DoubleVerify Partners with Charter to Enhance Ad Transparency
DoubleVerify (DV) announced a partnership with Spectrum Reach, the advertising sales business of Charter Communications (CHTR), to enhance transparency and performance across streaming TV campaigns. "Advertisers have made it clear that show-level transparency is not optional - it's foundational to trust and performance in streaming TV," said Todd Randak, GM of CTV at DoubleVerify. "By working with Spectrum Reach to enable compliant, program-level reporting at scale, we're continuing to raise the standard for transparency while helping brands drive stronger outcomes." Through the partnership, Spectrum Reach will share show-level data across programming, including news and live sports, giving advertisers verified, post-bid visibility into specific programs.
