HAS Should I Buy
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Hasbro Inc (HAS) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has shown some positive growth in revenue and gross margin, the significant drop in net income and EPS, coupled with insider selling and lack of strong proprietary trading signals, suggests a cautious approach. Additionally, the technical indicators and options sentiment do not point to a strong upward trend in the near term. It is advisable to hold off on investing until clearer positive catalysts emerge.
The MACD histogram is negative at -0.412, indicating bearish momentum, though it is contracting. RSI is at 31.131, suggesting the stock is nearing oversold territory but not yet signaling a reversal. Moving averages are converging, showing no clear trend. The stock is trading near its support level of 90.63, with resistance at 95.067.
Analyst ratings are generally positive, with multiple firms raising price targets and maintaining Buy ratings. UBS, Roth Capital, and Jefferies highlight strong Q4 performance, Magic: The Gathering momentum, and a solid 2026 content lineup. Gross margin increased by 4.45% YoY.
Insiders are selling heavily, with a 13795.11% increase in selling activity over the last month. Net income and EPS have dropped significantly (-687.76% and -672.00% YoY, respectively). The MACD and RSI do not indicate a strong upward trend. The toy industry faces challenges, and Hasbro is losing market share in key categories.
In Q4 2025, revenue increased by 31.25% YoY to $1.4459 billion, and gross margin improved to 58.88%. However, net income dropped by -687.76% YoY to $201.6 million, and EPS fell by -672.00% YoY to 1.43, indicating profitability challenges.
Analyst sentiment is mixed to positive. Recent ratings include UBS raising the price target to $110 with a Buy rating, Roth Capital increasing the target to $120, and Jefferies reiterating Hasbro as its top toy pick. However, Wells Fargo initiated coverage with an Equal Weight rating, citing challenges in the toy industry and Hasbro's loss of market share.
