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DSP Should I Buy

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Intellectia

Should You Buy Viant Technology Inc (DSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
11.090
1 Day change
5.62%
52 Week Range
16.250
Analysis Updated At
2026/03/06
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Viant Technology Inc. (DSP) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company shows some positive revenue growth, the declining net income and EPS, along with the lack of strong trading signals or positive catalysts, suggest that it is better to hold off on purchasing this stock right now.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI at 77.321 is in the overbought zone, suggesting caution. Moving averages are converging, showing no clear trend. Key resistance levels are at 10.886 and 11.481, with support at 8.956 and 8.361.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios suggest bullish sentiment, but the low trading volume and open interest indicate limited activity and conviction in the options market.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
5

Positive Catalysts

  • Gross margin improved by 4.28% YoY, showing operational efficiency.

Neutral/Negative Catalysts

  • No recent news or significant insider/hedge fund activity. Stock trend analysis indicates a potential decline in the short to medium term (-5.03% in the next week, -6.09% in the next month).

Financial Performance

In Q3 2025, revenue grew by 7.08% YoY to $85.58M. However, net income fell by 33.91% YoY to $996K, and EPS dropped by 25.00% YoY to 0.06. Gross margin improved to 45.53%, up 4.28% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes available.

Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
Wall Street analysts forecast DSP stock price to rise
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 10.500
sliders
Low
16.5
Averages
18.58
High
22
Current: 10.500
sliders
Low
16.5
Averages
18.58
High
22
Freedom Capital
NULL
to
Buy
initiated
$14.50
AI Analysis
2026-03-10
New
Reason
Freedom Capital
Price Target
$14.50
AI Analysis
2026-03-10
New
initiated
NULL
to
Buy
Reason
Freedom Capital initiated coverage of Viant with a Buy rating and $14.50 price target. As an independent, connected TV-focused omnichannel demand side platform, Viant capitalizes on ad budgets shifting away from linear television, with its proprietary Household ID and IRIS_ID enabling precise, cookieless targeting that minimizes wasted ad spend, the analyst tells investors in a research note. The firm added that ViantAI automates campaign execution, lowering entry barriers and reducing the need for specialized programmatic staff.
B. Riley
Buy
maintain
2025-11-11
Reason
B. Riley
Price Target
2025-11-11
maintain
Buy
Reason
B. Riley raised the firm's price target on Viant to $16.50 from $14.50 and keeps a Buy rating on the shares. The company reported a Q3 beat and guided above consensus, the analyst tells investors in a research note. The firm says Viant laid out path for accelerating growth in 2026.
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