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DSP Should I Buy

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Intellectia

Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
11.200
1 Day change
3.04%
52 Week Range
16.250
Analysis Updated At
2026/03/27
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Viant Technology Inc (DSP) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The company's strong financial performance, positive analyst ratings, and long-term growth potential in the connected TV and digital advertising space outweigh the lack of immediate trading signals and the neutral technical indicators.

Technical Analysis

The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 41.585, showing no clear overbought or oversold conditions. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting a positive long-term trend. The stock is trading near its support level (S1: 10.708), which could provide a good entry point.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The low open interest put-call ratio indicates bullish sentiment, while the high option volume put-call ratio suggests some short-term caution among traders.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
12

Positive Catalysts

  • Strong Q4 financial results with revenue up 22.29% YoY, net income up 372.58% YoY, and EPS up 140% YoY. Analysts have raised price targets and maintain buy ratings, citing the company's leadership in connected TV advertising and its innovative ViantAI platform.

Neutral/Negative Catalysts

  • Gross margin dropped slightly by 2.14% YoY. No significant hedge fund or insider trading activity. Lack of recent news or event-driven catalysts.

Financial Performance

In Q4 2025, revenue increased by 22.29% YoY to $110.12M, net income surged by 372.58% YoY to $8.26M, and EPS grew by 140% YoY to $0.12. However, gross margin declined slightly to 45.68%, down 2.14% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on DSP, with B. Riley raising the price target to $17 and Freedom Capital initiating coverage with a $14.50 price target. Both highlight the company's strong position in connected TV advertising and the potential of its proprietary technologies like ViantAI.

Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
Wall Street analysts forecast DSP stock price to rise
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 10.870
sliders
Low
16.5
Averages
18.58
High
22
Current: 10.870
sliders
Low
16.5
Averages
18.58
High
22
B. Riley
Buy
maintain
$17
AI Analysis
2026-03-12
Reason
B. Riley
Price Target
$17
AI Analysis
2026-03-12
maintain
Buy
Reason
B. Riley raised the firm's price target on Viant to $17 from $16.50 and keeps a Buy rating on the shares. Viant reported strong Q4 results, with ex-TAC revenue and adjusted EBITDA exceeding consensus, driven by record CTV ad spend, growing adoption of addressability solutions, and expanded use of ViantAI, the analyst tells investors in a research note.
Freedom Capital
NULL
to
Buy
initiated
$14.50
2026-03-10
Reason
Freedom Capital
Price Target
$14.50
2026-03-10
initiated
NULL
to
Buy
Reason
Freedom Capital initiated coverage of Viant with a Buy rating and $14.50 price target. As an independent, connected TV-focused omnichannel demand side platform, Viant capitalizes on ad budgets shifting away from linear television, with its proprietary Household ID and IRIS_ID enabling precise, cookieless targeting that minimizes wasted ad spend, the analyst tells investors in a research note. The firm added that ViantAI automates campaign execution, lowering entry barriers and reducing the need for specialized programmatic staff.
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