Viant Technology Partners with Ad Fontes Media for News Reliability Targeting
Viant Technology announced a new partnership with Ad Fontes Media, "becoming the first and only DSP to enable news reliability-based targeting within news inventory on Connected TV via the industry's leading content ID, the IRIS_ID." By integrating Ad Fontes Media's Reliability and Bias framework directly into the Viant advertising platform, advertisers can now identify and activate against news programming at the content level.
