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DSP Should I Buy

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Intellectia

Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
11.500
1 Day change
2.40%
52 Week Range
16.250
Analysis Updated At
2026/04/17
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Viant Technology Inc (DSP) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The company's strong financial performance, positive analyst sentiment, and growth-oriented acquisition of TVision Insights make it a compelling investment opportunity.

Technical Analysis

The MACD histogram is positive and expanding, indicating bullish momentum. RSI is at 74.117, which is in the neutral zone but leaning towards overbought territory. Moving averages are converging, suggesting a potential breakout. The stock is trading above key resistance levels (R1: 12.052, R2: 12.769), showing strength.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
8

Positive Catalysts

  • Acquisition of TVision Insights for $40 million, enhancing Viant's ad tech capabilities and AI-driven platform.

  • Strong Q4 2025 financials with 22.29% YoY revenue growth and 372.58% YoY net income growth.

  • Positive analyst sentiment with multiple Buy ratings and increased price targets.

Neutral/Negative Catalysts

  • Gross margin dropped by 2.14% YoY in Q4

  • Stock trend analysis indicates a potential short-term dip (-0.72% in the next day, -3.59% in the next month).

Financial Performance

In Q4 2025, revenue increased by 22.29% YoY to $110.12M, net income surged by 372.58% YoY to $8.26M, and EPS grew by 140% YoY to $0.12. However, gross margin declined by 2.14% YoY to 45.68%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on DSP, with multiple Buy ratings and increased price targets. DA Davidson raised the price target to $16, citing the accretive impact of the TVision acquisition. B. Riley raised the price target to $17, highlighting strong Q4 results and record CTV ad spend. Freedom Capital initiated coverage with a Buy rating and a $14.50 price target, emphasizing Viant's proprietary technology and growing addressability solutions.

Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
Wall Street analysts forecast DSP stock price to rise
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 11.230
sliders
Low
16.5
Averages
18.58
High
22
Current: 11.230
sliders
Low
16.5
Averages
18.58
High
22
DA Davidson
Tom White
Buy
maintain
$16
AI Analysis
2026-04-16
New
Reason
DA Davidson
Tom White
Price Target
$16
AI Analysis
2026-04-16
New
maintain
Buy
Reason
DA Davidson analyst Tom White raised the firm's price target on Viant to $16 from $15.50 and keeps a Buy rating on the shares following the news that the company has agreed to acquire TVision Insights - a provider of "attention measurement" solutions for Linear and Connected TV. The layering in of TVision's current data licensing revenues will be accretive to Viant's consolidated take-rate, and the integration of the technology into Viant's core DSP should help attract more media spend over time, the analyst tells investors in a research note.
B. Riley
Buy
maintain
$17
2026-03-12
Reason
B. Riley
Price Target
$17
2026-03-12
maintain
Buy
Reason
B. Riley raised the firm's price target on Viant to $17 from $16.50 and keeps a Buy rating on the shares. Viant reported strong Q4 results, with ex-TAC revenue and adjusted EBITDA exceeding consensus, driven by record CTV ad spend, growing adoption of addressability solutions, and expanded use of ViantAI, the analyst tells investors in a research note.
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