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FLO Should I Buy

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Intellectia

Should You Buy Flowers Foods Inc (FLO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
8.620
1 Day change
-0.46%
52 Week Range
20.230
Analysis Updated At
2026/03/06
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Flowers Foods Inc (FLO) is not a strong buy at the moment for a beginner investor with a long-term strategy. The technical indicators, weak financial performance, and neutral sentiment from analysts and trading trends suggest holding off on investing right now.

Technical Analysis

The technical indicators show a bearish trend. The MACD is below 0 and negatively contracting, RSI is neutral at 29.785, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below the pivot point of 9.668, with support at 9.116 and resistance at 10.22.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
5

Positive Catalysts

  • NULL identified. No significant news or events are driving positive sentiment for the stock.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with revenue growth overshadowed by a significant drop in net income (-255.54% YoY) and EPS (-260.00% YoY). Analysts have lowered price targets, and there is no recent positive sentiment from hedge funds, insiders, or Congress trading data.

Financial Performance

In Q4 2025, revenue increased by 10.96% YoY to $1.23 billion. However, net income dropped significantly to -$67.07 million, down 255.54% YoY. EPS also fell to -0.32, down 260.00% YoY, and gross margin slightly decreased to 45.42%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts from Stephens and Deutsche Bank recently lowered their price targets from $13 to $11, maintaining neutral ratings (Equal Weight and Hold, respectively).

Wall Street analysts forecast FLO stock price to rise
1 Analyst Rating
Wall Street analysts forecast FLO stock price to rise
0 Buy
1 Hold
0 Sell
Hold
Current: 8.660
sliders
Low
12
Averages
12
High
12
Current: 8.660
sliders
Low
12
Averages
12
High
12
Flowers Foods
Stephens
Equal Weight
downgrade
$13 -> $11
AI Analysis
2026-02-18
Reason
Flowers Foods
Stephens
Price Target
$13 -> $11
AI Analysis
2026-02-18
downgrade
Equal Weight
Reason
Stephens lowered the firm's price target on Flowers Foods to $11 from $13 and keeps an Equal Weight rating on the shares. The firm updated estimates following the Q4 earnings report.
Deutsche Bank
Steve Powers
Hold
downgrade
$13 -> $11
2026-02-17
Reason
Deutsche Bank
Steve Powers
Price Target
$13 -> $11
2026-02-17
downgrade
Hold
Reason
Deutsche Bank analyst Steve Powers lowered the firm's price target on Flowers Foods to $11 from $13 and keeps a Hold rating on the shares.
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