main negative signal. UBS flagged possible disruption from Hasbro’s hacking incident and potential changes to purchase orders with a key supplier. News about unionization efforts at Wizards of the Coast could add operational distraction. There is also no recent congress trading data, and hedge fund activity is neutral, so there is no strong institutional buying signal beyond analyst optimism.
In Q4 2025, Hasbro delivered strong top-line performance with revenue of $1.446 billion, up 31.25% YoY. Gross margin improved to 58.88%, up 4.45% YoY, which is a positive sign of operating quality. However, net income fell to $201.6 million and EPS dropped to $1.43, so earnings profitability was weaker than the revenue trend suggests. The latest quarter season is Q4 2025, and the main takeaway is that growth and margin strength are improving, but bottom-line results were pressured.
Analyst sentiment is clearly constructive and has trended upward over the last several months. Multiple firms raised price targets recently: BofA to $113, Morgan Stanley to $122, UBS to $110, Citi to $118, Roth to $120, and BNP Paribas started coverage at Outperform with a $118 target. The Wall Street pros view is overall bullish, supported by stronger-than-expected results, gaming upside, and a potential guidance raise. The main dissenting view is Wells Fargo’s Equal Weight and $98 target, citing industry growth challenges and share loss in some categories, but this is outweighed by the broader buy-side analyst stance.
